Defining Your Personal Brand; May 16 (Cambridge)

Branding an individual is not terribly different from branding a company. Using the same tenets and tactics applied to branding global clients, this workshop is designed for job-seekers, career-changers, and perpetual self-improvers seeking guidance on how to refine the narrative s/he projects to the world. This 90-minute workshop is highly interactive, educative, and fun! After attending you will know how to define and differentiate yourself by developing:

  • A unique value proposition
  • Key messages
  • Personal elevator speech
  • The perfect tweet
  • Your unique hashtag

Enjoy complimentary apps and drinks!

About The Presenter

Rob Levinson is the founder of Leverage Advisors, a brand consultancy based in Boston. His expertise is in helping brands – from financial services to consumer products – become their best self by using a methodology refined over 25 years that involves research, developing brand architecture, and building a strategic brand position. The former “Marketing Strategies” columnist for The Wall Street Journal, Rob is a guest lecturer at the Questrom School of Business at Boston University and a Member of the Global Advisory Council at World Brand Congress.

Transportation

Kendall Square T stop on the Red line is a five minute walk. Parking is available at 1 Broadway ($10 after 5 p.m.)