Calendar

May
18
Wed
Webinar: Collaboration and Idea Sharing Through an Intelligent Intranet @ Online
May 18 @ 2:00 pm – 3:00 pm

Free webinar for IABC members! Join Interact and Make-A-Wish to learn how the renowned organization revolutionized collaboration and idea sharing among their 1,200 staff members, spread across 62 chapters. Their intelligent intranet has become a critical resource and business tool, navigating communication challenges and bringing employees together.

Presenters

 

Daren Jennings (2)Daren Jennings, VP, Interact, is passionate about equipping people with the tools they need to be successful at work, which he believes impacts a person’s overall well-being. “If you’re engaged at work, you’re more likely to be happy at home” is something he strongly believes. Daren leads the U.S. sales team and directs business development in North America for Interact. He joined Interact in 2014 and brings more than 10 years’ technology experience helping companies like ADP, Bullhorn and Sheetz improve efficiency, collaboration and employee engagement.

 

Josh deBergeJosh deBerge, Director, National Communications & PR, Make-A-Wish® America, manages internal and external communication and serves as national spokesperson for Make-A-Wish. He supervises staff responsible for maintaining intranet operations; coordinating national media opportunities; developing nationwide campaigns; handling crisis communication; and strengthening brand reputation. Prior to joining Make-A-Wish in December 2011, Josh worked for the Federal Emergency Management Agency (FEMA) where he led external affairs and crisis communication for large-scale national disasters. Josh also has a background in television, radio and print media.

Panel Discussion: Internal Comms in Times of Change @ Bose Corporation
May 18 @ 6:00 pm – 8:00 pm
Panel Discussion: Internal Comms in Times of Change @ Bose Corporation | Framingham | Massachusetts | United States
The world of business is changing. Organizations are transforming. What can internal communicators do?

Drawing on a wealth of experience and perspective on internal communications, panelists will provide insights into various ways to approach internal communications during times of change. The discussion will touch on strategy, tactics and measurement—and lessons learned along the way. The audience will have the opportunity to ask the panelists questions.

Join IABC Boston for an engaging and topical presentation at the corporate headquarters of our host, Bose Corporation, in Framingham, Mass., near the intersection of Route 9 and the Massachusetts Turnpike.

IABC Boston will be hosting a networking reception prior to the event.

  • 6:00pm – 6:30pm Reception
  • 6:30pm – 8:00pm Panel discussion followed by Q&A

 

Panelists:

  • Jodi Freedman, ABC and Senior Manager, Internal Communications, Bose Corporation
  • Kristen Garvey, Director of Internal Communications, EMC
  • Chris LaFontaine, Director of Internal Communications, Liberty Mutual Insurance

Moderator:

Jen Shatwell, Co-founder, CEO and Principal Consultant with KTNZ, a communication consulting firm. Prior to this role, Jen served as Managing Director – Global Advisory Services with Melcrum.

Cost:

  • Member – $20 (eventbrite fees apply)
  • Non-Member – $30 (eventbrite fees apply)

Register five members of your team and pay for four — just use promo code 544 to receive your discount. This will discount for both members and non-members at 20% of the total price. You must register at least five people to use the discount code.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston’s VP of Membership, Jeremy Salah, for more information.

Aug
24
Wed
Engaging a Mobile Workforce @ Webinar
Aug 24 @ 2:00 pm – 3:00 pm

From boomers to millennials, an unprecedented four generations now work side-by-side at most U.S. companies. In just four years, more than 72 percent of these workers will be mobile, tethered to their employers by little more than a smartphone. Against this backdrop, it is clear that employee communication strategies must evolve to accommodate and service a diverse and scattered workforce.

This webinar will explore the role of mobile technology in the workplace, the impact of managers and leadership on employee engagement and the effect both of these have on communications. We’ll take a close look at how communicating and new methods of distributing information is needed to cater for the modern employee through case studies and an analysis of recent survey data.

Presenter bio / Kristy Amy, Vice President of Strategy, Convero

For more than 20 years Kristy has leveraged IT and marketing to develop efficient communications programs that deliver measurable results. As Vice President of Strategy, Kristy works with companies to develop ongoing conversations with their customers and employees to increase engagement and retention. Kristy’s experience spans from the Fortune 1,000 to high-growth middle market firms and includes work for brands such as Avery Dennison, Cleveland Clinic, PolyOne and Westfield Insurance.  Through the use of relevant messaging, Kristy and the Convero team implement programs across web, video, mobile, live and print.

Kristy previously was president of OnMark Solutions, an eMessaging Agency that focused on implementing online marketing programs. She also held digital communications positions at Lubrizol, AmericanGreetings.com, AT&T and NCR.

Presenter bio / Jeff Corbin, Founder and CEO, APPrise Mobile

As a public and investor relations consultant for nearly 20 years, Jeff Corbin is pioneering the use of technology in the communications industry as the founder of APPrise Mobile™, a family of app communications solutions that includes theEMPLOYEEapp®, for secure employee communications; theIRapp®, for public companies to push information to their investors; theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor, analyst and other conference and event communications.

Before founding APPrise Mobile, Jeff served as the CEO of KCSA Strategic Communications, where he consulted with hundreds of companies and organizations.  Through this experience, he understands how organizations communicate with their targeted audiences, how these audiences consume information as well as the importance of technology to facilitate the direct connection between a company and its audience.

Sep
26
Mon
Webinar: Six social stats you should track @ Online
Sep 26 @ 2:00 pm – 3:00 pm

This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.

In this session, you will learn:

  • How to identify and determine specific social media objectives that are right for your business.
  • How your objectives influence what you measure.
  • The social media “KPIs” that most brands should be aware of.

Track: Marketing and Brand

Career Level(s): Generalist/specialist

This session is part of the Best of Show webinar series2016 World Conference attendees get a 50% discount.

cam-640x640-300x300Presenter: Cam Steed / Canada, is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.

Nov
2
Wed
Use Storytelling to Powerfully Connect with an Audience @ District Hall
Nov 2 @ 6:00 pm – 8:00 pm

How well are you telling your brand story?

Most companies have great products and great people, but need help making sure their customers and audiences truly connect with the brand. Storytelling can help bridge this gap.

In this session, you’ll learn methods that any professional can use to move past writer’s block and on to deeper engagement with an audience, including tips and tricks from the school of brand journalism, tapping into common themes, and harnessing emotion and authenticity.  You will walk away with:

  • How to find and tell your brand’s story.
  • Ideation strategies to fill content needs and campaign demands.
  • Case studies using cause and social marketing.
  • Imagery and video best practices that apply to any form of storytelling.

Communications practitioners, entrepreneurs and business leaders looking to better translate their vision and expertise to customers, employees, and other stakeholders will find this session invaluable. Watch this highlight video.

Join us for an exciting evening of knowledge sharing and networking. Appetizers, soft drinks, and one drink ticket are included. Cash bar available.

About the Presenter

jolean-olsonJolean Olson is the Director of Development for Scenic Road, an agency that helps brands connect with their audiences. Jolean is an Emmy award-winning media professional with an extensive background in TV development and production. Notable clients include Southwest Airlines, UBS, Walmart, JP Morgan, Sams Club, Merial Pharmaceuticals and Applebys. Her work has appeared on DIY, HDTV and CNBC.

 

Dec
7
Wed
Webinar: Developing Your Online Brand @ Online
Dec 7 @ 12:30 pm – 1:30 pm

Don’t get caught like the cobbler who had no shoes!

As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own.

In this webinar by content marketing and social media professional Norma Gaffin, we’ll be looking at honing in on your personal brand and learning how to use social media to let people know about it. You will learn how to:

  • Tighten up your online image
  • Hone in on your brand message
  • Curate effective content
  • Find your digital audience

About Norma Gaffin

normaNorma is a content marketing and social media professional with more than 15 years’ experience in the digital space. She managed content at Monster.com for 10 years and served as a company spokeswoman on a number of career-related topics. She has also worked on content and social media for Staples and Philips Health Systems. She is currently the Social Media and Content Marketing Manager for Philips Home Monitoring and resides in Waltham, Mass.

Instructions on how to access the webinar will be provided in the confirmation email after you register on Eventbrite. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

Jan
26
Thu
WEBINAR: Presenting Like a Pro @ Online
Jan 26 @ 12:00 pm – 1:00 pm
WEBINAR: Presenting Like a Pro @ Online

Get Over Your Fear of Public Speaking

Public speaking is one of the most feared activities in the world–and with good reason: a poorly delivered presentation can be painful for the audience and humiliating for the presenter. But, we all still understand the power of persuasive public speaking, so how do we become good at it?

This webinar will offer battle-tested methods for overcoming fear so that you can be a successful public speaker. It will also cover how to develop and deliver thoughtful, concise, engaging and powerful presentations. With these tips, tools and tactics, any professional can elevate their speaking “game” to the next level.

About The Presenter

Rachel Butts Williams is a speaker, podcast guest, and writer who loves to deconstruct challenges that hold professionals back. From body awareness to vocal quality, slide preparation, and delivery, Rachel removes the fear from professional presentations by breaking each factor into practical and practice-able steps that ensure confidence and excellence. Rachel is a graduate of the University of North Texas and lives with her husband and three dogs on Cedar Creek Lake in East Texas.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

 

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Jeremy Salah for more information.

Feb
8
Wed
Webinar: Drive Insights, Create Business Value @ Online
Feb 8 @ 1:00 pm – 2:00 pm

 

Learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them. After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

 

https://www.iabc.com/wp-content/uploads/2014/11/DaneWiseman_headshot.jpgPresenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology.

Feb
15
Wed
WEBINAR: Build Your Leadership and Negotiation Skills @ Online
Feb 15 @ 12:00 pm – 1:00 pm
WEBINAR: Build Your Leadership and Negotiation Skills @ Online

The Increasing Importance of Leadership and Negotiation Skills

Don’t let negotiation be a dirty word. Join us for a webinar with Dr. Joshua Weiss as he shares how to be adept at leadership and negotiation at every level. Learn how to improve your “soft skills” (the relational aspects of your job) and how to secure leadership buy-in for marketing/communication activities.

About The Presenter

Dr. Joshua Weiss is the Program Director of Bay Path University’s masters program in Leadership and Negotiation and a Senior Fellow at the Harvard Negotiation Project. He is also the founder of Negotiation Works, Inc., consulting for a number of fortune 500 companies, the United Nations, and the U.S. government.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 

 

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Jeremy Salah for more information.

Mar
22
Wed
WEBINAR: Breaking Through Employee Communications Clutter and Overload @ Online
Mar 22 @ 12:00 pm – 1:00 pm

Employees complain about information overload and important organizational messages do not reach them. Sound familiar? If so, this webinar is for you.

In this session with Janet Swaysland, we will dig into:

  • Why employees are more overwhelmed than ever
  • Ways to reduce the noise and increase the impact of internal communication
  • Rethinking the internal communications role and value in the organization

 

About The Presenter

Image result for janet swayslandJanet Swaysland leads Bluefire Partners, a boutique employee communications and engagement firm. She has served in marketing and workplace communications leadership positions at Monster and at Iron Mountain and has extensive consulting experience, most recently as EVP in Weber Shandwick’s global employee engagement and change management practice. Earlier, Janet held senior leadership roles at marketing services agencies Mullen and Brodeur Partners.