Are the lines between communications and marketing blurred or disappearing?

Communicators are working more closely with marketing than ever, even sharing budgets. CMOs are looking to hire data scientists to help them turn data into insights. Like it or not, it’s a data-driven world out there – are communicators prepared to thrive in this environment?   PRWeek recently hosted the CMOs of Dropbox, Pinterest, Hilton,…
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Executive communication is literally a science—and it’s fascinating

Never start a conversation with these three words: social science research. The “why” is obvious. What’s not so obvious are the insights and implications uncovered by academic study in the field of communication. Findings like the ones below are precisely the kind of insights that can make for significant and lasting improvement in your executive…
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5 questions every woman entrepreneur should ask

Do you feel stalled in your career? Do you feel underpaid, overworked, and lacking flexibility and autonomy over your time? If the answers are yes, then it may be time for you to “lean out” instead of “leaning in,” as Sheryl Sandberg advises. Also, if you have a personal passion that you want to turn…
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5 tips for creating great internal video content

No matter the size of an organization, we all recognize the value of video content. Here are five tips that all companies can use immediately to leverage video for internal communication. Be strategic about the effort The biggest mistake that we see companies make with using video for internal communication is not defining a clear…
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Observations from my first IABC World Conference

A bright red “First Time” ribbon on my badge hangs around my neck. That’s the first thing that struck me about participating in last week’s IABC World Conference in Washington, DC. I thought – hmm, either everyone walks up to you and says, “Welcome! How can I help you?” or it’s some kind of newbie hazing…
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Here’s Why the PR Industry is Failing

It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist, a ratio that’s more than doubled over the past decade. But when it comes to the current state of the public relations industry, it is. If you have…
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Are You Prepared for an Online Crisis?

Your company could be worth billions, but your reputation is priceless. Yet a 2013 Accenture survey revealed that only 28 percent of corporate risk managers are prepared to deal with crisis. How would you rate your company’s preparedness, especially in the digital realm? The time to determine that isn’t in the moment. By preparing today,…
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Workforce science: The evolution of talent management

Big data promises to transform organizational management. What makes big data so exciting is that web-browsing, location tracking, and social networks can help deliver automated, meaningful measurement (and prediction) of people’s behavior. Our emails, social network interactions and mouse clicks can be mined for “programmatic” insights. For example, life insurers can now learn more from…
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What role should company leaders play in employee fulfillment?

Are your employees fulfilled? If not, it may be costing you a bundle. While nearly everyone is seeking life fulfillment—creating a lifestyle that brings exceptional happiness and inner peace—nearly 80 percent are less than fully fulfilled. It shows up in attention at work, productivity, customer service, quality and, ultimately, in turnover. In 2013, Gallup reported…
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Working with millennials: 3 important considerations

Millennials. The very mention of the word can be enough to strike fear into the heart of the most seasoned manager. Entitled. Narcissistic. Unwilling to work hard. Expecting their opinions to be valued above others. What Time magazine called “The Me Me Me Generation.” How do you manage someone (or worse still, a team of…
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