Calendar

Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.

Oct
5
Wed
Oktoberfest Mixer @ Jack's Abby Beer Hall
Oct 5 @ 6:00 pm – 8:00 pm
Oktoberfest Mixer @ Jack's Abby Beer Hall | Framingham | Massachusetts | United States

We are happy (hour) pleased to announce our fall Oktoberfest-themed mixer at Jack’s Abby in Framingham, MA. The beer will be cold and delicious, the food might be even better, and the company will be top notch! Don’t worry, you don’t have to wear lederhosen…but it would be amazing if you did.

Everyone receives one drink ticket and there will be heavy appetizers. We will raffle off a Jack’s Abby t-shirt to one lucky guest, so bring your business cards for a chance to win.

Come join us!

 

Not an IABC member yet? Find out about benefits here, or contact IABC Boston’s VP of Membership, Jeremy Salah for more information.

Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.

 

Apr
26
Wed
Spring Networking Mixer & Volunteer Reception @ Meadhall
Apr 26 @ 6:00 pm – 8:00 pm
Spring Networking Mixer & Volunteer Reception @ Meadhall | Cambridge | Massachusetts | United States

Shake off winter at IABC’s Spring Mixer and Volunteer Reception!

Now that spring is here, get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!

This evening we will also celebrate the great work our volunteer leadership team has accomplished for the chapter this past year. We invite you to come learn about getting involved with the chapter – meet our Board of Directors and find out why lending your talents to the chapter not only keeps us going but also furthers your career.

Enjoy complimentary appetizers and a drink. See you at Meadhall!

Not an IABC member yet? Find out more about benefits here, or contact us at BostonIABC@gmail.com.

May
31
Wed
The Competencies & Skills Comms Leaders Need @ Northeastern University Alumni Center
May 31 @ 5:30 pm – 7:00 pm

Join Northeastern University for a night of networking and communications industry conversation.

Dr. Carl Zangerl is the Faculty Director of Graduate Communication and Human Resource Management programs at Northeastern University. In developing a management track for the Organizational and Corporate Communication master’s program, Dr. Zangerl and student Zorana Mihic investigated the skills and competencies required of communication leaders. They will discuss the major research findings, including:

  • Review of major trends in the communication field
  • The attributes and competences in demand for communication leaders
  • Perspectives of current leaders of the communication function
  • Educational implications

You will have the opportunity to speak with Northeastern faculty, industry professionals, and alumni from the Corporate and Organizational Communication program. Food and drinks will be served (alcoholic drinks for purchase).

About The Presenter

Carl Zangerl is an Assistant Teaching Professor and the academic director of the Master of Science in Corporate and Organizational Communication program. He designs and delivers courses on Meeting Management, Communication Assessment, Communication Networks, and Foundations of Organizational Communication. He is the co-author of several articles on meeting facilitation, organizational assessment, and meeting effectiveness. He served as the VP of Professional Development for IABC Boston for three years.

Previously, Dr. Zangerl was a principal of ZHC Partners, a strategic planning and communication firm, and the director of field and executive communications at New England Financial/MetLife. Prior to a 23-year corporate career, he taught at Stanford University and Purdue University, and he was the chief of staff to the dean of the College of Arts and Sciences at New York University.

Jun
11
Sun
IABC World Conference 2017 @ Washington Hilton
Jun 11 – Jun 14 all-day

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000  to 1,200 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Following through on this year’s theme, a focus on innovation will be carried throughout the program, building on the best of what we’ve learned about outstanding communication, and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:

  • Learn how to drive innovation and reinvent your communication practice.
  • Access ideas about new tools and techniques that will foster your ability to innovate.
  • Experience truly inspirational keynotes who can expand your ideas about the future of the profession.

LEARN MORE AND REGISTER

Jul
19
Wed
ALI Conference: Strategic Internal Communications @ Omni Parker House
Jul 19 – Jul 21 all-day

4th Annual Strategic Internal Communications East Coast

 

IABC Members get $200 off! Email us to receive the promo code.

Apr
16
Mon
Clean for Teams Experiential Workshop
Apr 16 – Apr 17 all-day

Clean for Teams Experiential Workshop
April 16-17, 2018 – Boston

Clean for Teams is a facilitation toolset for teaching individuals in groups how to pay exquisite attention to each other using Clean Language questions and to self-model their own diverse patterns, ideas, and ways of working. This 2-day experiential workshop will be facilitated by the creator of Clean for Teams, Caitlin Walker who has sparked lasting change in teams and organizations world-wide using these tools. Ideal for learning how to overcome conflict and misunderstanding, these tools bring increased collaboration, creativity, trust and productivity.

See Caitlin’s Ted Talk.

Training is limited to 15 participants. Fee: $800 includes lunch and snacks.

When registering on the Eventbrite ticket, (http://bit.ly/cftapril16boston), IABC members can enter the discount code “IABC”  after clicking into the “Enter Promotional Code” link.

Contact: andrea@connections-at-work.com Cell: 571-437-4815

Dec
7
Fri
AAUW Salary Negotiation Workshop @ Boston Public Library, Copley Square; Kirstein Business Exchange Room (Lower Level)
Dec 7 @ 10:00 am – 12:00 pm

Women working full time in the United States typically are paid just 80 percent of what men are paid, a gap of 20 percent — and it’s even wider for black women, Latinas, and Native women.

Attend this FREE two-hour salary negotiation workshop to learn how to confidently and successfully negotiate your salary and benefits packages. In this workshop, you’ll gain confidence in your negotiation style through facilitated discussion and role-playing and learn

  • How to identify and articulate your personal value
  • How to develop an arsenal of persuasive responses and other strategies to use when negotiating
  • How to conduct objective market research to benchmark a target salary and benefits
  • About the wage gap, including its long-term consequences

You will also have an opportunity to practice your negotiation.

Check-in will begin 30 minutes before the workshop.

IABC Boston logo

Established in 1970, the International Association of Business Communicators (IABC) is a global network of over 15,000 communication professionals in more than 70 countries. The Boston chapter of IABC offers regular professional development programs, networking events, and volunteer opportunities to help members connect with other local communicators and advance their careers. Our 200 members (approximately) hail from Massachusetts, Rhode Island, New Hampshire, Vermont, and Maine, forming a diverse network of people with ideas and experience to share. For more information, visit boston.iabc.com/membership.

Mar
12
Tue
Internal Comms’ Untapped Connection to the Bottom Line @ Faneuil Room at Westin Boston Waterfront
Mar 12 @ 9:00 am – 11:30 am

 

IABC Boston is a proud partner for this event

The Morning Brew:

Join author and brand strategist Douglas Spencer as he demonstrates why Internal Comms offers an underutilized and potent prescription for improving customer loyalty, brand strength, and the bottom line. We’ll explore:

  • Why the brand strategy is your new best friend. There are many reasons why integrating the brand into your Internal Comms strategy makes irrefutable sense. We’ll cover them all so you can get to work and wow your management team in the process.
  • Where your work with the brand strategy will have the greatest impact. From improving talent management metrics to the less obvious impact on product quality, we will look at all the positive change you can affect when you put the brand strategy to work.
  • How you make it all happen. Finally, we’ll outline all the brand strategy-related steps you can take to increase the impact your Internal Comms work has on the bottom line.

Benefits of joining other #ICPros for Rise & Shine include:

  • Building your network
  • Learning from industry leaders
  • Taking time to grow and learn
  • A printed playbook with valuable lessons (in person only)
  • PD hours toward continuing certification*

Your Expert Panel

Panelists will keep things hot by sharing templates, tips, and lessons learned from their most intense projects.

Maureen Larkin, Partners Healthcare

Victoria Dew, Dewpoint Communications

Michael Hurley, Vertex Pharmaceuticals

 

 

Event partners:

IABC Boston

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