Calendar

Jun
11
Sun
IABC World Conference 2017 @ Washington Hilton
Jun 11 – Jun 14 all-day

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000  to 1,200 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Following through on this year’s theme, a focus on innovation will be carried throughout the program, building on the best of what we’ve learned about outstanding communication, and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:

  • Learn how to drive innovation and reinvent your communication practice.
  • Access ideas about new tools and techniques that will foster your ability to innovate.
  • Experience truly inspirational keynotes who can expand your ideas about the future of the profession.

LEARN MORE AND REGISTER

Jul
12
Wed
Webinar: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ Online
Jul 12 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Jul
19
Wed
ALI Conference: Strategic Internal Communications @ Omni Parker House
Jul 19 – Jul 21 all-day

4th Annual Strategic Internal Communications East Coast

 

IABC Members get $200 off! Email us to receive the promo code.

Aug
15
Tue
WEBINAR: Managing Conflict: Creating the Best Outcomes from Tough Situations @ online
Aug 15 @ 1:00 pm – 2:00 pm

Creative, engaging work environments bring people together to generate ideas. Those interactions can produce disagreement, which can result in conflict. As a leader in your organization, you need to know how to manage conflicts, whether they involve you personally, or you are asked to mediate others. How can you handle yourself in the most professional manner when faced with a colleague who is hurt, disappointed, frustrated, angry or even hostile?

We’ll address one-to-one interactions and what can be done to improve how you manage conflict at work. We’ll cover ways you can manage your own behavior to minimize difficult situations, and ways you can help others resolve disputes.

Key Takeaways:

  • Increase confidence for communicating constructive messages.
  • Understand how to manage your own energy to minimize challenging conversations for yourself.
  • Learn basic mediation techniques that will help you resolve conflicts between others.
  • Effectively communicate during hostile or emotional conversations.

Presenter Jay Sullivan helps professionals have greater impact by teaching them to focus on the needs of their audiences, in both groups or in one-on-one coaching arrangements. He works closely with the learning and development professionals at many global organizations to customize communication skills solutions for their teams. Prior to joining Exec I Comm, Sullivan spent nine years as a practicing attorney. He is also the author of Simply Said: Communicating Better at Work and Beyond.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Sep
28
Thu
WEBINAR: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ online
Sep 28 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.