Calendar

Feb
9
Tue
How Enterprises Are Solving Their Email Challenges: Case Studies from Concur, RBC and others @ Webinar
Feb 9 @ 12:00 pm – 1:00 pm

Eric Shealy is the founder and President of Newsweaver, Inc., a software company focused on helping internal communicators to impact their organizations by radically improving the way they communicate across their businesses.  Eric has over 25 years experience working with private and public technology businesses as an entrepreneur, executive, board member, venture capitalist and investment banker. He believes there aren’t many things more rewarding than helping talented, energetic people build successful businesses.

In this webinar, Eric takes us through Newsweaver client case studies on how these businesses are solving their most common email challenges–mostly email overload!

 

Apr
21
Thu
intra.Net Reloaded Conference @ Hyatt Regency Boston Harbor
Apr 21 – Apr 22 all-day
intra.Net Reloaded Conference @ Hyatt Regency Boston Harbor | Boston | Massachusetts | United States

The Leading Event on Digital Workplace Transformation

The intra.NET Reloaded Boston 2016 brings together 100+ decision makers from corporate IT, Communications and Business departments who are responsible for creating tomorrow´s digital workplace to network, partner and exchange knowledge in a unique event format. The 2-day event is a combination of inspirational keynotes and well-moderated, interactive World Café Sessions, workshops, break outs, roundtable discussions and networking activities.

Key Themes Covered at intra.NET Reloaded Boston 2016

  • Roadmapping: How to set up and execute a successful and lasting digital workplace concept?
  • Business Governance: How to operationalize and streamline workflow processes and involve stakeholders?
  • Return on Investment: How to measure and illustrate the business value of social platform strategies?
  • Unified Communications: How align, virtilize and customize collaboration systems effectively?
  • Collaboration: How to harness real-time and interactive digital communication processes in the business context?
  • Governance: How to break up silos and deal with privacy concerns?
  • Content Management: How to effectively merge, provide and govern content for diversified communication channels?
  • Knowledge Management: How to capture, retain and share critical knowledge and information?
  • Social: How to embed social, mobile & automated tools in an enterprise network?
  • User Adoption: How to increase user adoption and leverage employee engagement?
Apr
26
Tue
Webinar: How to Engage Customers @ Online
Apr 26 @ 2:00 pm – 3:00 pm

In a world of online, impersonal communication, it’s rare indeed for customers of a utility company to want to spend their personal time getting involved in a strategic planning process for more than a year. Participants in this webinar will hear how one utility company effectively engaged a whole community in their five-year planning.

This webinar will cover:

  • Effective engagement techniques
  • Using customers as subject matter experts
  • Building loyalty and trust with customers
  • How social media can support meaningful engagement with customers
  • Framing an effective call to action

COST

FREE for IABC Members! Register here >>

$100 for non-members. Please register here >>

Suzanne-Pic_croppedPresenter / Suzanne Hartman, ABC, APR, is a 30-year communication professional working the past 10 years in the electric utility industry as a corporate communication strategist. Previously she worked for global public relations agencies, including 10 years as president/CEO of her own firm. She provides strategic counsel on reputation management, crisis communication, corporate positioning and government/media. She is a recipient of Gold Quill and Silver Anvil Awards.

May
18
Wed
Webinar: Collaboration and Idea Sharing Through an Intelligent Intranet @ Online
May 18 @ 2:00 pm – 3:00 pm

Free webinar for IABC members! Join Interact and Make-A-Wish to learn how the renowned organization revolutionized collaboration and idea sharing among their 1,200 staff members, spread across 62 chapters. Their intelligent intranet has become a critical resource and business tool, navigating communication challenges and bringing employees together.

Presenters

 

Daren Jennings (2)Daren Jennings, VP, Interact, is passionate about equipping people with the tools they need to be successful at work, which he believes impacts a person’s overall well-being. “If you’re engaged at work, you’re more likely to be happy at home” is something he strongly believes. Daren leads the U.S. sales team and directs business development in North America for Interact. He joined Interact in 2014 and brings more than 10 years’ technology experience helping companies like ADP, Bullhorn and Sheetz improve efficiency, collaboration and employee engagement.

 

Josh deBergeJosh deBerge, Director, National Communications & PR, Make-A-Wish® America, manages internal and external communication and serves as national spokesperson for Make-A-Wish. He supervises staff responsible for maintaining intranet operations; coordinating national media opportunities; developing nationwide campaigns; handling crisis communication; and strengthening brand reputation. Prior to joining Make-A-Wish in December 2011, Josh worked for the Federal Emergency Management Agency (FEMA) where he led external affairs and crisis communication for large-scale national disasters. Josh also has a background in television, radio and print media.

Aug
24
Wed
Engaging a Mobile Workforce @ Webinar
Aug 24 @ 2:00 pm – 3:00 pm

From boomers to millennials, an unprecedented four generations now work side-by-side at most U.S. companies. In just four years, more than 72 percent of these workers will be mobile, tethered to their employers by little more than a smartphone. Against this backdrop, it is clear that employee communication strategies must evolve to accommodate and service a diverse and scattered workforce.

This webinar will explore the role of mobile technology in the workplace, the impact of managers and leadership on employee engagement and the effect both of these have on communications. We’ll take a close look at how communicating and new methods of distributing information is needed to cater for the modern employee through case studies and an analysis of recent survey data.

Presenter bio / Kristy Amy, Vice President of Strategy, Convero

For more than 20 years Kristy has leveraged IT and marketing to develop efficient communications programs that deliver measurable results. As Vice President of Strategy, Kristy works with companies to develop ongoing conversations with their customers and employees to increase engagement and retention. Kristy’s experience spans from the Fortune 1,000 to high-growth middle market firms and includes work for brands such as Avery Dennison, Cleveland Clinic, PolyOne and Westfield Insurance.  Through the use of relevant messaging, Kristy and the Convero team implement programs across web, video, mobile, live and print.

Kristy previously was president of OnMark Solutions, an eMessaging Agency that focused on implementing online marketing programs. She also held digital communications positions at Lubrizol, AmericanGreetings.com, AT&T and NCR.

Presenter bio / Jeff Corbin, Founder and CEO, APPrise Mobile

As a public and investor relations consultant for nearly 20 years, Jeff Corbin is pioneering the use of technology in the communications industry as the founder of APPrise Mobile™, a family of app communications solutions that includes theEMPLOYEEapp®, for secure employee communications; theIRapp®, for public companies to push information to their investors; theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor, analyst and other conference and event communications.

Before founding APPrise Mobile, Jeff served as the CEO of KCSA Strategic Communications, where he consulted with hundreds of companies and organizations.  Through this experience, he understands how organizations communicate with their targeted audiences, how these audiences consume information as well as the importance of technology to facilitate the direct connection between a company and its audience.

Oct
5
Wed
Oktoberfest Mixer @ Jack's Abby Beer Hall
Oct 5 @ 6:00 pm – 8:00 pm
Oktoberfest Mixer @ Jack's Abby Beer Hall | Framingham | Massachusetts | United States

We are happy (hour) pleased to announce our fall Oktoberfest-themed mixer at Jack’s Abby in Framingham, MA. The beer will be cold and delicious, the food might be even better, and the company will be top notch! Don’t worry, you don’t have to wear lederhosen…but it would be amazing if you did.

Everyone receives one drink ticket and there will be heavy appetizers. We will raffle off a Jack’s Abby t-shirt to one lucky guest, so bring your business cards for a chance to win.

Come join us!

 

Not an IABC member yet? Find out about benefits here, or contact IABC Boston’s VP of Membership, Jeremy Salah for more information.

Dec
7
Wed
Webinar: Developing Your Online Brand @ Online
Dec 7 @ 12:30 pm – 1:30 pm

Don’t get caught like the cobbler who had no shoes!

As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own.

In this webinar by content marketing and social media professional Norma Gaffin, we’ll be looking at honing in on your personal brand and learning how to use social media to let people know about it. You will learn how to:

  • Tighten up your online image
  • Hone in on your brand message
  • Curate effective content
  • Find your digital audience

About Norma Gaffin

normaNorma is a content marketing and social media professional with more than 15 years’ experience in the digital space. She managed content at Monster.com for 10 years and served as a company spokeswoman on a number of career-related topics. She has also worked on content and social media for Staples and Philips Health Systems. She is currently the Social Media and Content Marketing Manager for Philips Home Monitoring and resides in Waltham, Mass.

Instructions on how to access the webinar will be provided in the confirmation email after you register on Eventbrite. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

Jan
26
Thu
WEBINAR: Presenting Like a Pro @ Online
Jan 26 @ 12:00 pm – 1:00 pm
WEBINAR: Presenting Like a Pro @ Online

Get Over Your Fear of Public Speaking

Public speaking is one of the most feared activities in the world–and with good reason: a poorly delivered presentation can be painful for the audience and humiliating for the presenter. But, we all still understand the power of persuasive public speaking, so how do we become good at it?

This webinar will offer battle-tested methods for overcoming fear so that you can be a successful public speaker. It will also cover how to develop and deliver thoughtful, concise, engaging and powerful presentations. With these tips, tools and tactics, any professional can elevate their speaking “game” to the next level.

About The Presenter

Rachel Butts Williams is a speaker, podcast guest, and writer who loves to deconstruct challenges that hold professionals back. From body awareness to vocal quality, slide preparation, and delivery, Rachel removes the fear from professional presentations by breaking each factor into practical and practice-able steps that ensure confidence and excellence. Rachel is a graduate of the University of North Texas and lives with her husband and three dogs on Cedar Creek Lake in East Texas.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

 

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Jeremy Salah for more information.

Feb
8
Wed
Webinar: Drive Insights, Create Business Value @ Online
Feb 8 @ 1:00 pm – 2:00 pm

 

Learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them. After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

 

https://www.iabc.com/wp-content/uploads/2014/11/DaneWiseman_headshot.jpgPresenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology.

Feb
15
Wed
WEBINAR: Build Your Leadership and Negotiation Skills @ Online
Feb 15 @ 12:00 pm – 1:00 pm
WEBINAR: Build Your Leadership and Negotiation Skills @ Online

The Increasing Importance of Leadership and Negotiation Skills

Don’t let negotiation be a dirty word. Join us for a webinar with Dr. Joshua Weiss as he shares how to be adept at leadership and negotiation at every level. Learn how to improve your “soft skills” (the relational aspects of your job) and how to secure leadership buy-in for marketing/communication activities.

About The Presenter

Dr. Joshua Weiss is the Program Director of Bay Path University’s masters program in Leadership and Negotiation and a Senior Fellow at the Harvard Negotiation Project. He is also the founder of Negotiation Works, Inc., consulting for a number of fortune 500 companies, the United Nations, and the U.S. government.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

 

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Jeremy Salah for more information.