Are You Making These Mistakes in Your D&I Communications?

Diversity and inclusion are back in the spotlight. Issues like immigration, sexual harassment and racial justice are in the news almost daily. But it’s not just today’s hot topic—it’s serious business. In a 2017 study of 245 global companies by Deloitte, 78 percent of respondents believe it’s a competitive advantage for a company to have a culture…
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How to Craft an Informative, Actionable and Measurable Conversation About Inclusion and Diversity

With workplace inclusion and diversity, the gaps between perception and reality can be vast. While collecting solid data about your organization’s diversity is a great place to start the conversation and to help flag systemic gaps, there are other ways to measure positive steps forward that encourage vulnerable conversations and go beyond demographic head counts….
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Why Diversity in the Workplace Pays Dividends

There is an adage in feminism: “You can’t be what you can’t see.” It implies that it takes women in positions of success to represent aspirational rode models to other women. This adage has equal merit in the context of diverse and inclusive work settings; culturally diverse individuals in the workplace as a norm indicate…
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Sharing your career purpose story

Storytelling might be a marketing buzzword, but it also remains an important skill that everyone needs to learn. Much of what we do as leaders, managers and employees is to tell stories to clients, teams and our bosses. Stories convey emotion and can persuade people across cultures and generations. At work, your “purpose story” is…
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How great communication can align companies

It is surprising how often employees are not truly clear on what is most important in the businesses they work in. The essence of strategy may be clear to a few individuals at the top of the organization, but it may not be clear to the rest. This is where an effective communication campaign can…
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3 perspectives to every story: How leaders can get to the truth of workplace conflicts

If you are a pragmatic leader of a small or medium-sized business, you know that there are multiple sides to every story. This can become quite stressful when conflicts or other problems arise within your organization: Which side is correct? Which do you believe? Hearing and understanding each side of a story is vital to making…
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3 ways to motivate millennials in the workplace

Imagine a workforce in which every employee is motivated and working toward a common goal. That has been a challenge for decades, but something leaders tried to achieve. When the millennial generation reached working age, however, many leaders stopped trying altogether. They bought into the false premise that millennials are a difficult generation to work…
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10 trends that should change how communicators work in 2019

This year will be critical for communication executives and the C-suite. Companies are under extreme scrutiny, both internally and externally, as social media encourage impassioned employees and socially conscious consumers to use their voices to hold organizations more accountable than ever. That said, professionals who are aware of the social and technological trends that affect…
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Keep women working: Put structure around flexibility requests

Despite media buzz to the contrary, employers do value women, and there’s evidence all around that they’re making great strides in major diversity initiatives and leadership training. Still, too few women are actually at the top of organizations. To be fair, though, this is not only due to long-held institutional gender biases that won’t change…
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Digging deeper into Gillette’s “We Believe” campaign

Some of the greatest marketing campaigns tell a story. A story will help your target audience become more emotionally connected to your campaign, increasing the likelihood that they’ll actually purchase your product or service. Having the correct impact on your audience requires that you observe several factors, including brand recognition, communication with your target audience,…
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