Calendar

Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.

Sep
30
Fri
FLY Lunch Foxborough @ Davio's Steakhouse
Sep 30 @ 12:00 pm – 1:00 pm
FLY Lunch Foxborough @ Davio's Steakhouse | Foxborough | Massachusetts | United States

What’s A FLY Lunch?

A chance to get out of the office, have lunch and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Lunches are open to both IABC members and non-members. Bring a friend or co-worker, and experience firsthand how our professional networking and idea sharing can benefit you.

Limited to 10 seats. Hosted by IABC member Joyce Elven. RSVP here >>

IABC members host FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar for one near you. Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com.

Oct
21
Fri
FLY Lunch in Burlington @ Tuscan Kitchen
Oct 21 @ 12:00 pm – 1:00 pm
FLY Lunch in Burlington @ Tuscan Kitchen | Burlington | Massachusetts | United States

Hello Burlington, Bedford, Billerica and Beyond!

IABC Boston member Lauren Libitz is hosting a FLY networking lunch near you and would love to meet you.

What’s a FLY Lunch? A chance to get out of the office, have lunch and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)

Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.

 

Jan
18
Wed
New Year’s Networking Mixer (Waltham) @ Copper House Tavern
Jan 18 @ 6:00 pm – 8:00 pm
New Year's Networking Mixer (Waltham) @ Copper House Tavern | Waltham | Massachusetts | United States

Kick Off 2017 with IABC’s Mix and Mingle Event!

Once the holiday madness is over and you’ve settled back into a rhythm, come mix and mingle with fellow communications professionals to get the 2017 year started off right. Take this opportunity to bounce a business challenge off of colleagues, share a new tip you picked up at a recent conference, and expand your network. See familiar faces and meet new ones.

Enjoy complimentary appetizers and a drink. See you at Copper House Tavern!

Jan
25
Wed
FLY Lunch in Peabody @ Bertucci's
Jan 25 @ 12:00 pm – 1:00 pm
FLY Lunch in Peabody @ Bertucci's | Peabody | Massachusetts | United States

Happy New Year of Networking, North Shore Communicators!

IABC Boston member Tom Curran is hosting the first FLY networking lunch of the New Year and would love to meet you. He has chosen a convenient and delicious lunch spot in Peabody that’s easy to get to from all points North Shore and easy to park.

What’s A FLY Lunch?

A chance to get out of the office, have lunch and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)

Feb
23
Thu
FLY Lunch in Waltham @ Not Your Average Joe's
Feb 23 @ 12:00 pm – 1:00 pm
FLY Lunch in Waltham @ Not Your Average Joe's | Waltham | Massachusetts | United States

IABC Boston member Joyce Elven is hosting our networking lunch at the fresh and lively Not Your Average Joe’s restaurant. Come and join us for good ideas, warm smiles and tasty food. Easy to get to. Free parking.

What’s A FLY Lunch?

A chance to get out of the office, have lunch, and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)

Mar
3
Fri
FLY Breakfast in Boston @ Uno Due Go
Mar 3 @ 8:15 am – 9:15 am
FLY Breakfast in Boston @ Uno Due Go | Boston | Massachusetts | United States

Network @ Breakfast in Downtown Crossing!

IABC Boston member Cindy Hutter is hosting our March FLY event and invites you to meet up for breakfast at UDG in Downtown Crossing. Grab a coffee and muffin and get to know fellow communicators who work in the area near you.

What’s A FLY Event?

A chance to meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group breakfasts or lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY events are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY event is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)

Apr
18
Tue
FLY Networking Lunch in Cambridge @ Glass House
Apr 18 @ 12:00 pm – 1:00 pm

Step into a “Modern Day Meeting House” for a Networking Lunch in Cambridge!

IABC Boston member Linda Sanders is hosting our April FLY networking lunch in “the hub of innovation,” Kendall’s Glass House restaurant. Come and join us for good ideas, warm smiles and interesting food.

 

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY).These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)

Jun
7
Wed
MetroWest FLY Lunch (Ashland, MA) @ Stone's Public House
Jun 7 @ 12:00 pm – 1:00 pm
MetroWest FLY Lunch (Ashland, MA) @ Stone's Public House | Ashland | Massachusetts | United States

MetroWest Communicators! This FLY Is for YOU!

We’re excited to invite all our MetroWest chapter members and future members to our Ashland FLY lunch. IABC Boston member Doug Bonin is hosting our June networking lunch at Stone’s Public House with its blend of traditional New England and old country Irish cuisine. There’s room to meet up, share career tips and enjoy some of the area’s finest lunch fare. YES! Invite a co-worker or communicator friend!

Close to I495, Rt 9 and the Mass Pike! Questions? Email Doug – dougbonin@gmail.com.

What’s A FLY Lunch?

A chance to get out of the office, have lunch (and dessert) and meet fellow communicators in your area – Folks Like You (FLY).These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)