Calendar

Dec
7
Wed
Webinar: Developing Your Online Brand @ Online
Dec 7 @ 12:30 pm – 1:30 pm

Don’t get caught like the cobbler who had no shoes!

As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own.

In this webinar by content marketing and social media professional Norma Gaffin, we’ll be looking at honing in on your personal brand and learning how to use social media to let people know about it. You will learn how to:

  • Tighten up your online image
  • Hone in on your brand message
  • Curate effective content
  • Find your digital audience

About Norma Gaffin

normaNorma is a content marketing and social media professional with more than 15 years’ experience in the digital space. She managed content at Monster.com for 10 years and served as a company spokeswoman on a number of career-related topics. She has also worked on content and social media for Staples and Philips Health Systems. She is currently the Social Media and Content Marketing Manager for Philips Home Monitoring and resides in Waltham, Mass.

Instructions on how to access the webinar will be provided in the confirmation email after you register on Eventbrite. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

Jan
26
Thu
WEBINAR: Presenting Like a Pro @ Online
Jan 26 @ 12:00 pm – 1:00 pm
WEBINAR: Presenting Like a Pro @ Online

Get Over Your Fear of Public Speaking

Public speaking is one of the most feared activities in the world–and with good reason: a poorly delivered presentation can be painful for the audience and humiliating for the presenter. But, we all still understand the power of persuasive public speaking, so how do we become good at it?

This webinar will offer battle-tested methods for overcoming fear so that you can be a successful public speaker. It will also cover how to develop and deliver thoughtful, concise, engaging and powerful presentations. With these tips, tools and tactics, any professional can elevate their speaking “game” to the next level.

About The Presenter

Rachel Butts Williams is a speaker, podcast guest, and writer who loves to deconstruct challenges that hold professionals back. From body awareness to vocal quality, slide preparation, and delivery, Rachel removes the fear from professional presentations by breaking each factor into practical and practice-able steps that ensure confidence and excellence. Rachel is a graduate of the University of North Texas and lives with her husband and three dogs on Cedar Creek Lake in East Texas.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

 

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Jeremy Salah for more information.

Feb
8
Wed
Webinar: Drive Insights, Create Business Value @ Online
Feb 8 @ 1:00 pm – 2:00 pm

 

Learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them. After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

 

https://www.iabc.com/wp-content/uploads/2014/11/DaneWiseman_headshot.jpgPresenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology.

Feb
15
Wed
WEBINAR: Build Your Leadership and Negotiation Skills @ Online
Feb 15 @ 12:00 pm – 1:00 pm
WEBINAR: Build Your Leadership and Negotiation Skills @ Online

The Increasing Importance of Leadership and Negotiation Skills

Don’t let negotiation be a dirty word. Join us for a webinar with Dr. Joshua Weiss as he shares how to be adept at leadership and negotiation at every level. Learn how to improve your “soft skills” (the relational aspects of your job) and how to secure leadership buy-in for marketing/communication activities.

About The Presenter

Dr. Joshua Weiss is the Program Director of Bay Path University’s masters program in Leadership and Negotiation and a Senior Fellow at the Harvard Negotiation Project. He is also the founder of Negotiation Works, Inc., consulting for a number of fortune 500 companies, the United Nations, and the U.S. government.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

 

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Jeremy Salah for more information.

Mar
22
Wed
WEBINAR: Breaking Through Employee Communications Clutter and Overload @ Online
Mar 22 @ 12:00 pm – 1:00 pm

Employees complain about information overload and important organizational messages do not reach them. Sound familiar? If so, this webinar is for you.

In this session with Janet Swaysland, we will dig into:

  • Why employees are more overwhelmed than ever
  • Ways to reduce the noise and increase the impact of internal communication
  • Rethinking the internal communications role and value in the organization

 

About The Presenter

Image result for janet swayslandJanet Swaysland leads Bluefire Partners, a boutique employee communications and engagement firm. She has served in marketing and workplace communications leadership positions at Monster and at Iron Mountain and has extensive consulting experience, most recently as EVP in Weber Shandwick’s global employee engagement and change management practice. Earlier, Janet held senior leadership roles at marketing services agencies Mullen and Brodeur Partners.

Apr
4
Tue
Webinar: Traps and Tricks of Confident Leadership @ Online
Apr 4 @ 11:00 am – 12:00 pm

Confident Leadership is like walking a tightrope: too little, and you have no credibility; too much, and you are seen as a bully. Striking the right balance is a critical – and often elusive – skill.  This highly engaging and informative session provides participants with a deep understanding of what makes a Confident Leader as well as specific tools to get there.

Presenter/Anna Conrad, JD, is founder of Impact Leadership Solutions, a Denver based leadership development and consulting firm founded in 2007. She has coached and trained thousands of people around the globe. Her leadership programs and executive coaching consistently garner the highest ratings from her clients, including Western Union, Crocs, CBRE, Comcast, Level 3, DigitalGlobe, CoBank, and dozens more. Conrad has been a sought after expert on over 300 radio shows throughout the U.S., and she has been featured in major publications, including Fast Company, Inc., Chicago Tribune, and Business Journals in every US major city. She is the author of the best selling book (R)evolution: One Man’s Leadership Journey.

Apr
26
Wed
Spring Networking Mixer & Volunteer Reception @ Meadhall
Apr 26 @ 6:00 pm – 8:00 pm
Spring Networking Mixer & Volunteer Reception @ Meadhall | Cambridge | Massachusetts | United States

Shake off winter at IABC’s Spring Mixer and Volunteer Reception!

Now that spring is here, get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!

This evening we will also celebrate the great work our volunteer leadership team has accomplished for the chapter this past year. We invite you to come learn about getting involved with the chapter – meet our Board of Directors and find out why lending your talents to the chapter not only keeps us going but also furthers your career.

Enjoy complimentary appetizers and a drink. See you at Meadhall!

Not an IABC member yet? Find out more about benefits here, or contact us at BostonIABC@gmail.com.

May
2
Tue
Webinar: Crisis plans that reposition a brand for success @ Online
May 2 @ 12:00 pm – 1:00 pm

Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. By attending this webinar, you will learn how to:

  • Be proactive! Build out positive properties early on.
  • Utilize SEO experts to ensure these properties rank well.
  • Plan for a crisis, even if you NEVER think one might hit.
  • Rebuild post-crisis with reputation management tactics.
  • Integrate efforts for PR + SEO for maximum brand success.

 

Presenter/Darius Fisher, is the CEO & Co-Founder of Status Labs, the premier digital reputation management, digital marketing, and crisis public relations firm. Fisher helped grow the company to 40 employees, built relationships with many of the top public relations agencies, and won new business from Fortune 500 companies, executives, and political campaigns. He also spearheaded Status Labs’ international growth, building our business in Latin America, Europe, and the Gulf Region.

May
31
Wed
The Competencies & Skills Comms Leaders Need @ Northeastern University Alumni Center
May 31 @ 5:30 pm – 7:00 pm

Join Northeastern University for a night of networking and communications industry conversation.

Dr. Carl Zangerl is the Faculty Director of Graduate Communication and Human Resource Management programs at Northeastern University. In developing a management track for the Organizational and Corporate Communication master’s program, Dr. Zangerl and student Zorana Mihic investigated the skills and competencies required of communication leaders. They will discuss the major research findings, including:

  • Review of major trends in the communication field
  • The attributes and competences in demand for communication leaders
  • Perspectives of current leaders of the communication function
  • Educational implications

You will have the opportunity to speak with Northeastern faculty, industry professionals, and alumni from the Corporate and Organizational Communication program. Food and drinks will be served (alcoholic drinks for purchase).

About The Presenter

Carl Zangerl is an Assistant Teaching Professor and the academic director of the Master of Science in Corporate and Organizational Communication program. He designs and delivers courses on Meeting Management, Communication Assessment, Communication Networks, and Foundations of Organizational Communication. He is the co-author of several articles on meeting facilitation, organizational assessment, and meeting effectiveness. He served as the VP of Professional Development for IABC Boston for three years.

Previously, Dr. Zangerl was a principal of ZHC Partners, a strategic planning and communication firm, and the director of field and executive communications at New England Financial/MetLife. Prior to a 23-year corporate career, he taught at Stanford University and Purdue University, and he was the chief of staff to the dean of the College of Arts and Sciences at New York University.

Jun
11
Sun
IABC World Conference 2017 @ Washington Hilton
Jun 11 – Jun 14 all-day

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000  to 1,200 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Following through on this year’s theme, a focus on innovation will be carried throughout the program, building on the best of what we’ve learned about outstanding communication, and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:

  • Learn how to drive innovation and reinvent your communication practice.
  • Access ideas about new tools and techniques that will foster your ability to innovate.
  • Experience truly inspirational keynotes who can expand your ideas about the future of the profession.

LEARN MORE AND REGISTER