Why avoid generic links?

When it comes to link writing, click here is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, a.k.a. a Sony Discman. Remember Dolly the sheep, the first cloned mammal? Your click here link does. Besides being dated, what’s wrong with links like click…
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The implications of poor data management

Modern startups are awash in information, from real-time customer insights collected via mobile applications to employee data received through online portals. Founders are constantly making decisions about where to invest, when to hire, how to hire and, most important, how to grow. In the rush to cultivate clients and consider business scalability, many startups may…
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3 startup funding tips to help launch your company

Starting a startup is one of the most terrifying and rewarding experiences anyone can ever have. It is rife with hard choices. Coming up with the product and showcasing it to people you know and outside investors is an incredible thrill. There is also immense stress that comes with owning a startup. This comes, primarily,…
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5 Characteristics of the Modern Chief Communication Officer

A few decades ago, public relations was just public relations. However, in recent years, I’ve watched it expand to include a full portfolio of internal communication, social media, and the countless types of external transmissions companies make nowadays. Naturally, this means the chief communication officer (CCO) has taken on a significantly more prominent leadership role…
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The Skills You Need to Get a Seat at the Table

What skills do you need to take your communication career to the next level? In this Q&A, CW Senior Editor Jessica Burnette-Lemon asks Richard S. Marshall, global managing director of the corporate affairs practice of executive search and talent management consultancy Korn Ferry International to weigh in on the topic. He leads the firm’s worldwide…
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4 Competencies Communication Professionals Need to Improve Results and Value

Many communication functions are cost centers focused on activities that have little to do with driving business results or measurable value. Building competencies in four critical areas could make that dilemma go away. Here’s how to do it. Business and financial acumen If you want to build trust and take performance to new heights, organizations…
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3 ways to use opinion research during crisis management situations

Even for the most well-prepared organization, things can blow up once in a while. Just ask Samsung. Within the past year or so, exploding mobile phones, passengers being dragged down the aisle and production companies purging executives and big-screen stars have all faced media scrutiny and angry public opinion. These moments of crisis have threatened…
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3 things that attract and retain top millennial talent

If your organization is a boat and the employees are the crew, then current research says your boat is most likely taking on water. Especially if you’re in tech. How? It turns out retention is becoming such a serious problem that many organizations are launching initiatives to address it. So, who is leaving these companies?…
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Media monitoring 101

Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. Look at the first part of the definition: Media monitoring is listening. It’s keeping your eyes and ears open to the conversation around your brand, a conversation that is…
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Member Spotlight

For this member spotlight, we interviewed Keith Lewis, Communications Director for BAE Systems Electronic Systems. You have extensive corporate communications experience. How did you decide that the communications field was for you and how did you get your start? Since I was a kid, I’ve loved to write and growing up I knew that my…
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