Persuasive Writing Workshop (Boston): June 19-20

Learn to write copy that moves people to act in this two-day, hands-on writing workshop. If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we’ve institutionalized in business communication…
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Three-Part Podcasting Workshop (Boston): March 31, April 28 and May 19

Why Learn How to Create Podcasts? Podcasts can be a very powerful marketing and communications tool. With their growing popularity, many companies are starting to recognize the value podcasts can provide to help promote their brands or thought leadership. The intimate and trusting relationship that podcasts create between listeners and their hosts is different than…
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IABC Boston Members receive 35% off ticket price: Act by Nov. 30, 2016

Attend the leading event on digital workplace transformation in the U.S.! The Intra.NET Reloaded Boston 2017 brings together 150+ decision makers from corporate IT, Communications and Business departments who are responsible for creating tomorrow’s digital workplace to network, partner and exchange knowledge in a unique event format. Hosted at the Hyatt Regency Harbor Hotel, the…
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2017 Gold Quill Awards — Submit Your Work by Jan. 31

Share your best work by entering the 2017 Gold Quill Awards program. Get inspired just by entering…be inspired by past winners…inspire your career and your organization…get recognized for your work. For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program…
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IABC Boston is looking for subject matter experts — are you one?

IABC Boston seeks subject matter experts and influencers who can engage our members with interactive sessions and case studies — both in-person and online — that deliver practical learning and insight into today’s communications challenges and innovations. Based on the chapter’s recent survey, the following topics are in demand for professional development sessions: Editorial/publication o…
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IABC Heritage Region Conference 2016

Join IABC at the 2016 Heritage Region Conference in Columbus, Ohio and discover knowledge that will motivate you to refine your practice and shape your career. Our sessions and speakers include: The Exit Interview: Discover Leadership Lessons 30 Years in the Making – Strengthen our capability and resilience to have courageous conversations about leadership gaps in organizations. Dr. Shelley…
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Podcast: Why success in digital marketing requires play

Why success in digital marketing requires play 2 November 2015 by Caroline Cornell Each year brings a new suite of digital channels for reaching your audience. With change constantly happening, how can you keep up? According to Stephenie Rodriguez, CEO of digital marketing firm Mighty Media Group, it’s quite simple: play. In a recent interview…
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Neuromarketing and communication

Neuromarketing and communication 12 July 2016 by Subhamoy Das Neuromarketing is a new discipline to improve sales and marketing results by applying discoveries from neuroscience. How do neuromarketers communicate? One marketing organization called SalesBrain has developed something called the “NeuroMap” model. It claims that this model can help you focus your message on the customersʼ…
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Do you know how to prove the effectiveness of your internal communications?

“Do you know how to prove the effectiveness of your internal communications?” 15 June 2016 by Newsweaver Engaging communications share three key characteristics: they are timely, targeted and relevant. For communication, that means getting the right information to the right employee at the right time. By doing this you can drive better employee engagement. Our…
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Using Interactive Video to Enhance Internal Communications

There’s no lack of internal communications content or delivery mechanisms for companies today: email, ESNs, IM, intranets…. Yet in a Gallup survey, 74% of employees feel that they are still missing out on company information and news. Today, many internal communications professionals (71%) are turning to video to converse with employees. And there’s no denying…
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