Calendar

Jul
12
Wed
Webinar: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ Online
Jul 12 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Aug
15
Tue
WEBINAR: Managing Conflict: Creating the Best Outcomes from Tough Situations @ online
Aug 15 @ 1:00 pm – 2:00 pm

Creative, engaging work environments bring people together to generate ideas. Those interactions can produce disagreement, which can result in conflict. As a leader in your organization, you need to know how to manage conflicts, whether they involve you personally, or you are asked to mediate others. How can you handle yourself in the most professional manner when faced with a colleague who is hurt, disappointed, frustrated, angry or even hostile?

We’ll address one-to-one interactions and what can be done to improve how you manage conflict at work. We’ll cover ways you can manage your own behavior to minimize difficult situations, and ways you can help others resolve disputes.

Key Takeaways:

  • Increase confidence for communicating constructive messages.
  • Understand how to manage your own energy to minimize challenging conversations for yourself.
  • Learn basic mediation techniques that will help you resolve conflicts between others.
  • Effectively communicate during hostile or emotional conversations.

Presenter Jay Sullivan helps professionals have greater impact by teaching them to focus on the needs of their audiences, in both groups or in one-on-one coaching arrangements. He works closely with the learning and development professionals at many global organizations to customize communication skills solutions for their teams. Prior to joining Exec I Comm, Sullivan spent nine years as a practicing attorney. He is also the author of Simply Said: Communicating Better at Work and Beyond.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Sep
15
Fri
September Virtual Help Desk @ online
Sep 15 @ 12:00 pm – 1:00 pm
September Virtual Help Desk @ online

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

The September Virtual Help Desk staffers include:

  • Cindy Hutter – expertise in communication planning and strategy
  • Elise Mesedahl – expertise in internal communications

 

After RSVP’ing on Eventbrite, you will receive information prior to the event about how to access the virtual help desk. 

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Sep
28
Thu
WEBINAR: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ online
Sep 28 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Oct
18
Wed
Visual Measurement Dashboards — Tell Your Impact Story @ Northeastern University and Online
Oct 18 @ 12:00 pm – 1:00 pm

Join us either live or online!

Wouldn’t you love to be able to share a report each month or quarter that makes it easy to understand what your communications programs are accomplishing? How about using data to tell a story that helps you build a case for more resources?

What we’ll cover:

  • How Visual Dashboards help demonstrate communication impact
  • Three dashboard design principles
  • Designing intuitive visuals

Join Northeastern University’s Carl Zangerl for this special session on creating visual dashboards. The session will be offered live at Northeastern University and via webinar.

Directions for the live session:

The College of Professional Studies building address is 40 Belvidere Street, with the lobby entrance opposite the reflecting pool on the Christian Science Plaza. The Orange Line stop at Mass Ave is two blocks from the building, as is the Green Line E Branch stop at Symphony. Underground parking is available at the Christian Science Plaza Garage.

About the Presenter:

Carl Zangerl is the Faculty Director of Graduate Communication and Human Resources Management Programs at Northeastern University’s College of Professional Studies. He earned his doctorate from the University of Illinois and MPA from New York University. Dr. Zangerl has been teaching in the MS in Corporate and Organizational Communication program since 2005, including a course in communication measurement and assessment.

Prior to joining Northeastern’s faculty, he was the director of executive and field communication for New England Financial, a subsidiary of MetLife. During a 23-year career at New England Financial, he was responsible for a wide range of communication activities, from webmaster to executive speechwriter to brand manager in support of a nationwide sales force of financial advisors. He has also been active in the Boston Chapter of IABC, serving as the VP for Professional Development between 2005 and 2009.

 Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Oct
20
Fri
October IABC Virtual Help Desk @ Online
Oct 20 @ 12:00 pm – 1:00 pm

October Virtual Help Desk

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

The October Virtual Help Desk staffers include:

  • Cindy Hutter – expertise in communication planning and strategy
  • Elise Mesedahl – expertise in internal communications

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Nov
2
Thu
WEBINAR: How an Employee App Fits Best with Your Intranet
Nov 2 @ 12:00 pm – 1:00 pm

Intranet, SharePoint, Workplace by Facebook, Slack, or Office 365? The opportunities and challenges of the digital workplace have given internal communicators a wide range of choices for their intranet and workplace strategy. Join this webinar and learn how an employee app fits into the mix.

The following topics will be addressed:

-What are the challenges of the new, digital workplace?
-Which strategy fits best with your company and your target audience?
-Employee app meets SharePoint: What possibilities are there from a technical perspective?

Presenter: Frank Wolf
Frank Wolf is the co-founder of Staffbase, a leading employee app platform with a global customer base. He is an intranet and communication expert and author of the book Social Intranet, and has more than a decade of experience working with enterprise software from leading positions with Accenture and T-Mobile.
Nov
15
Wed
WEBINAR: Get Your Career in Gear
Nov 15 @ 12:00 pm – 1:00 pm
Nov
17
Fri
November IABC Virtual Help Desk
Nov 17 @ 12:00 pm – 1:00 pm
Nov
30
Thu
WEBINAR: Why Successful Companies Use Video @ Online
Nov 30 @ 2:00 pm – 3:00 pm

Understanding how to introduce video technology to your company is pivotal in creating a culture of learning at your organization. Learn how successful companies have introduced the benefits of streaming to build transparency and heighten employee engagement at their organization.

According to Fast Company, “Not having a video strategy for 2017 is like not having a digital strategy in 2000.” Convincing management to invest in the technology may be easier than you think, once they’re aware of the benefits of a platform that meets their business needs and long-term company goals.

In this session, you will learn:

•How companies have introduced video technology to their organization that’s proven to increase transparency in the workplace.
•The variety of video functionalities available, from live streaming to video on-demand capabilities.
•How to utilize interactivity tools, such as polls, surveys and audience Q&A to drive inclusiveness and boost engagement levels.

*Please note that by signing up for a solution provider webinar, you are allowing us to share your registration information with the webinar host.