Calendar

Nov
8
Thu
How to ‘Paint with Numbers’ with Randall Bolten @ Grant Thornton
Nov 8 @ 11:00 pm – Nov 9 @ 1:00 am

IABC Boston and Grant Thornton host Randall Bolten, author of Painting with Numbers: Presenting Financials and Other Numbers So People Will Understand You 

Have you ever had to communicate information that includes numbers?  Put together an annual report?  Grapple with the best way to present profit margins, growth rates, productivity, or market share?

Please join IABC Boston for an evening presentation by author Randall Bolten on how to present numbers clearly and effectively so your ideas and presentations resonate with your audience. During this session, you will learn how to:

  • Use visual effects to make your numbers meaningful and comprehensible
  • Use key indicators to add meaning and context to your numbers
  • Maximize the impact of numbers and avoid some deadly pitfalls in a PowerPoint presentation
  • Interact with your audience as a peer

Registration includes light refreshments and a copy of Randall’s book, Painting with Numbers: Presenting Financials and Other Numbers So People Will Understand You (a $39.95 value).

IABC Members: $35
IABC Student Members: $30
Non-members: $40

Register Here!

Questions? Contact Event Director Linda Sanders.

May
9
Thu
Strategic Creative Communications @ Novartis Institutes for BioMedical Research Headquarters
May 9 @ 12:30 pm – 5:15 pm

Leading communication experts, Steve & Cindy Crescenzo, present a half-day workshop that teaches you how to link creative communications with the goals and strategies of your organization.  Strategic communication has never been more important.  New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top — all of these factors are driving a massive shift in how orgnanizations communicate to each and every audience.

At this half-day workshop you’ll learn how to:

  • Develop the right research
  • Build your communication plan
  • Design strong tactics
  • Key in on the best channels to optimize your message
  • Meausre your outcomes
  • Use social media and multi-media tools to energize your communications
  • Build a communication strategy that makes you shine.

Costs: $199 IABC member, $250 non-member

Cost includes lunch, which will be served 12:15 – 1:15 p.m.

Register here: http://sccboston.eventbrite.com/

Feb
5
Wed
The Art of Storytelling: How to Educate and Entertain Your Audience @ Your choice!
Feb 5 @ 6:00 pm – 7:00 pm
The Art of Storytelling: How to Educate and Entertain Your Audience @ Your choice!

The art of storytelling is as old as human history—we have been telling stories since the first words were spoken. We respond to stories because they touch us on an emotional level, and follow a basic logic and structure that helps us learn and understand. Join this panel of experts to hear about the elements of a good story, the role of drama and conflict, and how to inspire your audience, whoever they are.

Panelists
Storytelling expert: Andrew Davis, Brandscaping
Internal expert: Maria Vandengerg, GE
External expert: Julie Hall, Havas Worldwide

Moderator
Manya Chylinski, Alley424 Communications

Platform
Webex, hosted by GE (thanks to member Tracy Zimmerman)
See panel bios and register here!
Oct
19
Sun
Heritage Region Conference @ Omni Providence Hotel
Oct 19 – Oct 21 all-day

Annual IABC Heritage Region Conference — only an hour away!

Don’t miss this opportunity to attend an IABC conference in your backyard! See brochure for the line-up and registration details.

IABC Boston members have been supporting this event both behind the scenes and in the spotlight, including:

  • Andy Porter (organizer) and Tracy Zimmerman (speaker) for Sunday’s student program
  • Tim Berry, who created and maintains the conference website and supports marketing
  • Manya Chylinski, who is participating in Tuesday morning’s panel event moderated by Larry Kerpelman
  • Jeanne Brady, who is organizing the Dine-arounds, most of which will be hosted by IABC Boston Board members

So take advantage of the proximity to hear some great speakers on a wide variety of communication topics, network with communicators from all over the Heritage region, and dine at some fabulous restaurants!

See you there!

P.S. There are still a few volunteer slots open — 2 hours gets you a 10% discount!

Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.

Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.