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2017 Gold Quill Awards are Open — Submit Your Work, Get Recognized

Share your best work by entering the 2017 Gold Quill Awards program. Get inspired just by inspired by past winners...inspire your career and your organization...get recognized for your work. For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the … [Continue Reading]

Recent Posts


3 steps to laying the foundation for solid market research

If you’ve conducted market research for your business, whether through an online survey, a competitive analysis, or even a mailed customer survey, did you act on the results? Did you find the results helpful in moving your agenda forward? I can’t think of another aspect of marketing where the … [Continue Reading]


Meaning: The only deliverable that counts

In all my years in corporate communication and consulting, the one inevitable—and generally unanswered—question I’ve heard has been: “What does the event/decision/strategy mean to me?” In workplace communication, that question is particularly important because such matters generally have an impact … [Continue Reading]


How a series of crises flipped Target’s internal comms strategy on it’s head

Between late 2013 and early 2015, Target dealt with a data breach, a CEO transition, job cuts, and significant challenges in Canada. Its employees also felt like they were out of the loop, learning more about their company from the media than they did at work, said Dustee Jenkins, SVP of … [Continue Reading]