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The Gift That Keeps On Giving!

This holiday season treat yourself to the gift of learning by becoming a member of the International Association of Business Communicators (IABC) Boston chapter. When you join IABC on any day in December you will be eligible to win an IABC Academy course valued at $349. The winner can choose from live, on-demand, and self-paced courses that are … [Continue Reading...]

Hot Jobs

Ready for a career change? These hot jobs may be just what you're looking for. Digital Media Specialist at Bose - Framingham, MA Do you love both internal communications and digital media? Do you have a track record of continuously evolving your media toolkit and engagement techniques? Do you thrive in a fast-paced environment where you partner … [Continue Reading...]

How to Build a Strong Brand, Circle of Fellows #39

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3 Things All Strong Brands Have in Common

A strong brand is one that can stand the test of time. It exists to make a difference in people’s lives—the lives of the customers who benefit from its products and services and the lives of employees who work hard to deliver them. Many factors impact the ultimate success of a brand, but there are … [Continue Reading]

The key to success is staring you right in the face

Even the most successful companies are in constant competition for business. What sets them apart often boils down to one factor: outstanding customer service. I have spent 44 years focused on customer service. I have written hundreds of articles, as well as seven books on the topic. I have also … [Continue Reading]

5 Principles for Using Data to Communicate to Senior Leadership

Proving ROI lies at the heart of any communication budget. All communicators know this, but too many overlook how to communicate results based on clear data that leadership across the organization can understand. Using data to show—not just tell—executives how your communication strategy impacts the … [Continue Reading]