Crisis Communucations: When to Talk to the Media

Article from Forbes.com, written by Randall Kirsch There really is nothing quite like the energy of the swarm of media chasing a big crisis news story — there’s pushing and shoving, tripods and trucks and people hustling with cameras and microphones. It’s a high pressure, rapid response situation that forces you to think about many…
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Media monitoring 101

Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. Look at the first part of the definition: Media monitoring is listening. It’s keeping your eyes and ears open to the conversation around your brand, a conversation that is happening at…
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5 rules for creating an effective employee cybersecurity policy

Cybersecurity breaches can be extremely costly to a company, both in terms of resources and reputation. Employee errors remain a common source of cybersecurity breaches. But employees can also be your best defense against cyber criminals. A good employee cybersecurity policy is the best way to get your staff up to speed. Here are five…
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How to Create a Powerful Customer Experience Strategy

The adage “the customer knows best” has endured with good reason. In today’s highly competitive marketing environment, when your potential customers have endless options, you must embrace the idea that customers (and potential customers) are king by offering a superior customer experience (CX) across your entire marketing strategy. Get everyone on board with your CX strategy…
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The New Era of Organizational Values

The criteria for doing business with, investing in, and working for a company have changed. Innovation, price, quality, a good customer experience, rock-solid marketing, and a strong employer brand remain the price of admission for any company. Among all the organizations in your sector that embrace those qualities, customers, investors, and employees still have to…
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Your New Global Marketing Campaign: The next viral sensation or latest joke meme?

Global organizations face significant challenges in developing marketing and communication campaigns that are globally consistent and yet also able to resonate locally. Failing to consider diverse audiences in developing campaigns has resulted in some spectacular fails over the years. But further to the potential embarrassment of running an insensitive or inaccurate advertisement, are businesses missing out…
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The Risks and Rewards of CEO Activism

Over the past 18 months, the climate in the U.S. has changed dramatically as business and policy have intersected more deeply than ever before. When dozens of CEOs spoke up about the new U.S. administration’s decisions regarding issues like climate change and travel to the U.S. from select countries, for example, social media ignited, protests…
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How to Combat Fake News to Build Trust and Protect Your Reputation

“Post-truth” became the Oxford Dictionaries “Word of the Year” in 2016, thanks to the U.S. presidential election. Barely a day goes by now without one being greeted by the words “fake” and “news” in some combination while reading newspapers or information online. While misinformation is an age-old problem, the internet and digital technologies have turned…
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What Makes Change Communication Different?

Change communication is fast becoming one of the hottest areas of specialization in our industry. As change becomes the new normal, organizations require communication practitioners with the skill, know-how and savvy to advance transformation.  The place to start is to zoom in on understanding the essential difference between communication during a period of stability and change…
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Imprisoned by PowerPoint: A foolproof escape plan in 5 steps

It’s no secret that the richest man in modern history, Jeff Bezos, has outlawed PowerPoint for all meetings at Amazon. Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. At Amazon, meetings begin with a narrative-style memo (no bullet points)…
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