Calendar

Mar
22
Wed
WEBINAR: Breaking Through Employee Communications Clutter and Overload @ Online
Mar 22 @ 12:00 pm – 1:00 pm

Employees complain about information overload and important organizational messages do not reach them. Sound familiar? If so, this webinar is for you.

In this session with Janet Swaysland, we will dig into:

  • Why employees are more overwhelmed than ever
  • Ways to reduce the noise and increase the impact of internal communication
  • Rethinking the internal communications role and value in the organization

 

About The Presenter

Image result for janet swayslandJanet Swaysland leads Bluefire Partners, a boutique employee communications and engagement firm. She has served in marketing and workplace communications leadership positions at Monster and at Iron Mountain and has extensive consulting experience, most recently as EVP in Weber Shandwick’s global employee engagement and change management practice. Earlier, Janet held senior leadership roles at marketing services agencies Mullen and Brodeur Partners.

Apr
4
Tue
Webinar: Traps and Tricks of Confident Leadership @ Online
Apr 4 @ 11:00 am – 12:00 pm

Confident Leadership is like walking a tightrope: too little, and you have no credibility; too much, and you are seen as a bully. Striking the right balance is a critical – and often elusive – skill.  This highly engaging and informative session provides participants with a deep understanding of what makes a Confident Leader as well as specific tools to get there.

Presenter/Anna Conrad, JD, is founder of Impact Leadership Solutions, a Denver based leadership development and consulting firm founded in 2007. She has coached and trained thousands of people around the globe. Her leadership programs and executive coaching consistently garner the highest ratings from her clients, including Western Union, Crocs, CBRE, Comcast, Level 3, DigitalGlobe, CoBank, and dozens more. Conrad has been a sought after expert on over 300 radio shows throughout the U.S., and she has been featured in major publications, including Fast Company, Inc., Chicago Tribune, and Business Journals in every US major city. She is the author of the best selling book (R)evolution: One Man’s Leadership Journey.

Apr
26
Wed
Spring Networking Mixer & Volunteer Reception @ Meadhall
Apr 26 @ 6:00 pm – 8:00 pm
Spring Networking Mixer & Volunteer Reception @ Meadhall | Cambridge | Massachusetts | United States

Shake off winter at IABC’s Spring Mixer and Volunteer Reception!

Now that spring is here, get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips and tricks of the trade with colleagues. See familiar faces and meet new ones, too!

This evening we will also celebrate the great work our volunteer leadership team has accomplished for the chapter this past year. We invite you to come learn about getting involved with the chapter – meet our Board of Directors and find out why lending your talents to the chapter not only keeps us going but also furthers your career.

Enjoy complimentary appetizers and a drink. See you at Meadhall!

Not an IABC member yet? Find out more about benefits here, or contact us at BostonIABC@gmail.com.

May
2
Tue
Webinar: Crisis plans that reposition a brand for success @ Online
May 2 @ 12:00 pm – 1:00 pm

Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. By attending this webinar, you will learn how to:

  • Be proactive! Build out positive properties early on.
  • Utilize SEO experts to ensure these properties rank well.
  • Plan for a crisis, even if you NEVER think one might hit.
  • Rebuild post-crisis with reputation management tactics.
  • Integrate efforts for PR + SEO for maximum brand success.

 

Presenter/Darius Fisher, is the CEO & Co-Founder of Status Labs, the premier digital reputation management, digital marketing, and crisis public relations firm. Fisher helped grow the company to 40 employees, built relationships with many of the top public relations agencies, and won new business from Fortune 500 companies, executives, and political campaigns. He also spearheaded Status Labs’ international growth, building our business in Latin America, Europe, and the Gulf Region.

Jun
11
Sun
IABC World Conference 2017 @ Washington Hilton
Jun 11 – Jun 14 all-day

The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of its type, the event typically draws 1,000  to 1,200 attendees from around the world. Speakers are selected through a peer-reviewed process, with evaluations conducted by top experts in the field. Selections are based on alignment to the IABC Global Standard, and the degree to which the sessions will inform, engage and deliver on the conference theme.

Following through on this year’s theme, a focus on innovation will be carried throughout the program, building on the best of what we’ve learned about outstanding communication, and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:

  • Learn how to drive innovation and reinvent your communication practice.
  • Access ideas about new tools and techniques that will foster your ability to innovate.
  • Experience truly inspirational keynotes who can expand your ideas about the future of the profession.

LEARN MORE AND REGISTER

Jul
12
Wed
Webinar: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ Online
Jul 12 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Jul
19
Wed
ALI Conference: Strategic Internal Communications @ Omni Parker House
Jul 19 – Jul 21 all-day

4th Annual Strategic Internal Communications East Coast

 

IABC Members get $200 off! Email us to receive the promo code.

Aug
15
Tue
WEBINAR: Managing Conflict: Creating the Best Outcomes from Tough Situations @ online
Aug 15 @ 1:00 pm – 2:00 pm

Creative, engaging work environments bring people together to generate ideas. Those interactions can produce disagreement, which can result in conflict. As a leader in your organization, you need to know how to manage conflicts, whether they involve you personally, or you are asked to mediate others. How can you handle yourself in the most professional manner when faced with a colleague who is hurt, disappointed, frustrated, angry or even hostile?

We’ll address one-to-one interactions and what can be done to improve how you manage conflict at work. We’ll cover ways you can manage your own behavior to minimize difficult situations, and ways you can help others resolve disputes.

Key Takeaways:

  • Increase confidence for communicating constructive messages.
  • Understand how to manage your own energy to minimize challenging conversations for yourself.
  • Learn basic mediation techniques that will help you resolve conflicts between others.
  • Effectively communicate during hostile or emotional conversations.

Presenter Jay Sullivan helps professionals have greater impact by teaching them to focus on the needs of their audiences, in both groups or in one-on-one coaching arrangements. He works closely with the learning and development professionals at many global organizations to customize communication skills solutions for their teams. Prior to joining Exec I Comm, Sullivan spent nine years as a practicing attorney. He is also the author of Simply Said: Communicating Better at Work and Beyond.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Sep
15
Fri
September Virtual Help Desk @ online
Sep 15 @ 12:00 pm – 1:00 pm
September Virtual Help Desk @ online

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

The September Virtual Help Desk staffers include:

  • Cindy Hutter – expertise in communication planning and strategy
  • Elise Mesedahl – expertise in internal communications

 

After RSVP’ing on Eventbrite, you will receive information prior to the event about how to access the virtual help desk. 

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Sep
28
Thu
WEBINAR: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ online
Sep 28 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.