Free to Members Webinar: Crafting and Telling the Story of Your Strategy @ online
Jan 30 @ 4:00 pm – 5:00 pm

Crafting and Telling the Story of Your Strategy  

Presented by Shawn Callahan

It’s the dirty little secret of the business world: Between 80 and 95 percent of employees don’t know or understand the strategy. And it occurs regardless of how good the strategy is.

Using industry case studies, this presentation will highlight:

  • Why communicating strategy fails.
  • How strategy can be converted into a co-designed story that can be told and retold, so everyone has clarity on what the organization is trying to achieve.
  • Identifying and tackling anti-stories that prevent progress.

In this webinar, you will learn:

  • How to craft a strategy story that is owned by your most important influencers.
  • What a business story looks and sounds like and how to spot good ones.
  • Three big mistakes novices make when starting out with story techniques.

Presenter/Shawn Callahan, is the author of Putting Stories to Work and the founder at Anecdote, the world’s largest business storytelling company. Shawn started his career in tech with companies such as Oracle and IBM but realized that, at the end of the day, it was the human factors that determined the success of any enterprise. In 2004 he founded Anecdote, a firm that helps leaders and sellers find and tell great oral stories. He works with Global 1,000 companies and a global network of partners. Shawn’s book, Putting Stories to Work, won a gold medal in the 2017 Axiom business book awards in the category of Networking (social networking, communication skills).

Communicating in Highly Regulated Environments @ Oficio
Feb 5 @ 6:00 pm – 8:00 pm

Highly regulated industry? Here’s how to tell your story (and keep your job.)

It’s not easy for communicators working in highly regulated environments –financial, biotech, pharma, healthcare– with serious restrictions on what companies can say. How to serve the compliance gods while engaging stakeholders in a social, always on world? You can do more than you (and your legal team) think, with smart guidelines, practices, pilots and tools.

Join the Boston IABC chapter and the local Society of Technical Communication chapter for this in-person professional development session, in which you’ll learn how to tell your story and stay safe with regulators. Our panel of communications pros will share guidance, tips and real world examples. What do you want to solve in 2018? Bring your questions. Then stick around for networking, appetizers and drinks.

About the panelists:

Amy Tull Atwood is a communications leader with more than 20 years of experience in all facets of corporate communications. Currently the Head of Communications for Takeda’s Vaccine Business Unit, Amy has spent years in two very different – but both highly regulated – industries: energy and healthcare.
Amy Atwood

John Garison’s experience in writing about electronic health records, clinical trials software, operating systems, programming languages, and business applications (among other things) gives him a unique perspective on most things documentation-related. He’s an STC Associate Fellow and taught technical writing at Harvard University.
John Garison

For several years, Rick Lippincott wrote technical documentation in the aerospace & defense industry for companies including Lockheed Martin and GE Aerospace. He currently works at Analogic in Peabody, a healthcare and security technology solutions company, where his tasks include writing user documentation for medical equipment in accordance with standards set by the FDA.

Rick Lippincott

Andy Phillips is Senior Vice President and Director of Communications at Santander Bank. He currently oversees all internal, external and executive communications needs for the bank’s Commercial Banking and Global Corporate Banking US divisions.

Andy Phillips

Moderator: Christine Courard, Boston IABC President and Director of Communications at Raytheon.

Webinar: How to Use Video To Enhance Executive Communication @ online
Feb 15 @ 2:00 pm – 3:00 pm

Solution provider webinar: How to Use Video To Enhance Executive Communication

One of the biggest differences between high performing organizations and those that consistently fail to reach performance goals involves executive communication. All too often members of the C-suite hide behind others to convey their vision for the company. While they may think it is more efficient to communicate indirectly, they are doing little to endear themselves to their employees.

Streaming video allows executives to engage in interactive live communicate with all employees no matter where they are located. It is for this reason that many corporate communications departments are choosing to host All-Hands and Town Hall meetings with this technology.

In this webinar, we will discuss:

  • The benefits of using video for executive messaging.
  • How to prep your executives to communicate with video.
  • Tips for selecting a video platform for executive communication.

bill_accola_headshot_1024Presenter/Bill Accola, is vice president, professional services & customer success at MediaPlatform. He is responsible for delivering integrated solutions to address the challenging business requirements of MediaPlatform’s customers. He brings an advanced understanding of project management tools and best-practice methodology to manage complex, multi-disciplinary projects. Previously, he served as executive director of business development for the news distribution industry leader Marketwire.


3d67266Shazia Haq is senior content marketing manager at MediaPlatform. Haq has a professional background in b2b content marketing and technology writing. She earned her master’s degree in international politics from NYU and her undergraduate degree in print journalism from the University of Southern California.

February Virtual Help Desk @ Online
Feb 16 @ 12:00 pm – 1:00 pm

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email for more information.

Boston Networking Lunch @ Silvertone Bar and Grill
Feb 22 @ 12:00 pm – 1:00 pm

FLY Networking Lunch in the Heart of Boston

IABC Boston board member Cindy Hutter will be hosting our February networking lunch at Silvertone Bar and Grill, near Downtown Crossing. Come join us for some inspired conversation and make new friends while dining on American classics in this cool retro space. What better way to escape the dreariness of winter! Questions? Email the IABC event director-

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members – just pay for your own lunch. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact today.)

How to Increase Your Influence with Executives @ Bose Corporate Headquarters
Feb 27 @ 6:00 pm – 8:00 pm

How to Increase Your Influence with Executives

Communications people are often “cobblers’ children,” advancing everyone else’s image and cause before their own. Learn how to frame your ideas, position yourself and overcome habits you can’t even see that undermine your effectiveness.

This in person session will give you the insights and practical tools to elevate your own ‘executive presence’ to drive more action, get faster buy in and more resources, and take your career to the next level.

Speaker bio:

Margery Myers is a principal consultant at Bates Communications, an executive development and consulting firm that helps leaders successfully transition into top executive roles and drive business performance by increasing their influence and inspiring followership. Her clients master executive presence and quickly earn credibility in their roles. Prior to joining Bates in 2010, Margery was SVP of Communications for Dunkin’ Brands, and earlier she was head of communications at Talbots.


Bose Corporate Headquarters

100 The Mountain Rd.

Framingham, MA 01701

Directions from Boston:

Take I-90W to exit 12 and continue on MA-9W. Turn right on California Ave and then turn left on Mountain Rd. Bose headquarters will be the large glass building at the top of the hill.

Parking is unrestricted except where specified. Be sure to check in at the front desk.


Members: $25.00

Non-members: $60.00