How to Make Measurement Count in 2018

Every year, organizations across the world spend more than US$14 billion dollars on their public relations efforts, and that figure is set to grow to US$19.3 billion by 2020. Yet, how much of this activity is delivering value and if asked, can we provide proof? Faced with tight economic conditions and potential budget cutbacks, communicators are…
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Effective Measurement: It’s just a matter of time

“How much time should our team spend measuring communication?” A perfectly good question, but not one for which I had an immediate answer. How long is a piece of string? I thought, but that was just ducking the issue. The question of “how much time” is symptomatic of a wider challenge: The need for communication…
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Beyond Media Impressions: Measuring real PR impact

Credit: istockphoto.com/andresr Public relations has always been a difficult concept for people to grasp. What we do is not tangible. It’s not like you can hold up an ad and say, “I created this.” Sure, you can point to content you’ve developed, or tweets you’ve sent, or stories that you worked on with a journalist….
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When The FCC Kills Net Neutrality, Here’s What Your Internet Could Look Like

The new FCC chairman, Ajit Pai, formerly worked as a lawyer for Verizon. His plan to eliminate net neutrality is a bigger gift to Verizon than anything he’s ever done before. In just a few weeks, the FCC will vote to eliminate net neutrality. The vote isn’t in doubt: with Pai in charge, the anti-neutrality votes…
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A guide to creating a great place to work

My company, Coupa, was recently named a “Great Place to Work” by the Great Place to Work organization. As the CEO, I’m both proud and humbled by this designation. Of course, I’m well aware that we are still a relatively small company and we face many challenges in keeping Coupa a great place to work…
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How to manage good employees who are struggling to succeed

Christian was hired onto a team of artists. He was an ideal employee—he had a great work ethic, great attitude, and was a great cultural fit. There was only one problem—as the company grew, it became apparent that his artistic skills weren’t up to their standards. Going down a traditional route, Christian was offered the…
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Leading Sustainable Change in a Fast-Paced World

Communication professionals are used to change. But the speed of change is continuing to increase. The human brain now takes in 34 gigabytes of data daily—enough to overload a laptop in one week. No wonder we all feel like we are operating at hyper-drive warp speed! The increasing pace of technological evolution means that humans…
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How traditional businesses can transition to digital marketing strategies

There’s no doubt about it: Coming up with an effective marketing strategy in the digital age can be a huge challenge. Businesses may have once assumed that incorporating technology into their advertising efforts would be nothing more than a passing fad, but it’s become clear that digital marketing tactics are now a must. Consumers rely…
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Preparing for performance reviews: Handling feedback

Last week, I wrote about giving feedback during performance reviews. This week, I offer tips on handling the feedback you receive in the most productive and graceful manner. With 2017 wrapping up shortly, we will all sit down with our managers to discuss our performance and goals for the upcoming year. Since it’s November, we…
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9 Ways Communication and Human Resources Can Collaborate

There are many reasons for integrating internal and external communication, but who’s going to be responsible for what? And what do you need to accomplish a successful integration? And where does human resources fit in? With the speed of technological change ever increasing, we need to use the experience and talent of different departments and…
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