Calendar

Sep
28
Thu
WEBINAR: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ online
Sep 28 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Oct
5
Thu
IABC Boston Networking Lunch at Commonwealth Cambridge @ Commonwealth Cambridge
Oct 5 @ 12:00 pm – 1:00 pm

Cambridge Communicators! This FLY Is for YOU!

We’re excited to invite all our Cambridge-based chapter members and future members to our FLY lunch in Kendall Square. IABC Boston member Victoria Dew is hosting our September networking lunch at Commonwealth Cambridge. There’s room to meet up, share career tips and enjoy some of the area’s finest lunch fare.Questions? Email Victoria at victoriadew@gmail.com. YES! Invite a co-worker or communicator friend!

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact Cindy.Hutter@gmail.com today.)

Oct
18
Wed
Visual Measurement Dashboards — Tell Your Impact Story @ Northeastern University and Online
Oct 18 @ 12:00 pm – 1:00 pm

Join us either live or online!

Wouldn’t you love to be able to share a report each month or quarter that makes it easy to understand what your communications programs are accomplishing? How about using data to tell a story that helps you build a case for more resources?

What we’ll cover:

  • How Visual Dashboards help demonstrate communication impact
  • Three dashboard design principles
  • Designing intuitive visuals

Join Northeastern University’s Carl Zangerl for this special session on creating visual dashboards. The session will be offered live at Northeastern University and via webinar.

Directions for the live session:

The College of Professional Studies building address is 40 Belvidere Street, with the lobby entrance opposite the reflecting pool on the Christian Science Plaza. The Orange Line stop at Mass Ave is two blocks from the building, as is the Green Line E Branch stop at Symphony. Underground parking is available at the Christian Science Plaza Garage.

About the Presenter:

Carl Zangerl is the Faculty Director of Graduate Communication and Human Resources Management Programs at Northeastern University’s College of Professional Studies. He earned his doctorate from the University of Illinois and MPA from New York University. Dr. Zangerl has been teaching in the MS in Corporate and Organizational Communication program since 2005, including a course in communication measurement and assessment.

Prior to joining Northeastern’s faculty, he was the director of executive and field communication for New England Financial, a subsidiary of MetLife. During a 23-year career at New England Financial, he was responsible for a wide range of communication activities, from webmaster to executive speechwriter to brand manager in support of a nationwide sales force of financial advisors. He has also been active in the Boston Chapter of IABC, serving as the VP for Professional Development between 2005 and 2009.

 Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Oct
20
Fri
October IABC Virtual Help Desk @ Online
Oct 20 @ 12:00 pm – 1:00 pm

October Virtual Help Desk

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

The October Virtual Help Desk staffers include:

  • Cindy Hutter – expertise in communication planning and strategy
  • Elise Mesedahl – expertise in internal communications

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Nov
9
Thu
Networking Lunch at Red Hook Brewery @ Red Hook Brewery
Nov 9 @ 12:00 pm – 1:00 pm
Networking Lunch at Red Hook Brewery @ Red Hook Brewery | Portsmouth | New Hampshire | United States

North of Boston Communicators! This FLY Is for YOU!

We’re excited to invite you to our FLY lunch in Portsmouth, NH. IABC Boston member Janet Swaysland is hosting our November networking lunch at the Red Hook Brewery. There’s room to meet up, share career tips and enjoy some good beer. Questions? Email Janet at jswaysland@gmail.com. YES! Invite a co-worker or communicator friend!

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact matthew_goldberg@bose.com today.)

Nov
15
Wed
Get Your Career in Gear @ Online
Nov 15 @ 12:00 pm – 1:00 pm
Get Your Career in Gear @ Online

What Skills Are Recruiters Looking for in Communicators?

This session is all about The Future of Corporate Communications — changing expectations and opportunities for leaders and teams.

The role of Corporate Communications is evolving fast in most organizations, as always-on news (fake or otherwise), new content platforms and the blurring of internal and external engagement accelerate. What are the new skills and experience needed to lead a next generation communications function?

At the forefront of what’s happening are the executive recruiters who are placing Boston-area communications leaders in new roles, responding to and guiding new requirements from company leadership.  Join Jerry Grady of The Ward Group and Michael Patino, Managing Director & CEO of Patino Associates, to learn about trends and career moves you can make for what’s coming.

About the Presenters:

Jerry Grady is Vice President at The Ward Group, leading search engagements in Communications and Marketing across a broad array of industries, from financial services and consumer goods to professional services and healthcare. He takes particular satisfaction working with clients who hope to attract leaders brought in to provide new vision and direction.

Prior to helping start The Ward Group in 1993, he was Director of the Marketing Practice at Roth Young/Boston and held a variety of account management positions in advertising agencies in New York and Boston.  He made his way into the advertising business after graduating from the University of Vermont, and spending his first few years working in the research department of the Federal Reserve Bank of Boston.

Michael Patino is Managing Director & CEO of Patino Associates. Before launching Patino Associates in 2008, Michael was a consultant in the Corporate Communications Practice of Spencer Stuart, and prior to that developed the Corporate Communications Practice at Russell Reynolds Associates. Previously, Michael was an Account Manager with the Corporate Executive Board, a “best practices” consulting firm where he was responsible for over sixty relationships with Fortune 1000 firms. He also worked as the Director of Special Projects in the Sports Division of E.J. Krause & Associates. Michael began his career in public relations at Entertainment Weekly, a Time Inc. publication.

Note: A webinar link is provided upon registration.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Nov
17
Fri
November IABC Virtual Help Desk @ Online
Nov 17 @ 12:00 pm – 1:00 pm
November IABC Virtual Help Desk @ Online

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Dec
14
Thu
Crisis Planning for the Digital Age @ Online
Dec 14 @ 12:00 pm – 1:00 pm

It’s 9 p.m. – you just sat down when you get a call from your PR counsel. A video of an employee behaving badly is racking up views by the thousands, and quickly rising. What do you do now?

The breakdown of the traditional news industry and rise of social media has transformed the way Americans get their information. Public expectations during a crisis have changed along with it. While leaders of the pre-digital age had the luxury of time to gather all of the facts and formulate a plan, those of today do not. The popularity of Twitter, in particular, provides an instant, global platform for events to spread like wildfire.

Whether you learn about sexual harassment charges, a cyber-security breach, litigation or government investigation, the enemy remains the same – time. As the minutes and hours tick by, the fate of the company’s brand hangs in the balance. While the public can be forgiving, anger and disappointment in the hours and days following a crisis can have devastating and long-lasting effects – not only on a company’s reputation but ultimately, its bottom line.

Join us for a webinar with crisis communications expert Diana Pisciotta, who has counseled clients on hundreds of adverse events and recently wrote the ebook “In Case of Emergency: Best Practices in Crisis Communications.”

You will learn:

  • The right questions to ask when a crisis first breaks
  • How to craft the first response
  • When to bring out the CEO
  • What to do BEFORE a crisis hits

 

About the Presenter:

Diana Pisciotta is president of Denterlein and provides high-level communications guidance to corporate leadership. She has been instrumental in many of the events that have shaped the region. From managing Big Dig fall-out to the transformation of Fenway into a destination neighborhood, Pisciotta is a trusted advisor to the most recognized companies and nonprofits in New England. She has personally advised dozens of clients preparing for or responding to adverse events. Her expertise crosses nearly all industries and covers hundreds of crises. Fom cyber security breaches to regulatory investigations, Pisciotta helps senior leaders balance transparency and accountability to protect an organization’s reputation. A regular speaker and writer on crisis communications, Pisciotta leads workshops and spokesperson trainings for companies and non-profits of all sizes.

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Note: A webinar link is provided upon registration.

 

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Dec
15
Fri
December IABC Virtual Help Desk @ online
Dec 15 @ 12:00 pm – 1:00 pm

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.