Calendar

Nov
8
Thu
How to ‘Paint with Numbers’ with Randall Bolten @ Grant Thornton
Nov 8 @ 11:00 pm – Nov 9 @ 1:00 am

IABC Boston and Grant Thornton host Randall Bolten, author of Painting with Numbers: Presenting Financials and Other Numbers So People Will Understand You 

Have you ever had to communicate information that includes numbers?  Put together an annual report?  Grapple with the best way to present profit margins, growth rates, productivity, or market share?

Please join IABC Boston for an evening presentation by author Randall Bolten on how to present numbers clearly and effectively so your ideas and presentations resonate with your audience. During this session, you will learn how to:

  • Use visual effects to make your numbers meaningful and comprehensible
  • Use key indicators to add meaning and context to your numbers
  • Maximize the impact of numbers and avoid some deadly pitfalls in a PowerPoint presentation
  • Interact with your audience as a peer

Registration includes light refreshments and a copy of Randall’s book, Painting with Numbers: Presenting Financials and Other Numbers So People Will Understand You (a $39.95 value).

IABC Members: $35
IABC Student Members: $30
Non-members: $40

Register Here!

Questions? Contact Event Director Linda Sanders.

May
9
Thu
Strategic Creative Communications @ Novartis Institutes for BioMedical Research Headquarters
May 9 @ 12:30 pm – 5:15 pm

Leading communication experts, Steve & Cindy Crescenzo, present a half-day workshop that teaches you how to link creative communications with the goals and strategies of your organization.  Strategic communication has never been more important.  New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top — all of these factors are driving a massive shift in how orgnanizations communicate to each and every audience.

At this half-day workshop you’ll learn how to:

  • Develop the right research
  • Build your communication plan
  • Design strong tactics
  • Key in on the best channels to optimize your message
  • Meausre your outcomes
  • Use social media and multi-media tools to energize your communications
  • Build a communication strategy that makes you shine.

Costs: $199 IABC member, $250 non-member

Cost includes lunch, which will be served 12:15 – 1:15 p.m.

Register here: http://sccboston.eventbrite.com/

Feb
5
Wed
The Art of Storytelling: How to Educate and Entertain Your Audience @ Your choice!
Feb 5 @ 6:00 pm – 7:00 pm
The Art of Storytelling: How to Educate and Entertain Your Audience @ Your choice!

The art of storytelling is as old as human history—we have been telling stories since the first words were spoken. We respond to stories because they touch us on an emotional level, and follow a basic logic and structure that helps us learn and understand. Join this panel of experts to hear about the elements of a good story, the role of drama and conflict, and how to inspire your audience, whoever they are.

Panelists
Storytelling expert: Andrew Davis, Brandscaping
Internal expert: Maria Vandengerg, GE
External expert: Julie Hall, Havas Worldwide

Moderator
Manya Chylinski, Alley424 Communications

Platform
Webex, hosted by GE (thanks to member Tracy Zimmerman)
See panel bios and register here!
Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.

 

Oct
18
Wed
Visual Measurement Dashboards — Tell Your Impact Story @ Northeastern University and Online
Oct 18 @ 12:00 pm – 1:00 pm

Join us either live or online!

Wouldn’t you love to be able to share a report each month or quarter that makes it easy to understand what your communications programs are accomplishing? How about using data to tell a story that helps you build a case for more resources?

What we’ll cover:

  • How Visual Dashboards help demonstrate communication impact
  • Three dashboard design principles
  • Designing intuitive visuals

Join Northeastern University’s Carl Zangerl for this special session on creating visual dashboards. The session will be offered live at Northeastern University and via webinar.

Directions for the live session:

The College of Professional Studies building address is 40 Belvidere Street, with the lobby entrance opposite the reflecting pool on the Christian Science Plaza. The Orange Line stop at Mass Ave is two blocks from the building, as is the Green Line E Branch stop at Symphony. Underground parking is available at the Christian Science Plaza Garage.

About the Presenter:

Carl Zangerl is the Faculty Director of Graduate Communication and Human Resources Management Programs at Northeastern University’s College of Professional Studies. He earned his doctorate from the University of Illinois and MPA from New York University. Dr. Zangerl has been teaching in the MS in Corporate and Organizational Communication program since 2005, including a course in communication measurement and assessment.

Prior to joining Northeastern’s faculty, he was the director of executive and field communication for New England Financial, a subsidiary of MetLife. During a 23-year career at New England Financial, he was responsible for a wide range of communication activities, from webmaster to executive speechwriter to brand manager in support of a nationwide sales force of financial advisors. He has also been active in the Boston Chapter of IABC, serving as the VP for Professional Development between 2005 and 2009.

 Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.