Why Businesses Should Lower Prices During Natural Disasters

It’s a longstanding debate that’s reemerged during Hurricanes Irma and Harvey: During a time of crisis, should merchants raise or maintain prices when demand increases for essential products such as water, gas, and bread? Now, due to the influence of social media, a new alternative is emerging: Why not lower prices during these critical times? Economists usually…
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Is 2017 just a bad year? Or is this the golden age of crisis?

It is clear that 2017 is going to be a vintage year for crises. The roll call of brands that have faced challenges and rafts of bad publicity include GM, Lockheed Martin, Nordstrom, United Airlines, Delta, Spirit, Adidas, Pepsi, Target, Wells Fargo, Samsung, Uber, HBO, Chipotle and Price Waterhouse Cooper, to name but a few….
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12 Scientifically Proven Ways to Reinvent Yourself

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to…
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Help Employees Create Knowledge — Not Just Share It

Many leaders see organizational learning simply as sharing existing knowledge. This isn’t surprising given that this is the primary focus of educational institutions, training programs, and leadership development courses. It’s the “sage on the stage” model, in which an expert shares what they know with those who are assumed not to know it. These “best…
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What I learned about engagement at IABC’s World Conference

In June, I had the pleasure of attending the IABC World Conference in Washington, D.C.—an event showcasing a wide range of content focused on setting communicators up for success. From thought-provoking keynotes on the rise of artificial intelligence and the importance of creativity, to a buzzing World Café on ethics in communicating in a post-truth…
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4 ways to immediately change behaviors and enhance influence

A major driver of being influential is practice. If you have ever played a sport or musical instrument, or engaged in any similar pursuit that takes muscle memory, you know that improvement never occurs without practice. For example, let’s say you have been playing golf for more than 10 years and you’re tired of your…
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Is virtual reality the next big thing in corporate training?

Most people are familiar with the term “virtual reality” given the media coverage it’s received over the past couple of years. We keep being told how it’s “the future” and how it will change our lives, but many people struggle to actually see real-world applications for it. However, that could be about to change, as…
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AI May Soon Replace Even the Most Elite Consultants

Amazon’s Alexa just got a new job. In addition to her other 15,000 skills like playing music and telling knock-knock jokes, she can now also answer economic questions for clients of the Swiss global financial services company, UBS Group AG. According to the Wall Street Journal (WSJ), a new partnership between UBS Wealth Management and Amazon…
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To Become a Strategic Communication Adviser, Focus on Results

Much of the buzz at IABC’s recent World Conference centered on identifying ways for communication practitioners to add value and build respect among peers back home. Some went “ooh” and “aah” at the sight of the hottest new social media platforms that promised much employee “engagement,” but little in terms of results that matter to…
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The culture scandal at Uber: Did subjectivity play a role?

The scandal at Uber over ignored sexual harassment allegations has turned the spotlight on company culture. With all of the recent energy around that topic, there is not much being said about the roots of a company culture. But ignoring the roots of culture is dangerous. What is at the root of a culture? Simply put, a…
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