A major driver of being influential is practice. If you have ever played a sport or musical instrument, or engaged in any similar pursuit that takes muscle memory, you know that improvement never occurs without practice. For example, let’s say you have been playing golf for more than 10 years and you’re tired of your…[Continue Reading]
Most people are familiar with the term “virtual reality” given the media coverage it’s received over the past couple of years. We keep being told how it’s “the future” and how it will change our lives, but many people struggle to actually see real-world applications for it. However, that could be about to change, as…[Continue Reading]
Amazon’s Alexa just got a new job. In addition to her other 15,000 skills like playing music and telling knock-knock jokes, she can now also answer economic questions for clients of the Swiss global financial services company, UBS Group AG. According to the Wall Street Journal (WSJ), a new partnership between UBS Wealth Management and Amazon…[Continue Reading]
Much of the buzz at IABC’s recent World Conference centered on identifying ways for communication practitioners to add value and build respect among peers back home. Some went “ooh” and “aah” at the sight of the hottest new social media platforms that promised much employee “engagement,” but little in terms of results that matter to…[Continue Reading]
The scandal at Uber over ignored sexual harassment allegations has turned the spotlight on company culture. With all of the recent energy around that topic, there is not much being said about the roots of a company culture. But ignoring the roots of culture is dangerous. What is at the root of a culture? Simply put, a…[Continue Reading]
The only U.S. presidential digit we used to care about was the one that might some day enter the code to authorize a nuclear strike. In 2017, we really, really care about the U.S. president’s thumbs: The thumbs used to tap out 140-character bombshells that allow the president to talk directly to 33.7 million followers…[Continue Reading]
For this member spotlight, we interviewed Peter Lucht, Senior Vice President — Head of Media Relations and CEO Communications at Citizens Financial Group, Inc. You started your career as a newspaper reporter. How did you get to where you are today? My experience as a reporter was very foundational for me, both in understanding how…[Continue Reading]
Communicators are working more closely with marketing than ever, even sharing budgets. CMOs are looking to hire data scientists to help them turn data into insights. Like it or not, it’s a data-driven world out there – are communicators prepared to thrive in this environment? PRWeek recently hosted the CMOs of Dropbox, Pinterest, Hilton,…[Continue Reading]
Never start a conversation with these three words: social science research. The “why” is obvious. What’s not so obvious are the insights and implications uncovered by academic study in the field of communication. Findings like the ones below are precisely the kind of insights that can make for significant and lasting improvement in your executive…[Continue Reading]
For this member spotlight, we interviewed Keith Lewis, Communications Director for BAE Systems Electronic Systems. You have extensive corporate communications experience. How did you decide that the communications field was for you and how did you get your start? Since I was a kid, I’ve loved to … [Continue Reading...]
Local professionals connected at IABC Boston's recent Spring Networking Mixer in Dedham.
