Calendar

Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.

Sep
30
Fri
FLY Lunch Foxborough @ Davio's Steakhouse
Sep 30 @ 12:00 pm – 1:00 pm
FLY Lunch Foxborough @ Davio's Steakhouse | Foxborough | Massachusetts | United States

What’s A FLY Lunch?

A chance to get out of the office, have lunch and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Lunches are open to both IABC members and non-members. Bring a friend or co-worker, and experience firsthand how our professional networking and idea sharing can benefit you.

Limited to 10 seats. Hosted by IABC member Joyce Elven. RSVP here >>

IABC members host FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar for one near you. Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com.

Oct
5
Wed
Oktoberfest Mixer @ Jack's Abby Beer Hall
Oct 5 @ 6:00 pm – 8:00 pm
Oktoberfest Mixer @ Jack's Abby Beer Hall | Framingham | Massachusetts | United States

We are happy (hour) pleased to announce our fall Oktoberfest-themed mixer at Jack’s Abby in Framingham, MA. The beer will be cold and delicious, the food might be even better, and the company will be top notch! Don’t worry, you don’t have to wear lederhosen…but it would be amazing if you did.

Everyone receives one drink ticket and there will be heavy appetizers. We will raffle off a Jack’s Abby t-shirt to one lucky guest, so bring your business cards for a chance to win.

Come join us!

 

Not an IABC member yet? Find out about benefits here, or contact IABC Boston’s VP of Membership, Jeremy Salah for more information.

Oct
21
Fri
FLY Lunch in Burlington @ Tuscan Kitchen
Oct 21 @ 12:00 pm – 1:00 pm
FLY Lunch in Burlington @ Tuscan Kitchen | Burlington | Massachusetts | United States

Hello Burlington, Bedford, Billerica and Beyond!

IABC Boston member Lauren Libitz is hosting a FLY networking lunch near you and would love to meet you.

What’s a FLY Lunch? A chance to get out of the office, have lunch and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)

Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.

 

Dec
7
Wed
Webinar: Developing Your Online Brand @ Online
Dec 7 @ 12:30 pm – 1:30 pm

Don’t get caught like the cobbler who had no shoes!

As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own.

In this webinar by content marketing and social media professional Norma Gaffin, we’ll be looking at honing in on your personal brand and learning how to use social media to let people know about it. You will learn how to:

  • Tighten up your online image
  • Hone in on your brand message
  • Curate effective content
  • Find your digital audience

About Norma Gaffin

normaNorma is a content marketing and social media professional with more than 15 years’ experience in the digital space. She managed content at Monster.com for 10 years and served as a company spokeswoman on a number of career-related topics. She has also worked on content and social media for Staples and Philips Health Systems. She is currently the Social Media and Content Marketing Manager for Philips Home Monitoring and resides in Waltham, Mass.

Instructions on how to access the webinar will be provided in the confirmation email after you register on Eventbrite. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

Jan
18
Wed
New Year’s Networking Mixer (Waltham) @ Copper House Tavern
Jan 18 @ 6:00 pm – 8:00 pm
New Year's Networking Mixer (Waltham) @ Copper House Tavern | Waltham | Massachusetts | United States

Kick Off 2017 with IABC’s Mix and Mingle Event!

Once the holiday madness is over and you’ve settled back into a rhythm, come mix and mingle with fellow communications professionals to get the 2017 year started off right. Take this opportunity to bounce a business challenge off of colleagues, share a new tip you picked up at a recent conference, and expand your network. See familiar faces and meet new ones.

Enjoy complimentary appetizers and a drink. See you at Copper House Tavern!

Jan
25
Wed
FLY Lunch in Peabody @ Bertucci's
Jan 25 @ 12:00 pm – 1:00 pm
FLY Lunch in Peabody @ Bertucci's | Peabody | Massachusetts | United States

Happy New Year of Networking, North Shore Communicators!

IABC Boston member Tom Curran is hosting the first FLY networking lunch of the New Year and would love to meet you. He has chosen a convenient and delicious lunch spot in Peabody that’s easy to get to from all points North Shore and easy to park.

What’s A FLY Lunch?

A chance to get out of the office, have lunch and meet fellow communicators in your area – Folks Like You (FLY). These informal, small-group lunches allow practitioners to share ideas, gain insight into and find solutions to our common communications challenges.

Limited to 10 seats

FLY lunches are open to both IABC members and non-members. This is a great opportunity to explore IABC or bring along a friend or co-worker who is considering IABC membership and wants to experience firsthand how our professional networking and idea sharing works.

If this FLY lunch is not in your work neighborhood, please stay tuned. IABC members are hosting FLY breakfast or lunch events each month in a variety of areas and neighborhoods. Check the IABC Boston calendar and join us for one near you.

(Want to host a FLY breakfast or lunch in your work neighborhood? It’s as easy as making a reservation! Contact JoyceElven@gmail.com today.)

Jan
26
Thu
WEBINAR: Presenting Like a Pro @ Online
Jan 26 @ 12:00 pm – 1:00 pm
WEBINAR: Presenting Like a Pro @ Online

Get Over Your Fear of Public Speaking

Public speaking is one of the most feared activities in the world–and with good reason: a poorly delivered presentation can be painful for the audience and humiliating for the presenter. But, we all still understand the power of persuasive public speaking, so how do we become good at it?

This webinar will offer battle-tested methods for overcoming fear so that you can be a successful public speaker. It will also cover how to develop and deliver thoughtful, concise, engaging and powerful presentations. With these tips, tools and tactics, any professional can elevate their speaking “game” to the next level.

About The Presenter

Rachel Butts Williams is a speaker, podcast guest, and writer who loves to deconstruct challenges that hold professionals back. From body awareness to vocal quality, slide preparation, and delivery, Rachel removes the fear from professional presentations by breaking each factor into practical and practice-able steps that ensure confidence and excellence. Rachel is a graduate of the University of North Texas and lives with her husband and three dogs on Cedar Creek Lake in East Texas.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

 

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Jeremy Salah for more information.

Feb
8
Wed
Webinar: Drive Insights, Create Business Value @ Online
Feb 8 @ 1:00 pm – 2:00 pm

 

Learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them. After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

 

https://www.iabc.com/wp-content/uploads/2014/11/DaneWiseman_headshot.jpgPresenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology.