Calendar

Jun
11
Sun
IABC World Conference 2017 @ Washington Hilton
Jun 11 – Jun 14 all-day

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000  to 1,200 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Following through on this year’s theme, a focus on innovation will be carried throughout the program, building on the best of what we’ve learned about outstanding communication, and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:

  • Learn how to drive innovation and reinvent your communication practice.
  • Access ideas about new tools and techniques that will foster your ability to innovate.
  • Experience truly inspirational keynotes who can expand your ideas about the future of the profession.

LEARN MORE AND REGISTER

Jul
12
Wed
Webinar: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ Online
Jul 12 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Jul
19
Wed
ALI Conference: Strategic Internal Communications @ Omni Parker House
Jul 19 – Jul 21 all-day

4th Annual Strategic Internal Communications East Coast

 

IABC Members get $200 off! Email us to receive the promo code.

Aug
15
Tue
WEBINAR: Managing Conflict: Creating the Best Outcomes from Tough Situations @ online
Aug 15 @ 1:00 pm – 2:00 pm

Creative, engaging work environments bring people together to generate ideas. Those interactions can produce disagreement, which can result in conflict. As a leader in your organization, you need to know how to manage conflicts, whether they involve you personally, or you are asked to mediate others. How can you handle yourself in the most professional manner when faced with a colleague who is hurt, disappointed, frustrated, angry or even hostile?

We’ll address one-to-one interactions and what can be done to improve how you manage conflict at work. We’ll cover ways you can manage your own behavior to minimize difficult situations, and ways you can help others resolve disputes.

Key Takeaways:

  • Increase confidence for communicating constructive messages.
  • Understand how to manage your own energy to minimize challenging conversations for yourself.
  • Learn basic mediation techniques that will help you resolve conflicts between others.
  • Effectively communicate during hostile or emotional conversations.

Presenter Jay Sullivan helps professionals have greater impact by teaching them to focus on the needs of their audiences, in both groups or in one-on-one coaching arrangements. He works closely with the learning and development professionals at many global organizations to customize communication skills solutions for their teams. Prior to joining Exec I Comm, Sullivan spent nine years as a practicing attorney. He is also the author of Simply Said: Communicating Better at Work and Beyond.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Sep
12
Tue
IABC Boston Back-to-School/Business Mixer @ Warehouse Bar and Grille
Sep 12 @ 6:00 pm – 8:00 pm
IABC Boston Back-to-School/Business Mixer @ Warehouse Bar and Grille | Boston | Massachusetts | United States

The Kids Are Back to School and That Means Back to Business.

Now that summer is officially over, it’s time to get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!

Enjoy complimentary appetizers and a drink. See you at Warehouse!

Not an IABC member yet? Find out about benefits here or contact us at BostonIABC@gmail.com.

Sep
15
Fri
September Virtual Help Desk @ online
Sep 15 @ 12:00 pm – 1:00 pm
September Virtual Help Desk @ online

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

The September Virtual Help Desk staffers include:

  • Cindy Hutter – expertise in communication planning and strategy
  • Elise Mesedahl – expertise in internal communications

 

After RSVP’ing on Eventbrite, you will receive information prior to the event about how to access the virtual help desk. 

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Sep
20
Wed
IABC Boston Networking Lunch at Bostonia Public House @ Bostonia Public House
Sep 20 @ 12:00 pm – 1:00 pm

Boston Communicators! This FLY Is for YOU!

We’re excited to invite all our Boston-based chapter members and future members to our FLY lunch in the financial district. IABC Boston member Elise Mesedahl is hosting our September networking lunch at Bostonia Public House. There’s room to meet up, share career tips and enjoy some of the area’s finest lunch fare.Questions? Email Elise at emesedahl@gmail.com. YES! Invite a co-worker or communicator friend!

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges. FLYs are free to attend, simply pay your own lunch!

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact Cindy.Hutter@gmail.com today.)

Sep
28
Thu
WEBINAR: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ online
Sep 28 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Oct
5
Thu
IABC Boston Networking Lunch at Commonwealth Cambridge @ Commonwealth Cambridge
Oct 5 @ 12:00 pm – 1:00 pm

Cambridge Communicators! This FLY Is for YOU!

We’re excited to invite all our Cambridge-based chapter members and future members to our FLY lunch in Kendall Square. IABC Boston member Victoria Dew is hosting our September networking lunch at Commonwealth Cambridge. There’s room to meet up, share career tips and enjoy some of the area’s finest lunch fare.Questions? Email Victoria at victoriadew@gmail.com. YES! Invite a co-worker or communicator friend!

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact Cindy.Hutter@gmail.com today.)

Oct
18
Wed
Visual Measurement Dashboards — Tell Your Impact Story @ Northeastern University and Online
Oct 18 @ 12:00 pm – 1:00 pm

Join us either live or online!

Wouldn’t you love to be able to share a report each month or quarter that makes it easy to understand what your communications programs are accomplishing? How about using data to tell a story that helps you build a case for more resources?

What we’ll cover:

  • How Visual Dashboards help demonstrate communication impact
  • Three dashboard design principles
  • Designing intuitive visuals

Join Northeastern University’s Carl Zangerl for this special session on creating visual dashboards. The session will be offered live at Northeastern University and via webinar.

Directions for the live session:

The College of Professional Studies building address is 40 Belvidere Street, with the lobby entrance opposite the reflecting pool on the Christian Science Plaza. The Orange Line stop at Mass Ave is two blocks from the building, as is the Green Line E Branch stop at Symphony. Underground parking is available at the Christian Science Plaza Garage.

About the Presenter:

Carl Zangerl is the Faculty Director of Graduate Communication and Human Resources Management Programs at Northeastern University’s College of Professional Studies. He earned his doctorate from the University of Illinois and MPA from New York University. Dr. Zangerl has been teaching in the MS in Corporate and Organizational Communication program since 2005, including a course in communication measurement and assessment.

Prior to joining Northeastern’s faculty, he was the director of executive and field communication for New England Financial, a subsidiary of MetLife. During a 23-year career at New England Financial, he was responsible for a wide range of communication activities, from webmaster to executive speechwriter to brand manager in support of a nationwide sales force of financial advisors. He has also been active in the Boston Chapter of IABC, serving as the VP for Professional Development between 2005 and 2009.

 Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.