How to Navigate Consumer, Employee or Supply Chain Activism

In today’s complex business climate, it can be hard to foresee what the next threat to an organization’s brand or challenges to long-accepted ways of doing business might be. There are reputational challenges that can be planned for well in advance, and then there are the completely off-track issues that sneak up on a business….
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Q&A with the PGA’s Dave Cordero

Join IABC at the 6th Annual Strategic Internal Communications conference in Boston in July. Featured speaker Dave Cordero is Director of Internal Communications for the Professional Golf Association (PGA), where he oversees communications for the PGA TOUR. Asked to describe a challenge he faces as a communicator, Dave answered, “At PGA TOUR, the demographic of our employee base spans…
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Q&A with McDonald’s Jason Greenspan

IABC is a sponsor of the 6th Annual Strategic Internal Communications conference in Boston this summer. We’re looking forward to hearing from featured speaker Jason Greenspan, Senior Director of US Strategy and Internal Communications at McDonald’s USA. Jason’s advice for communicators? Immerse yourself in what leadership is measured by – and work backwards to set communications goals…
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Preparing for the brave new world of leadership

Technology is shifting today’s world dramatically and executive development programs need to keep up. Modern executive development must prepare leaders for leading in the new digital environment. Anyone with recent experience in talent development and human resources knows all too well that many executives today lack strong visionary leadership skills. Senior leaders need to be…
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Growing user experience trends you need to be aware of

User experience (UX) design is becoming more and more important as the need to stay connected to your audience grows. In the past, it was easy for companies to set themselves apart in uncompetitive fields with little in the way of design. Nowadays, however, every industry across the board has become competitive through the power…
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Voice Search Optimization (VSO): Digital PR’s new frontier

Voice search has exploded in popularity lately, with 55% of teens and 41% of adults using voice search at least once a day. ComScore predicts that 50% of all searches will be accomplished by voice search in 2020. But, how does voice search differ from visual and text search, and what does this trend mean for SEO specialists, content producers,…
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A career development framework for managers, leaders and coaches

Supporting employees in developing their careers is one of the most important things any manager can do. This type of coaching not only lets employees grow, it even increases their ability to meet their daily work objectives. In other words, investment in a person’s long-term growth yields short-term performance benefits. We suggest that coaches have career development…
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Boeing’s unending PR crisis

When a crisis strikes, everything a company has built can feel at risk. Heads spin, stomachs turn, and panic ensues across every department. Employees are pulled away from their daily work and put into action with an all-hands-on-deck mentality. War rooms are formed and sleep is lost. Yet ironically, most crises end the same. The news…
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5 best marketing principles for brand awareness

When someone mentions a “Jacuzzi,” do you think of a toilet? After all, Jacuzzi manufactures toilets in addition to hot tubs. But their hot tub is so popular that we tend to use the brand name to refer to the product. Same goes for Xerox and Google. And no one asks for a bandage when they cut…
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There’s no “q” in penguin

There’s a lot to be said for penguins. They’re cute, quite harmless and, if Morgan Freeman is to be believed, remarkably dedicated parents. But you know what they’re not? They’re not spelled with a “q.” P-E-N-G-U-I-N. I’ve checked several times and nowhere within a penguin, living or on paper, does the letter q come into play….
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