Why Businesses Should Lower Prices During Natural Disasters

It’s a longstanding debate that’s reemerged during Hurricanes Irma and Harvey: During a time of crisis, should merchants raise or maintain prices when demand increases for essential products such as water, gas, and bread? Now, due to the influence of social media, a new alternative is emerging: Why not lower prices during these critical times? Economists usually…
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Is 2017 just a bad year? Or is this the golden age of crisis?

It is clear that 2017 is going to be a vintage year for crises. The roll call of brands that have faced challenges and rafts of bad publicity include GM, Lockheed Martin, Nordstrom, United Airlines, Delta, Spirit, Adidas, Pepsi, Target, Wells Fargo, Samsung, Uber, HBO, Chipotle and Price Waterhouse Cooper, to name but a few….
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Member Spotlight

For this member spotlight, we interviewed Jo-Anne Baxter, Director of PR & Sponsorships at the Boston Children’s Museum. You have such vast experience in the communications and marketing fields. How did you get started with your career? When I was a junior at Framingham State, I telephoned WCVB-TV and asked if they had any part-time…
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12 Scientifically Proven Ways to Reinvent Yourself

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to…
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Help Employees Create Knowledge — Not Just Share It

Many leaders see organizational learning simply as sharing existing knowledge. This isn’t surprising given that this is the primary focus of educational institutions, training programs, and leadership development courses. It’s the “sage on the stage” model, in which an expert shares what they know with those who are assumed not to know it. These “best…
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What I learned about engagement at IABC’s World Conference

In June, I had the pleasure of attending the IABC World Conference in Washington, D.C.—an event showcasing a wide range of content focused on setting communicators up for success. From thought-provoking keynotes on the rise of artificial intelligence and the importance of creativity, to a buzzing World Café on ethics in communicating in a post-truth…
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