WORKSHOPS

Persuasive Writing Workshop (Boston): June 19-20

Learn to write copy that moves people to act in this two-day, hands-on writing workshop. If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader … [Continue Reading...]

CONFERENCES

IABC World Conference; June 11-14 (Washington, D.C.)

The theme for the 2017 IABC World Conference is GLOBAL BUSINESS: Lead Communication, Make Real Impact. It represents our mission to elevate your career and to highlight the global rise of communication as a business-crucial part of any organization. About the World Conference The IABC World Conference is a long-standing, global professional … [Continue Reading...]

Strategic Internal Communications Conference; July 19-21 (Boston)

Discover practical tips for fostering a culture of engagement, deliver your organization’s story, and create a motivated, high-performing workplace by using new social tools and technologies. This learning environment has been designed to provide you with open, interactive discussions on key internal communication issues, challenges and … [Continue Reading...]

Recent Posts

Workforce science: The evolution of talent management

Big data promises to transform organizational management. What makes big data so exciting is that web-browsing, location tracking, and social networks can help deliver automated, meaningful measurement (and prediction) of people’s behavior. Our emails, social network interactions and mouse clicks … [Continue Reading]

What role should company leaders play in employee fulfillment?

Are your employees fulfilled? If not, it may be costing you a bundle. While nearly everyone is seeking life fulfillment—creating a lifestyle that brings exceptional happiness and inner peace—nearly 80 percent are less than fully fulfilled. It shows up in attention at work, productivity, customer … [Continue Reading]

Working with millennials: 3 important considerations

Millennials. The very mention of the word can be enough to strike fear into the heart of the most seasoned manager. Entitled. Narcissistic. Unwilling to work hard. Expecting their opinions to be valued above others. What Time magazine called “The Me Me Me Generation.” How do you manage someone … [Continue Reading]