Calendar

Sep
20
Wed
IABC Boston Networking Lunch at Bostonia Public House @ Bostonia Public House
Sep 20 @ 12:00 pm – 1:00 pm

Boston Communicators! This FLY Is for YOU!

We’re excited to invite all our Boston-based chapter members and future members to our FLY lunch in the financial district. IABC Boston member Elise Mesedahl is hosting our September networking lunch at Bostonia Public House. There’s room to meet up, share career tips and enjoy some of the area’s finest lunch fare.Questions? Email Elise at emesedahl@gmail.com. YES! Invite a co-worker or communicator friend!

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges. FLYs are free to attend, simply pay your own lunch!

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact Cindy.Hutter@gmail.com today.)

Sep
28
Thu
WEBINAR: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ online
Sep 28 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Oct
5
Thu
IABC Boston Networking Lunch at Commonwealth Cambridge @ Commonwealth Cambridge
Oct 5 @ 12:00 pm – 1:00 pm

Cambridge Communicators! This FLY Is for YOU!

We’re excited to invite all our Cambridge-based chapter members and future members to our FLY lunch in Kendall Square. IABC Boston member Victoria Dew is hosting our September networking lunch at Commonwealth Cambridge. There’s room to meet up, share career tips and enjoy some of the area’s finest lunch fare.Questions? Email Victoria at victoriadew@gmail.com. YES! Invite a co-worker or communicator friend!

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact Cindy.Hutter@gmail.com today.)

Oct
18
Wed
Visual Measurement Dashboards — Tell Your Impact Story @ Northeastern University and Online
Oct 18 @ 12:00 pm – 1:00 pm

Join us either live or online!

Wouldn’t you love to be able to share a report each month or quarter that makes it easy to understand what your communications programs are accomplishing? How about using data to tell a story that helps you build a case for more resources?

What we’ll cover:

  • How Visual Dashboards help demonstrate communication impact
  • Three dashboard design principles
  • Designing intuitive visuals

Join Northeastern University’s Carl Zangerl for this special session on creating visual dashboards. The session will be offered live at Northeastern University and via webinar.

Directions for the live session:

The College of Professional Studies building address is 40 Belvidere Street, with the lobby entrance opposite the reflecting pool on the Christian Science Plaza. The Orange Line stop at Mass Ave is two blocks from the building, as is the Green Line E Branch stop at Symphony. Underground parking is available at the Christian Science Plaza Garage.

About the Presenter:

Carl Zangerl is the Faculty Director of Graduate Communication and Human Resources Management Programs at Northeastern University’s College of Professional Studies. He earned his doctorate from the University of Illinois and MPA from New York University. Dr. Zangerl has been teaching in the MS in Corporate and Organizational Communication program since 2005, including a course in communication measurement and assessment.

Prior to joining Northeastern’s faculty, he was the director of executive and field communication for New England Financial, a subsidiary of MetLife. During a 23-year career at New England Financial, he was responsible for a wide range of communication activities, from webmaster to executive speechwriter to brand manager in support of a nationwide sales force of financial advisors. He has also been active in the Boston Chapter of IABC, serving as the VP for Professional Development between 2005 and 2009.

 Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Oct
20
Fri
October IABC Virtual Help Desk @ Online
Oct 20 @ 12:00 pm – 1:00 pm

October Virtual Help Desk

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

The October Virtual Help Desk staffers include:

  • Cindy Hutter – expertise in communication planning and strategy
  • Elise Mesedahl – expertise in internal communications

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Nov
2
Thu
WEBINAR: How an Employee App Fits Best with Your Intranet
Nov 2 @ 12:00 pm – 1:00 pm

Intranet, SharePoint, Workplace by Facebook, Slack, or Office 365? The opportunities and challenges of the digital workplace have given internal communicators a wide range of choices for their intranet and workplace strategy. Join this webinar and learn how an employee app fits into the mix.

The following topics will be addressed:

-What are the challenges of the new, digital workplace?
-Which strategy fits best with your company and your target audience?
-Employee app meets SharePoint: What possibilities are there from a technical perspective?

Presenter: Frank Wolf
Frank Wolf is the co-founder of Staffbase, a leading employee app platform with a global customer base. He is an intranet and communication expert and author of the book Social Intranet, and has more than a decade of experience working with enterprise software from leading positions with Accenture and T-Mobile.
Nov
9
Thu
Networking Lunch in Portsmouth, N.H.
Nov 9 @ 12:00 pm – 1:00 pm
Nov
15
Wed
WEBINAR: Get Your Career in Gear
Nov 15 @ 12:00 pm – 1:00 pm
Nov
16
Thu
Networking Lunch in Burlington
Nov 16 @ 12:00 pm – 1:00 pm
Nov
17
Fri
November IABC Virtual Help Desk
Nov 17 @ 12:00 pm – 1:00 pm