Webinar: Saving Lives @ Webinar
Oct 21 @ 7:00 pm – 8:00 pm

A different approach to safety communication

This session will outline Contact Energy’s innovative, world-class and award-winning approach to employee safety communication. It will explain how the three-year program achieved a 31 percent improvement in organizational safety performance in year one and a 55 percent improvement in year three, while boosting employee engagement with safety across the company’s office operations, power stations and contact centers.

In this session, you will learn:

  • The role engaging safety communication campaigns can play in saving employees’ lives, improving organizational safety culture and achieving strategic organizational goals.
  • How to utilize a well-known spokesperson to engage employees’ hearts and minds on safety.
  • How to communicate with employees in a diverse and complex work environment.


Presenter: Shaun Jones

Shaun is currently responsible for internal communication, media management and public relations at Contact Energy, one of New Zealand’s largest publicly listed companies. Contact has around 1,050 employees across 23 sites and 560,000 customers. Jones has 15 years’ experience in communication and marketing across a range of corporate roles based in New Zealand and London. He’s passionate about the role effective communication can play in driving cultural change within an organization and building trust.


Purchase sessions individually at US$125 members/US$175 non-members or get all five at a 25% discount! 2015 World Conference attendees get a 50% discount.


This session is part of the Best of Show webinar series

“So What?” Webinar with Larry Stone @ Webinar
Oct 27 @ 12:00 pm – 1:00 pm

larry stoneVeteran business communicator and writing coach, Larry Stone, presents an hour-long edition of his writing course, “So What?” Using practical advice and funny anecdotes, Stone helps you stand out in a world that’s over-saturated with media and messages.

“When you communicate with clarity and purpose, you speak with authority — and your organization stands apart. With more than 30 years of experience as a journalist and business communicator for companies such as GE, Lockheed Martin, and BAE Systems, I can help you cut through the clutter and really engage your audience, whether your platform is marketing collateral, earned media, advertising, or the company newsletter.” Read more about Larry here.

Webinar: Cutting through the Content Clutter @ Online
Nov 4 @ 7:00 pm – 8:00 pm


Create communications that people will pay attention to . . . and act on!

Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition in a content-saturated world . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate. In this practical, brand-new session, leading communication expert Steve Crescenzo will draw from dozens of real-life examples to show you:

  • How to use the “Four Cs” method to create content that is Concise, Conversational, Compelling and Creative
  • How to take those tired, old stories and flip them upside down — so that people pay attention to them
  • How to do less and do it better!
  • How to start using the many new tools available to communicators — including social and multimedia channels
  • How to find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • How to start using all of your channels together to reach, engage, motivate, and inform your various audiences
  • The growing importance of great visuals, and how to use them in your communication vehicles
  • How to start using your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different and see if it works.”


Presenter: Steve Crescenzo

Through his work as a consultant, writer, speaker and seminar leader, Steve Crescenzo has helped thousands of communicators improve their communication vehicles. Recognized as one of the nation’s leading experts in corporate communications, Crescenzo is the leader of three popular workshops: Strategic Creative Communications, The Master Class of Employee Communication, and Writing Across All Media.

Steve has worked with numerous communicators around the world, including those at BP, Nokia, Boeing, Target, Mayo Clinic, The European Investment Bank, General Motors, The European Training Foundation, Wells Fargo, Chevron Corporation, Conoco-Phillips, Lockheed Martin, and many more.


Each session can be purchased individually at US$125 members/ US$175 non-members or all five at a 25% discount. 2015 World Conference attendees get a 50% discount.



This session is part of the Best of Show webinar series

Webinar: Gamification 101 @ Online
Dec 1 @ 12:00 pm – 1:00 pm


Employee engagement is a hot button issue in today’s global economy. A recent study by Deloitte showed that while 87% of the 3,300 participating world leaders said that lack of engagement is their top issue, only 60% said they have an adequate program to measure and improve engagement, and only 7% rate themselves as excellent at measuring, driving, and improving engagement.


In this webinar, internal communications expert, Allan Steinmetz of Inward Strategic Consulting, will discuss a hot trend in employee engagement, gamification. This technique has been used with great success across a number of industries to engage employees and teach desired behaviors in a fun and social way.

ALI Conference: Strategic Employee Engagement & Internal Brand Activation @ TBD
Dec 7 – Dec 9 all-day
Webinar: How to Get Real Media Results @ Webinar
Dec 8 @ 12:00 pm – 1:00 pm

Ed Zitron—who has scored over a thousand media placements, including the front page of The New York Times, The Economist and The Today Show—will teach you how to pitch your story to the media and the public. He’ll share tips for pitching stories so that your audience will actually care, using the language that they use—without losing what’s important about your product.

Free for IABC Members. $100 for non-members. Register Here >>

Presenter / Ed Zitron is the founder of EZPR, a PR and media relations company based in San Francisco. He is also the author of This Is How You Pitch: How To Kick Ass In Your First Years of PR, an Amazon bestseller in the PR category. He has worked with companies large and small, including Sony, Target and The Nature Publishing Group, as well as smaller startups and tech figureheads. He grew up in London and covered the technology and video games industry as a reporter for seven years.

EZPR is a startup, technology and business media relations and branding agency with additional presence in New York, Boston and Portland, Oregon.

Webinar: What the Media REALLY Want from You
Dec 16 @ 12:00 pm – 1:00 pm

In an era of hyper-connectivity, social media and citizen journalists, what’s changed about the “relations” of media relations? In this session, you’ll hear directly from Tier 1 journalists and learn:

• The qualities of a great PR representative from the perspective of the media.
• The key elements of a strong media/PR representative relationship.
• Media/PR relationships are a two-way street.

Register for the free webinar here >>

Presenter / Erin Dick is the Vice President of Communications for the Enterprise Growth Solutions Division of AECOM, based in Los Angeles, California. She has more than 20 years of communication experience with an emphasis on external communication, media relations, crisis communication and strategic planning. She served 10 years on active duty as a public affairs officer in the United States Air Force and is currently an active reservist.

How Enterprises Are Solving Their Email Challenges: Case Studies from Concur, RBC and others @ Webinar
Feb 9 @ 12:00 pm – 1:00 pm

Eric Shealy is the founder and President of Newsweaver, Inc., a software company focused on helping internal communicators to impact their organizations by radically improving the way they communicate across their businesses.  Eric has over 25 years experience working with private and public technology businesses as an entrepreneur, executive, board member, venture capitalist and investment banker. He believes there aren’t many things more rewarding than helping talented, energetic people build successful businesses.

In this webinar, Eric takes us through Newsweaver client case studies on how these businesses are solving their most common email challenges–mostly email overload!


Webinar: How to Engage Customers @ Online
Apr 26 @ 2:00 pm – 3:00 pm

In a world of online, impersonal communication, it’s rare indeed for customers of a utility company to want to spend their personal time getting involved in a strategic planning process for more than a year. Participants in this webinar will hear how one utility company effectively engaged a whole community in their five-year planning.

This webinar will cover:

  • Effective engagement techniques
  • Using customers as subject matter experts
  • Building loyalty and trust with customers
  • How social media can support meaningful engagement with customers
  • Framing an effective call to action


FREE for IABC Members! Register here >>

$100 for non-members. Please register here >>

Suzanne-Pic_croppedPresenter / Suzanne Hartman, ABC, APR, is a 30-year communication professional working the past 10 years in the electric utility industry as a corporate communication strategist. Previously she worked for global public relations agencies, including 10 years as president/CEO of her own firm. She provides strategic counsel on reputation management, crisis communication, corporate positioning and government/media. She is a recipient of Gold Quill and Silver Anvil Awards.

Webinar: Collaboration and Idea Sharing Through an Intelligent Intranet @ Online
May 18 @ 2:00 pm – 3:00 pm

Free webinar for IABC members! Join Interact and Make-A-Wish to learn how the renowned organization revolutionized collaboration and idea sharing among their 1,200 staff members, spread across 62 chapters. Their intelligent intranet has become a critical resource and business tool, navigating communication challenges and bringing employees together.



Daren Jennings (2)Daren Jennings, VP, Interact, is passionate about equipping people with the tools they need to be successful at work, which he believes impacts a person’s overall well-being. “If you’re engaged at work, you’re more likely to be happy at home” is something he strongly believes. Daren leads the U.S. sales team and directs business development in North America for Interact. He joined Interact in 2014 and brings more than 10 years’ technology experience helping companies like ADP, Bullhorn and Sheetz improve efficiency, collaboration and employee engagement.


Josh deBergeJosh deBerge, Director, National Communications & PR, Make-A-Wish® America, manages internal and external communication and serves as national spokesperson for Make-A-Wish. He supervises staff responsible for maintaining intranet operations; coordinating national media opportunities; developing nationwide campaigns; handling crisis communication; and strengthening brand reputation. Prior to joining Make-A-Wish in December 2011, Josh worked for the Federal Emergency Management Agency (FEMA) where he led external affairs and crisis communication for large-scale national disasters. Josh also has a background in television, radio and print media.