3 Ways to Inspire Others by Finding the Story in Your Data

Data helps organizations gain valuable insights into customers, employees, products and markets, but there is a limit to what databases and charts can do on their own. Opportunities or answers to organizational problems don’t just organically spring from algorithms—they need communicators to translate the information into compelling stories. It is the stories built from data…
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Managing Career Transitions

Thinking about a career change? Or perhaps that decision has been made for you? It’s a robust labor market, but your next career move may not be immediately apparent when you want it or need it. Career transitions can take months. How can you make the most of this time? Based on my recent experience,…
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3 Social Media Trends that Will Define Marketing Strategy in 2020

Social media move fast, and the proven digital marketing strategies that were popular just a few years ago (from Instagram stories to Facebook ads) are now being disrupted by new platforms, emerging trends, and evolving user behaviors. By taking a deep dive into the online conversation and engagement trends that shaped social media and digital…
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How to Use AI in Digital Marketing

Artificial intelligence (AI) is already a huge player in host of industries. In the past few decades, it has transformed from the subject of science fiction into a real phenomenon that affects our daily lives. AI’s purpose is to make the lives of human beings easier, by performing tasks efficiently at speeds that would be…
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3 Ways Big Data Is Changing Communication

The sheer volume of data available from ever-expanding digital communication platforms and channels can help provide valuable insights into your stakeholders. But how can you deploy “big data” in your communication arsenal? Eva Pedrol Medialdea, director of the corporate communications and crisis areas for LLYC (LLORENTE & CUENCA) in Barcelona, explains that big data is…
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5 technology trends that are changing business communication

There is no doubt that advancements in technology are going to have a big impact on how businesses will communicate in the future, whether internally, with customers, or with other businesses. Tried-and-tested methods will soon have to work alongside new technology that is already revolutionizing business communication. In this article, we’ve enlisted the help of…
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How to Write Emails Your Employees Will Actually Read [On-Demand Webinar]

Recorded on 1 May 2019 While email remains an essential tool for business communication, email overload and employee engagement present real challenges. It is no surprise so many go unopened or unread. Being an effective communicator means knowing how to craft a corporate email that not only reaches the intended audience but is also read and…
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What healthy workplaces can teach us about politics

In recent years, politics have typically been contentious and divisive on both a party and a personal level. I do not believe that this serves any of our countries well—we can do better. As we seek to make political decisions that will help make our nations great places to live, we might want to apply…
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Are You Making These Mistakes in Your D&I Communications?

Diversity and inclusion are back in the spotlight. Issues like immigration, sexual harassment and racial justice are in the news almost daily. But it’s not just today’s hot topic—it’s serious business. In a 2017 study of 245 global companies by Deloitte, 78 percent of respondents believe it’s a competitive advantage for a company to have a culture…
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CEO Activism: How executives can take sides on social issues

When the state of Indiana in the U.S. passed its Religious Freedom Restoration Act (RFRA) in 2015, corporate leaders from Salesforce to Angie’s List to Apple were quick to speak out. The law allowed individuals and companies to cite infringement of their religious freedom as a legal defense. Opponents of the law argued that it…
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