How Great Leaders Inspire Action


What Is the Virtual Help Desk?

IABC Boston is offering a new service  — a monthly Virtual Help Desk. To learn more about what it is and how you can take advantage of it, we sat down with IABC Boston Co-Vice President of Programming Cindy Hutter. What is the Virtual Help Desk? The virtual help desk is a monthly opportunity to get help from your peers with a communications … [Continue Reading]


Intranet Best Practices Conference: Boston, Dec. 4 – 6

See how experts from Tapestry, JetBlue, Goodwill and more built engaging, award-winning intranets. Save $250 through IABC Boston. Is your intranet a relic of a time before iPhones and social media? Before employees worked from home and had cat videos to distract them? The workforce has changed dramatically in recent years, yet few intranets … [Continue Reading...]

2018 IABC World Conference: Montreal, June 3 – 6

2018 IABC World Conference Palais des congrès de Montréal 3–6 June, Montréal  #IABC18: The Communication Crossroads Our theme this year focuses on “The Communication Crossroads.” Here’s why. The communication profession is uniquely positioned at the crossroads of business, culture, functions and audience. That’s a powerful place to be. This … [Continue Reading...]

Recent Posts

9 Ways Communication and Human Resources Can Collaborate

There are many reasons for integrating internal and external communication, but who’s going to be responsible for what? And what do you need to accomplish a successful integration? And where does human resources fit in? With the speed of technological change ever increasing, we need to use the … [Continue Reading]

Convergence Ahead: Combining marketing and communication functions

Weber Shandwick has been a keen observer in recent years of “hybridized” marketing and communication functions. We have investigated the trend in numerous research studies, dedicating an entire study in 2014 to the issue. In that study, 10 chief communication and marketing officers (CCMOs) from … [Continue Reading]

How to Tackle the Blurring Lines Between Internal and External Communication

Internal communication is dead. Or, if it isn’t, it will be soon. That was the message from two Walmart directors at a social media conference in March this year. Chad Mitchell, senior director of digital communications, and Dan Kneeshaw, senior director of global associate communications, told … [Continue Reading]