Three-Part Podcasting Workshop (Boston): March 31, April 28 and May 19

Why Learn How to Create Podcasts?

Podcasts can be a very powerful marketing and communications tool. With their growing popularity, many companies are starting to recognize the value podcasts can provide to help promote their brands or thought leadership. The intimate and trusting relationship that podcasts create between listeners and their hosts is different than any other medium of storytelling or marketing. The podcasts’ hosts (and their guests) are quite literally speaking into the ears of their listeners.

As communicators and marketers, building podcasts and stories that your audiences trust can lead directly to trust for the products or services your company is selling, or establish your company or executives as industry thought leaders. In short, podcasts are an innovative and fresh way to do branding.

Podcasts can become an integral part of your company’s multimedia marketing and content strategy to engage and entice customers, partners, and employees.

Join fellow business communication and marketing professionals and learn how to create podcasts through this highly interactive, three-part workshop put on by EdTechTimes.

Course Overview and Objectives


  • Seasoned industry professionals with communications and marketing experience.
  • Anyone else who wants to add in podcasting as part of their branding efforts including entrepreneurs.

Course Goals:

  • Learn how to use a podcast to help build a brand and establish thought leadership.
  • Learn how to use a podcast to engage customers, build trust, and market products and services.
  • Learn podcasting planning, production, launch, and long-term execution.

Course Format:

  • In­-person training, led by Michael Boezi of Control Mouse Media, LLC
  • Three units; each unit is a three­-hour session with a half hour of networking.
  • Worksheets, templates, and other tools will be provided.

Workshop 1: Strategy & Planning (March 31)

Everything you need to start producing your first set of episodes.

Introduction: The benefits of podcasting, soft­-touch marketing, and building your brand.
Pre­-planning: Defining your goals, your audience segment, starting assumptions, research.
Show decisions: Show format, show title, subtitle, tagline, description, cover art considerations.
Toolset decisions: Everything from production to hosting, setting up website, feed URL, syndicating.
Content planning: Writing the first set of episodes, working towards content as a business asset.
Creating a launch plan: Calendar timing, the importance of consistency, and other considerations.


  1. Complete the pre­-production planning process.
  2. Make all key show decisions, including a content plan and editorial calendar.
  3. Upon completion, you will be ready to start writing and producing your first set of episodes
    Includes: Toolset Options—Pros and Cons, Podcast Planning Worksheets, & Templates

Workshop 2: Content & Production (April 28)

Produce a set of 15­-20 episodes before launch.

Content creation: Outlines, show scripting, creating narrative threads.
Producing episodes: Recording set­up and techniques, performance tips, audio editing, and production.
Creating a professional product: Intros, outros, music options, including tips for interview format.
Pre­-launch checklist: Setting up your iTunes URL, syndicating to other apps, file prep and management.
Production tips: Designing a workflow, organizing and optimizing content (SEO), writing good show notes.


  1. Start writing, scripting, and setting up for launch.
  2. Get proficient at recording, editing, and mix­-down.
  3. Execute all pre­-flight activities so you are ready for your big launch.
    Includes: Content Worksheets & Templates, Podcast Audio Templates

Workshop 3: Launch & Beyond (May 19)

Execute a successful launch and then build your audience upon that foundation.

Execution of 8­-week launch plan: Unlike blogs, this is critical for podcasts.
Promoting your show: Using blog, social, and email, choosing and optimizing channels.
Measurement and iteration: Tweaking description, categories, keywords, and show notes.
Building and presenting mini­series:

  • Stringing threaded content together to build anticipation.
  • Efficient workflows to stay consistent and make multiple uses of content.
  • Attracting sponsorships and other advanced/optional strategies.


  1. Launch your show and build velocity in iTunes “New & Noteworthy.”
  2. Develop a personalized, efficient method for producing and delivering regular content.
  3. Learn advanced strategies and apply the appropriate tactics to your show.
    Includes: Workflow Checklist, Social Templates & Trackers


Hours: 1 p.m. – 4:30 p.m.
Course Instructor: Michael Boezi, producer and host of Marketing Without the Marketing
Location: Boston (final location will be determined by number of students)


$150 for IABC members (discount given upon submitting application)
$250 for non-IABC members

APPLY NOW – deadline is March 10 (space is limited)