Leading Sustainable Change in a Fast-Paced World

Communication professionals are used to change. But the speed of change is continuing to increase. The human brain now takes in 34 gigabytes of data daily—enough to overload a laptop in one week. No wonder we all feel like we are operating at hyper-drive warp speed! The increasing pace of technological evolution means that humans…
[Continue Reading]

How traditional businesses can transition to digital marketing strategies

There’s no doubt about it: Coming up with an effective marketing strategy in the digital age can be a huge challenge. Businesses may have once assumed that incorporating technology into their advertising efforts would be nothing more than a passing fad, but it’s become clear that digital marketing tactics are now a must. Consumers rely…
[Continue Reading]

Preparing for performance reviews: Handling feedback

Last week, I wrote about giving feedback during performance reviews. This week, I offer tips on handling the feedback you receive in the most productive and graceful manner. With 2017 wrapping up shortly, we will all sit down with our managers to discuss our performance and goals for the upcoming year. Since it’s November, we…
[Continue Reading]

9 Ways Communication and Human Resources Can Collaborate

There are many reasons for integrating internal and external communication, but who’s going to be responsible for what? And what do you need to accomplish a successful integration? And where does human resources fit in? With the speed of technological change ever increasing, we need to use the experience and talent of different departments and…
[Continue Reading]

Convergence Ahead: Combining marketing and communication functions

Weber Shandwick has been a keen observer in recent years of “hybridized” marketing and communication functions. We have investigated the trend in numerous research studies, dedicating an entire study in 2014 to the issue. In that study, 10 chief communication and marketing officers (CCMOs) from companies of varying sizes and industries shared deep insights into…
[Continue Reading]

How to Tackle the Blurring Lines Between Internal and External Communication

Internal communication is dead. Or, if it isn’t, it will be soon. That was the message from two Walmart directors at a social media conference in March this year. Chad Mitchell, senior director of digital communications, and Dan Kneeshaw, senior director of global associate communications, told their audience: “Great content is great content. There isn’t…
[Continue Reading]

How to Stay Focused When You’re Working From Home

No commute. No drive-by meetings. No dress code. Remote working can seem like a dream — until personal obligations get in the way. These distractions are easy to ignore in an office, but at home it can be difficult to draw the line between personal and professional time. Consider when you’re working on a project and…
[Continue Reading]

Change Management Is Becoming Increasingly Data-Driven

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in…
[Continue Reading]

The importance of emotional intelligence in business

According to Kim Morris Lee, director of organizational effectiveness at the University of Illinois, when the U.S. Air Force started considering emotional intelligence during their selection of recruits, their financial loss through recruiting people who weren’t suitable for the military branch went down by a huge 92 percent. With such a compelling result, you’d think…
[Continue Reading]

Why are women’s networking groups failing to produce more female leaders?

As the debate on how to create gender equity in leadership roles continues, it’s important to look at the role of networking in the inability to close the gap. Believe it or not, women simply do not have access to the same tools and resources offered in professional networks that male leaders do. This creates…
[Continue Reading]