Calendar

Jul
11
Thu
The Dialog of Digital Innovation @ Liberty Hotel
Jul 11 @ 10:30 pm – Jul 12 @ 2:00 am
  • Keynote: Come hear Boston Red Sox Marketing SVP, Adam Grossman speak on how he accelerated the Red Sox business by using innovative marketing strategies and technology.
  • Networking & Cocktails: Mix and mingle with the digital media community in Boston.  Learn more about MediaMath, our partners, and how you can bolster your business.
Oct
19
Sun
Heritage Region Conference @ Omni Providence Hotel
Oct 19 – Oct 21 all-day

Annual IABC Heritage Region Conference — only an hour away!

Don’t miss this opportunity to attend an IABC conference in your backyard! See brochure for the line-up and registration details.

IABC Boston members have been supporting this event both behind the scenes and in the spotlight, including:

  • Andy Porter (organizer) and Tracy Zimmerman (speaker) for Sunday’s student program
  • Tim Berry, who created and maintains the conference website and supports marketing
  • Manya Chylinski, who is participating in Tuesday morning’s panel event moderated by Larry Kerpelman
  • Jeanne Brady, who is organizing the Dine-arounds, most of which will be hosted by IABC Boston Board members

So take advantage of the proximity to hear some great speakers on a wide variety of communication topics, network with communicators from all over the Heritage region, and dine at some fabulous restaurants!

See you there!

P.S. There are still a few volunteer slots open — 2 hours gets you a 10% discount!

Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.