5 questions every woman entrepreneur should ask

Do you feel stalled in your career? Do you feel underpaid, overworked, and lacking flexibility and autonomy over your time? If the answers are yes, then it may be time for you to “lean out” instead of “leaning in,” as Sheryl Sandberg advises. Also, if you have a personal passion that you want to turn…
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5 tips for creating great internal video content

No matter the size of an organization, we all recognize the value of video content. Here are five tips that all companies can use immediately to leverage video for internal communication. Be strategic about the effort The biggest mistake that we see companies make with using video for internal communication is not defining a clear…
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Observations from my first IABC World Conference

A bright red “First Time” ribbon on my badge hangs around my neck. That’s the first thing that struck me about participating in last week’s IABC World Conference in Washington, DC. I thought – hmm, either everyone walks up to you and says, “Welcome! How can I help you?” or it’s some kind of newbie hazing…
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Here’s Why the PR Industry is Failing

It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist, a ratio that’s more than doubled over the past decade. But when it comes to the current state of the public relations industry, it is. If you have…
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Defining Your Personal Brand; May 16 (Cambridge)

Branding an individual is not terribly different from branding a company. Using the same tenets and tactics applied to branding global clients, this workshop is designed for job-seekers, career-changers, and perpetual self-improvers seeking guidance on how to refine the narrative s/he projects to the world. This 90-minute workshop is highly interactive, educative, and fun! After attending…
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Are You Prepared for an Online Crisis?

Your company could be worth billions, but your reputation is priceless. Yet a 2013 Accenture survey revealed that only 28 percent of corporate risk managers are prepared to deal with crisis. How would you rate your company’s preparedness, especially in the digital realm? The time to determine that isn’t in the moment. By preparing today,…
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Member Spotlight

For this member spotlight we interviewed Heather Bonarrigo, Organizational Communications Manager at Raytheon. What trajectory has your career path taken that has led you to your current job at Raytheon? It’s hard to believe I’m nearing my 20th anniversary in the communications profession. It seems like only yesterday I was graduating from Boston University with…
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Member Spotlight

For this member spotlight, we interviewed Jamie Pachomski, APR; Corporate Communications & Public Relations Manager at Argo Group. Why did you join the IABC? After earning a master’s degree in Integrated Marketing Communications, my worldview of communications broadened dramatically. I realized I needed to push harder to stay current with the latest trends, best practices…
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Persuasive Writing Workshop (Boston): June 19-20

Learn to write copy that moves people to act in this two-day, hands-on writing workshop. If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like. Problem is, many of the techniques we’ve institutionalized in business communication…
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Three-Part Podcasting Workshop (Boston): March 31, April 28 and May 19

Why Learn How to Create Podcasts? Podcasts can be a very powerful marketing and communications tool. With their growing popularity, many companies are starting to recognize the value podcasts can provide to help promote their brands or thought leadership. The intimate and trusting relationship that podcasts create between listeners and their hosts is different than…
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