Calendar

Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.

Oct
5
Wed
Oktoberfest Mixer @ Jack's Abby Beer Hall
Oct 5 @ 6:00 pm – 8:00 pm
Oktoberfest Mixer @ Jack's Abby Beer Hall | Framingham | Massachusetts | United States

We are happy (hour) pleased to announce our fall Oktoberfest-themed mixer at Jack’s Abby in Framingham, MA. The beer will be cold and delicious, the food might be even better, and the company will be top notch! Don’t worry, you don’t have to wear lederhosen…but it would be amazing if you did.

Everyone receives one drink ticket and there will be heavy appetizers. We will raffle off a Jack’s Abby t-shirt to one lucky guest, so bring your business cards for a chance to win.

Come join us!

 

Not an IABC member yet? Find out about benefits here, or contact IABC Boston’s VP of Membership, Jeremy Salah for more information.

Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.

 

Apr
26
Wed
Spring Networking Mixer & Volunteer Reception @ Meadhall
Apr 26 @ 6:00 pm – 8:00 pm
Spring Networking Mixer & Volunteer Reception @ Meadhall | Cambridge | Massachusetts | United States

Shake off winter at IABC’s Spring Mixer and Volunteer Reception!

Now that spring is here, get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!

This evening we will also celebrate the great work our volunteer leadership team has accomplished for the chapter this past year. We invite you to come learn about getting involved with the chapter – meet our Board of Directors and find out why lending your talents to the chapter not only keeps us going but also furthers your career.

Enjoy complimentary appetizers and a drink. See you at Meadhall!

Not an IABC member yet? Find out more about benefits here, or contact us at BostonIABC@gmail.com.

May
31
Wed
The Competencies & Skills Comms Leaders Need @ Northeastern University Alumni Center
May 31 @ 5:30 pm – 7:00 pm

Join Northeastern University for a night of networking and communications industry conversation.

Dr. Carl Zangerl is the Faculty Director of Graduate Communication and Human Resource Management programs at Northeastern University. In developing a management track for the Organizational and Corporate Communication master’s program, Dr. Zangerl and student Zorana Mihic investigated the skills and competencies required of communication leaders. They will discuss the major research findings, including:

  • Review of major trends in the communication field
  • The attributes and competences in demand for communication leaders
  • Perspectives of current leaders of the communication function
  • Educational implications

You will have the opportunity to speak with Northeastern faculty, industry professionals, and alumni from the Corporate and Organizational Communication program. Food and drinks will be served (alcoholic drinks for purchase).

About The Presenter

Carl Zangerl is an Assistant Teaching Professor and the academic director of the Master of Science in Corporate and Organizational Communication program. He designs and delivers courses on Meeting Management, Communication Assessment, Communication Networks, and Foundations of Organizational Communication. He is the co-author of several articles on meeting facilitation, organizational assessment, and meeting effectiveness. He served as the VP of Professional Development for IABC Boston for three years.

Previously, Dr. Zangerl was a principal of ZHC Partners, a strategic planning and communication firm, and the director of field and executive communications at New England Financial/MetLife. Prior to a 23-year corporate career, he taught at Stanford University and Purdue University, and he was the chief of staff to the dean of the College of Arts and Sciences at New York University.

Jul
19
Wed
ALI Conference: Strategic Internal Communications @ Omni Parker House
Jul 19 – Jul 21 all-day

4th Annual Strategic Internal Communications East Coast

 

IABC Members get $200 off! Email us to receive the promo code.

Sep
12
Tue
IABC Boston Back-to-School/Business Mixer @ Warehouse Bar and Grille
Sep 12 @ 6:00 pm – 8:00 pm
IABC Boston Back-to-School/Business Mixer @ Warehouse Bar and Grille | Boston | Massachusetts | United States

The Kids Are Back to School and That Means Back to Business.

Now that summer is officially over, it’s time to get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!

Enjoy complimentary appetizers and a drink. See you at Warehouse!

Not an IABC member yet? Find out about benefits here or contact us at BostonIABC@gmail.com.

Oct
18
Wed
Visual Measurement Dashboards — Tell Your Impact Story @ Northeastern University and Online
Oct 18 @ 12:00 pm – 1:00 pm

Join us either live or online!

Wouldn’t you love to be able to share a report each month or quarter that makes it easy to understand what your communications programs are accomplishing? How about using data to tell a story that helps you build a case for more resources?

What we’ll cover:

  • How Visual Dashboards help demonstrate communication impact
  • Three dashboard design principles
  • Designing intuitive visuals

Join Northeastern University’s Carl Zangerl for this special session on creating visual dashboards. The session will be offered live at Northeastern University and via webinar.

Directions for the live session:

The College of Professional Studies building address is 40 Belvidere Street, with the lobby entrance opposite the reflecting pool on the Christian Science Plaza. The Orange Line stop at Mass Ave is two blocks from the building, as is the Green Line E Branch stop at Symphony. Underground parking is available at the Christian Science Plaza Garage.

About the Presenter:

Carl Zangerl is the Faculty Director of Graduate Communication and Human Resources Management Programs at Northeastern University’s College of Professional Studies. He earned his doctorate from the University of Illinois and MPA from New York University. Dr. Zangerl has been teaching in the MS in Corporate and Organizational Communication program since 2005, including a course in communication measurement and assessment.

Prior to joining Northeastern’s faculty, he was the director of executive and field communication for New England Financial, a subsidiary of MetLife. During a 23-year career at New England Financial, he was responsible for a wide range of communication activities, from webmaster to executive speechwriter to brand manager in support of a nationwide sales force of financial advisors. He has also been active in the Boston Chapter of IABC, serving as the VP for Professional Development between 2005 and 2009.

 Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Jan
22
Mon
New Year’s Networking Mixer @ Ruth's Chris Steakhouse
Jan 22 @ 6:00 pm – 8:00 pm

Kick Off 2018 with IABC’s Mix and Mingle Event!

Once the holiday madness is over and you’ve settled back into a rhythm, come mix and mingle with fellow communications professionals to get the 2018 year started off right. Take this opportunity to bounce a business challenge off of colleagues, share a new tip you picked up at a recent conference, and expand your network. See familiar faces and meet new ones.

Enjoy complimentary appetizers and a drink. See you at Ruth’s Chris Steakhouse!

Not an IABC member yet? Find out more about benefits here.

Feb
27
Tue
How to Increase Your Influence with Executives @ Bose Corporate Headquarters
Feb 27 @ 6:00 pm – 8:00 pm

How to Increase Your Influence with Executives

Communications people are often “cobblers’ children,” advancing everyone else’s image and cause before their own. Learn how to frame your ideas, position yourself and overcome habits you can’t even see that undermine your effectiveness.

This is a rare opportunity to participate in a live, interactive session that will give you the insights and practical tools to elevate your own ‘executive presence’ to drive more action, get faster buy in and more resources, and take your career to the next level. Come by yourself, bring your whole team, send a mentee for 90 minutes of high value professional development.

We’ll have appetizers and drinks 6:00-6:30pm for socializing before the interactive session begins. And try your luck in our raffle for copies of “All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence,” by Suzanne Bates.

 

Speaker bio:

Image result for margery myersMargery Myers is a principal consultant at Bates Communications, an executive development and consulting firm that helps leaders successfully transition into top executive roles and drive business performance by increasing their influence and inspiring followership. Her clients master executive presence and quickly earn credibility in their roles. Prior to joining Bates in 2010, Margery was SVP of Communications for Dunkin’ Brands, and earlier she was head of communications at Talbots.

Venue:

Bose Corporate Headquarters

100 The Mountain Rd.

Framingham, MA 01701

Parking is unrestricted except where specified. Be sure to check in at the front desk.

Cost:

Members: $20.00

Non-members: $40.00