Calendar

Sep
28
Thu
WEBINAR: Saving Lives or Saving Face: Exposing the true cost of “playing it safe” @ online
Sep 28 @ 12:00 pm – 1:00 pm

As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference to male genitalia. Unfortunately, their scramble to save face may have put a stop to one of the most successful public campaigns in years, showing more concern for their image than results. And they’re not alone: marketers often shy away from controversial creative to protect their reputation. But what if this campaign decried smoking or drunk driving: would saving face still outweigh saving lives? For cause-based marketers especially, the stakes are high, as these decisions could end up hurting the very populations they’re trying to help. It’s time we understand the true cost of “playing it safe” and ask ourselves: is it worth it?

Presenter/David Lazarenko,  with nearly 20 years of marketing experience, has led successful sales and corporate responsibility campaigns for some of North America’s largest organizations. As president at Think Shift, he has challenged clients to push the envelope to further their cause, and experienced firsthand the frustration of seeing agencies choose reputation over results.

Not an IABC member yet? Find out more about benefits here, or contact IABC Boston‘s VP of Membership, Lindsay Wilson for more information.

Oct
20
Fri
October IABC Virtual Help Desk @ Online
Oct 20 @ 12:00 pm – 1:00 pm

October Virtual Help Desk

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

The October Virtual Help Desk staffers include:

  • Cindy Hutter – expertise in communication planning and strategy
  • Elise Mesedahl – expertise in internal communications

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Nov
2
Thu
WEBINAR: How an Employee App Fits Best with Your Intranet
Nov 2 @ 12:00 pm – 1:00 pm

Intranet, SharePoint, Workplace by Facebook, Slack, or Office 365? The opportunities and challenges of the digital workplace have given internal communicators a wide range of choices for their intranet and workplace strategy. Join this webinar and learn how an employee app fits into the mix.

The following topics will be addressed:

-What are the challenges of the new, digital workplace?
-Which strategy fits best with your company and your target audience?
-Employee app meets SharePoint: What possibilities are there from a technical perspective?

Presenter: Frank Wolf
Frank Wolf is the co-founder of Staffbase, a leading employee app platform with a global customer base. He is an intranet and communication expert and author of the book Social Intranet, and has more than a decade of experience working with enterprise software from leading positions with Accenture and T-Mobile.
Nov
15
Wed
WEBINAR: Get Your Career in Gear
Nov 15 @ 12:00 pm – 1:00 pm
Nov
17
Fri
November IABC Virtual Help Desk
Nov 17 @ 12:00 pm – 1:00 pm
Nov
30
Thu
WEBINAR: Why Successful Companies Use Video @ Online
Nov 30 @ 2:00 pm – 3:00 pm

Understanding how to introduce video technology to your company is pivotal in creating a culture of learning at your organization. Learn how successful companies have introduced the benefits of streaming to build transparency and heighten employee engagement at their organization.

According to Fast Company, “Not having a video strategy for 2017 is like not having a digital strategy in 2000.” Convincing management to invest in the technology may be easier than you think, once they’re aware of the benefits of a platform that meets their business needs and long-term company goals.

In this session, you will learn:

•How companies have introduced video technology to their organization that’s proven to increase transparency in the workplace.
•The variety of video functionalities available, from live streaming to video on-demand capabilities.
•How to utilize interactivity tools, such as polls, surveys and audience Q&A to drive inclusiveness and boost engagement levels.

*Please note that by signing up for a solution provider webinar, you are allowing us to share your registration information with the webinar host.

Dec
14
Thu
WEBINAR: Crisis Planning for the Digital Age
Dec 14 @ 12:00 pm – 1:00 pm
Dec
15
Fri
December IABC Virtual Help Desk
Dec 15 @ 12:00 pm – 1:00 pm
Jan
19
Fri
January Virtual Help Desk @ online
Jan 19 @ 12:00 pm – 1:00 pm

January Virtual Help Desk

Do you need some advice about a current project? Are you looking for peer recommendations for tools, vendors or tactics? The IABC Boston Chapter Virtual Help Desk is a monthly opportunity to tap the power of your IABC peers. Join the call any time during the hour and get the support you need.

After RSVP’ing on Eventbrite, you will receive information about how to access the virtual help desk.

Not an IABC member yet? Find out more about benefits here, or email bostoniabc@gmail.com for more information.

Jan
30
Tue
Free to Members Webinar: Crafting and Telling the Story of Your Strategy @ online
Jan 30 @ 4:00 pm – 5:00 pm

Crafting and Telling the Story of Your Strategy  

Presented by Shawn Callahan

It’s the dirty little secret of the business world: Between 80 and 95 percent of employees don’t know or understand the strategy. And it occurs regardless of how good the strategy is.

Using industry case studies, this presentation will highlight:

  • Why communicating strategy fails.
  • How strategy can be converted into a co-designed story that can be told and retold, so everyone has clarity on what the organization is trying to achieve.
  • Identifying and tackling anti-stories that prevent progress.

In this webinar, you will learn:

  • How to craft a strategy story that is owned by your most important influencers.
  • What a business story looks and sounds like and how to spot good ones.
  • Three big mistakes novices make when starting out with story techniques.

Presenter/Shawn Callahan, is the author of Putting Stories to Work and the founder at Anecdote, the world’s largest business storytelling company. Shawn started his career in tech with companies such as Oracle and IBM but realized that, at the end of the day, it was the human factors that determined the success of any enterprise. In 2004 he founded Anecdote, a firm that helps leaders and sellers find and tell great oral stories. He works with Global 1,000 companies and a global network of partners. Shawn’s book, Putting Stories to Work, won a gold medal in the 2017 Axiom business book awards in the category of Networking (social networking, communication skills).