For this Member Spotlight, we interviewed Jodi Freedman, Internal Communications Manager at Bose Corporation.
How is the communications function structured at Bose?
Our Internal Communications group supports executive and leadership communications, drives global digital media and storytelling, and has a team of people who are dedicated to effective internal communications within specific business units. We work closely with internal communications colleagues in multiple locations around the world, as well as with colleagues in marketing, PR and HR.
How has the role of internal communications changed at Bose in the time you have worked there?
When I joined the company, internal communications consisted of employee newsletters and events. One of my first projects was to help get the intranet going! Telling engaging stories and leveraging emerging technologies to connect employees is still part of our functional role today. But we also offer a lot more, serving as trusted advisors to company executives on how to communicate effectively to help drive the business. It’s been a great progression.
What has been the most challenging for you in your role?
For the last two years, I’ve been focused on how to turn our previously decentralized internal communications function into a globally aligned community of IC professionals. It’s been a great experience to bring people together under a common aspiration, get to know people better, and establish standards and tools that make us all more efficient and effective.
As a communications leader, what do you aspire to?
I’d like my team to be viewed by our customers as a powerhouse of business-savvy, highly articulate communications professionals who bring a lot of value to the business. And, who learn and have fun while doing it.
You have quite a history with IABC.
I’ve been a member since 1994! I was working in communications at Harvard and Radcliffe, and I attended an IABC conference in Boston. It just clicked for me. Over the years, my connection to IABC has provided me with access to people who could help me, information I could use to do my job better, and experiences to help me build my personal capabilities. I advocated for Bose to become a corporate member (volume discounts for five or more members from the same company) so that my colleagues could also get these benefits.
What has your involvement been with IABC?
I have been on the Board of Directors for IABC Boston and the Heritage Region. In October, I presented a case study at the Heritage Region Conference in Baltimore. I have also earned the Accredited Business Communicator (ABC) credential.
What do you do to wind down?
Swimming lets me relax and exercise at the same time. For a creative outlet, I design stained glass projects.