Leading Sustainable Change in a Fast-Paced World

Communication professionals are used to change. But the speed of change is continuing to increase. The human brain now takes in 34 gigabytes of data daily—enough to overload a laptop in one week. No wonder we all feel like we are operating at hyper-drive warp speed! The increasing pace of technological evolution means that humans…
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How traditional businesses can transition to digital marketing strategies

There’s no doubt about it: Coming up with an effective marketing strategy in the digital age can be a huge challenge. Businesses may have once assumed that incorporating technology into their advertising efforts would be nothing more than a passing fad, but it’s become clear that digital marketing tactics are now a must. Consumers rely…
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Preparing for performance reviews: Handling feedback

Last week, I wrote about giving feedback during performance reviews. This week, I offer tips on handling the feedback you receive in the most productive and graceful manner. With 2017 wrapping up shortly, we will all sit down with our managers to discuss our performance and goals for the upcoming year. Since it’s November, we…
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9 Ways Communication and Human Resources Can Collaborate

There are many reasons for integrating internal and external communication, but who’s going to be responsible for what? And what do you need to accomplish a successful integration? And where does human resources fit in? With the speed of technological change ever increasing, we need to use the experience and talent of different departments and…
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Convergence Ahead: Combining marketing and communication functions

Weber Shandwick has been a keen observer in recent years of “hybridized” marketing and communication functions. We have investigated the trend in numerous research studies, dedicating an entire study in 2014 to the issue. In that study, 10 chief communication and marketing officers (CCMOs) from companies of varying sizes and industries shared deep insights into…
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How to Tackle the Blurring Lines Between Internal and External Communication

Internal communication is dead. Or, if it isn’t, it will be soon. That was the message from two Walmart directors at a social media conference in March this year. Chad Mitchell, senior director of digital communications, and Dan Kneeshaw, senior director of global associate communications, told their audience: “Great content is great content. There isn’t…
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Intranet Best Practices Conference: Boston, Dec. 4 – 6

See how experts from Tapestry, JetBlue, Goodwill and more built engaging, award-winning intranets. Save $250 through IABC Boston. Is your intranet a relic of a time before iPhones and social media? Before employees worked from home and had cat videos to distract them? The workforce has changed dramatically in recent years, yet few intranets have…
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Member Spotlight

For this member spotlight, we interviewed Andy Porter, Associate Professor at Simmons College. Over the course of your career, you have worked in virtually every aspect of communications. How did you get your start as a communications professional? I was part of the final Vietnam era draft in 1972 after graduating from college, so I…
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What Is the Virtual Help Desk?

IABC Boston is offering a new service  — a monthly Virtual Help Desk. To learn more about what it is and how you can take advantage of it, we sat down with IABC Boston Co-Vice President of Programming Cindy Hutter. What is the Virtual Help Desk? The virtual help desk is a monthly opportunity to get help…
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How to Stay Focused When You’re Working From Home

No commute. No drive-by meetings. No dress code. Remote working can seem like a dream — until personal obligations get in the way. These distractions are easy to ignore in an office, but at home it can be difficult to draw the line between personal and professional time. Consider when you’re working on a project and…
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