Calendar

Jun
19
Mon
Persuasive Writing Workshop @ Boston Public Library
Jun 19 – Jun 20 all-day

If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.

Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes. In fact, some of the standards in the corporate communicator’s repertoire are more likely to hinder than help your chances at getting the word out.

In this persuasive writing workshop, we’ll debunk destructive writing myths. (You’re not still married to the inverted pyramid, are you?!) You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

Specifically, you’ll learn how to:

IABC Boston members save $100 on any ticket! Email us to receive the promo code to use at check-out.

Jul
19
Wed
ALI Conference: Strategic Internal Communications @ Omni Parker House
Jul 19 – Jul 21 all-day

4th Annual Strategic Internal Communications East Coast

 

IABC Members get $200 off! Email us to receive the promo code.