Shake off winter at IABC’s Spring Mixer and Volunteer Reception!
Now that spring is here, get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!
This evening we will also celebrate the great work our volunteer leadership team has accomplished for the chapter this past year. We invite you to come learn about getting involved with the chapter – meet our Board of Directors and find out why lending your talents to the chapter not only keeps us going but also furthers your career.
Enjoy complimentary appetizers and a drink. See you at Meadhall!
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. By attending this webinar, you will learn how to:
- Be proactive! Build out positive properties early on.
- Utilize SEO experts to ensure these properties rank well.
- Plan for a crisis, even if you NEVER think one might hit.
- Rebuild post-crisis with reputation management tactics.
- Integrate efforts for PR + SEO for maximum brand success.
Presenter/Darius Fisher, is the CEO & Co-Founder of Status Labs, the premier digital reputation management, digital marketing, and crisis public relations firm. Fisher helped grow the company to 40 employees, built relationships with many of the top public relations agencies, and won new business from Fortune 500 companies, executives, and political campaigns. He also spearheaded Status Labs’ international growth, building our business in Latin America, Europe, and the Gulf Region.
Branding an individual is not terribly different from branding a company!
Using the same tenets and tactics applied to branding global clients, this workshop is designed for job-seekers, career-changers, and perpetual self-improvers seeking guidance on how to refine the narrative s/he projects to the world.
This 90-minute workshop is highly interactive, educative, and fun. After attending you will know how to define and differentiate yourself by developing:
+ A unique value proposition
+ Key messages
+ Personal elevator speech
+ The perfect tweet
+ Your unique hashtag
Enjoy complimentary apps and drinks!
About The Presenter
Rob Levinson is the founder of Leverage Advisors, a brand consultancy based in Boston. His expertise is in helping brands – from financial services to consumer products – become their best self by using a methodology refined over 25 years that involves research, developing brand architecture, and building a strategic brand position. The former “Marketing Strategies” columnist for The Wall Street Journal, Rob is a guest lecturer at the Questrom School of Business at Boston University and a Member of the Global Advisory Council at World Brand Congress.
Kendall Square T stop on the Red line is a five minute walk. Parking is available at 1 Broadway ($10 after 5 p.m.)
Join Northeastern University for a night of networking and communications industry conversation.
Dr. Carl Zangerl is the Faculty Director of Graduate Communication and Human Resource Management programs at Northeastern University. In developing a management track for the Organizational and Corporate Communication master’s program, Dr. Zangerl and student Zorana Mihic investigated the skills and competencies required of communication leaders. They will discuss the major research findings, including:
- Review of major trends in the communication field
- The attributes and competences in demand for communication leaders
- Perspectives of current leaders of the communication function
- Educational implications
You will have the opportunity to speak with Northeastern faculty, industry professionals, and alumni from the Corporate and Organizational Communication program. Food and drinks will be served (alcoholic drinks for purchase).
About The Presenter
Carl Zangerl is an Assistant Teaching Professor and the academic director of the Master of Science in Corporate and Organizational Communication program. He designs and delivers courses on Meeting Management, Communication Assessment, Communication Networks, and Foundations of Organizational Communication. He is the co-author of several articles on meeting facilitation, organizational assessment, and meeting effectiveness. He served as the VP of Professional Development for IABC Boston for three years.
Previously, Dr. Zangerl was a principal of ZHC Partners, a strategic planning and communication firm, and the director of field and executive communications at New England Financial/MetLife. Prior to a 23-year corporate career, he taught at Stanford University and Purdue University, and he was the chief of staff to the dean of the College of Arts and Sciences at New York University.
The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000 to 1,200 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.
Following through on this year’s theme, a focus on innovation will be carried throughout the program, building on the best of what we’ve learned about outstanding communication, and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:
- Learn how to drive innovation and reinvent your communication practice.
- Access ideas about new tools and techniques that will foster your ability to innovate.
- Experience truly inspirational keynotes who can expand your ideas about the future of the profession.