Calendar

Jun
14
Sun
IABC World Conference in San Francisco @ San Francisco Marriott Marquis Hotel
Jun 14 – Jun 17 all-day
IABC World Conference in San Francisco @ San Francisco Marriott Marquis Hotel | San Francisco | California | United States

The 2015 World Conference is providing participants with a once and a lifetime experience. “Changing the Landscape: Informing the Future” is not just the theme for the conference, it is also an experience that attendees will receive. Participants will learn from keynote speakers, who will stimulate the thinking of attendees with engaging sessions that showcase the best practices and problem-solving ideas that can be placed to work now.

Jul
15
Wed
ALI’s Strategic Internal Communications Conference @ Omni Parker House Hotel
Jul 15 – Jul 17 all-day

INTCOMMThis Advanced Learning Institute conference will help you gain a greater understanding of the power of communications by connecting you with peers who have successfully used a variety of traditional and social tools to ignite and accelerate employee behaviors.

Apr
21
Thu
intra.Net Reloaded Conference @ Hyatt Regency Boston Harbor
Apr 21 – Apr 22 all-day
intra.Net Reloaded Conference @ Hyatt Regency Boston Harbor | Boston | Massachusetts | United States

The Leading Event on Digital Workplace Transformation

The intra.NET Reloaded Boston 2016 brings together 100+ decision makers from corporate IT, Communications and Business departments who are responsible for creating tomorrow´s digital workplace to network, partner and exchange knowledge in a unique event format. The 2-day event is a combination of inspirational keynotes and well-moderated, interactive World Café Sessions, workshops, break outs, roundtable discussions and networking activities.

Key Themes Covered at intra.NET Reloaded Boston 2016

  • Roadmapping: How to set up and execute a successful and lasting digital workplace concept?
  • Business Governance: How to operationalize and streamline workflow processes and involve stakeholders?
  • Return on Investment: How to measure and illustrate the business value of social platform strategies?
  • Unified Communications: How align, virtilize and customize collaboration systems effectively?
  • Collaboration: How to harness real-time and interactive digital communication processes in the business context?
  • Governance: How to break up silos and deal with privacy concerns?
  • Content Management: How to effectively merge, provide and govern content for diversified communication channels?
  • Knowledge Management: How to capture, retain and share critical knowledge and information?
  • Social: How to embed social, mobile & automated tools in an enterprise network?
  • User Adoption: How to increase user adoption and leverage employee engagement?
Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.

Oct
5
Wed
Oktoberfest Mixer @ Jack's Abby Beer Hall
Oct 5 @ 6:00 pm – 8:00 pm
Oktoberfest Mixer @ Jack's Abby Beer Hall | Framingham | Massachusetts | United States

We are happy (hour) pleased to announce our fall Oktoberfest-themed mixer at Jack’s Abby in Framingham, MA. The beer will be cold and delicious, the food might be even better, and the company will be top notch! Don’t worry, you don’t have to wear lederhosen…but it would be amazing if you did.

Everyone receives one drink ticket and there will be heavy appetizers. We will raffle off a Jack’s Abby t-shirt to one lucky guest, so bring your business cards for a chance to win.

Come join us!

 

Not an IABC member yet? Find out about benefits here, or contact IABC Boston’s VP of Membership, Jeremy Salah for more information.

Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.

 

Apr
26
Wed
Spring Networking Mixer & Volunteer Reception @ Meadhall
Apr 26 @ 6:00 pm – 8:00 pm
Spring Networking Mixer & Volunteer Reception @ Meadhall | Cambridge | Massachusetts | United States

Shake off winter at IABC’s Spring Mixer and Volunteer Reception!

Now that spring is here, get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!

This evening we will also celebrate the great work our volunteer leadership team has accomplished for the chapter this past year. We invite you to come learn about getting involved with the chapter – meet our Board of Directors and find out why lending your talents to the chapter not only keeps us going but also furthers your career.

Enjoy complimentary appetizers and a drink. See you at Meadhall!

Not an IABC member yet? Find out more about benefits here, or contact us at BostonIABC@gmail.com.

Jun
11
Sun
IABC World Conference 2017 @ Washington Hilton
Jun 11 – Jun 14 all-day

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000  to 1,200 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Following through on this year’s theme, a focus on innovation will be carried throughout the program, building on the best of what we’ve learned about outstanding communication, and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:

  • Learn how to drive innovation and reinvent your communication practice.
  • Access ideas about new tools and techniques that will foster your ability to innovate.
  • Experience truly inspirational keynotes who can expand your ideas about the future of the profession.

LEARN MORE AND REGISTER

Jul
19
Wed
ALI Conference: Strategic Internal Communications @ Omni Parker House
Jul 19 – Jul 21 all-day

4th Annual Strategic Internal Communications East Coast

 

IABC Members get $200 off! Email us to receive the promo code.

Oct
18
Wed
Visual Measurement Dashboards — Tell Your Impact Story @ Northeastern University and Online
Oct 18 @ 12:00 pm – 1:00 pm

Join us either live or online!

Wouldn’t you love to be able to share a report each month or quarter that makes it easy to understand what your communications programs are accomplishing? How about using data to tell a story that helps you build a case for more resources?

What we’ll cover:

  • How Visual Dashboards help demonstrate communication impact
  • Three dashboard design principles
  • Designing intuitive visuals

Join Northeastern University’s Carl Zangerl for this special session on creating visual dashboards. The session will be offered live at Northeastern University and via webinar.

Directions for the live session:

The College of Professional Studies building address is 40 Belvidere Street, with the lobby entrance opposite the reflecting pool on the Christian Science Plaza. The Orange Line stop at Mass Ave is two blocks from the building, as is the Green Line E Branch stop at Symphony. Underground parking is available at the Christian Science Plaza Garage.

About the Presenter:

Carl Zangerl is the Faculty Director of Graduate Communication and Human Resources Management Programs at Northeastern University’s College of Professional Studies. He earned his doctorate from the University of Illinois and MPA from New York University. Dr. Zangerl has been teaching in the MS in Corporate and Organizational Communication program since 2005, including a course in communication measurement and assessment.

Prior to joining Northeastern’s faculty, he was the director of executive and field communication for New England Financial, a subsidiary of MetLife. During a 23-year career at New England Financial, he was responsible for a wide range of communication activities, from webmaster to executive speechwriter to brand manager in support of a nationwide sales force of financial advisors. He has also been active in the Boston Chapter of IABC, serving as the VP for Professional Development between 2005 and 2009.

 Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.