The Future Of Communication Is Already Here

All the hype in technology these days is around ML, AI/deep learning, self-driving cars, blockchain, AR/VR and other shiny new things. However, there is one area of technology that has been silently evolving and gaining momentum recently: communications. Comms no longer simply consists of things like PSTN, SIP or conference software and hardware. Its rise…
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Does your brand walk the walk?

What happens when brands talk the talk but don’t walk the walk? Recently, employees from one of Canada’s largest and most-recognized telecommunications company have made claims that the company does not represent the values it touted in one of its most successful campaigns. On my blog, i’ve stressed the importance of branding and having a…
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Sexual harassment: A workplace pandemic

The year was 1980. It was my first job in private industry and I was working in a division of a company that would later become part of what is now Verizon.  To make a long story short, I was asked to develop a communication program in response to an incident of sexual harassment of…
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Tech That Will (Probably) Die in 2018

The tech world operates just like the natural one: weeding out the chaff through cold, unsentimental natural selection. Buying habits, user behavior, societal trends, and the forward march of technological innovation always leave a heap of failed or outdated products, companies, and trends in the dust. Whether it’s a veteran device struck by the hammer…
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Effective communication strategies for designers: Part 1

The digital revolution has created a demand for a new form of design professional. Technological demands have forced designers to become multifaceted. In the current environment, it’s no longer acceptable to be talented at design aesthetics alone—these days, you are expected to also have a good working knowledge of digital strategy, customer journey mapping, and…
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9 internal communication predictions for 2018 and beyond

The world is changing faster than ever before. Multiple mega trends—such as digitization, urbanization and climate change—are fueling this incredible era of transformation. How will these trends affect workplace communication? What strategies should employers consider when planning internal communication? And which innovations will deliver true value? Here’s a summary of what’s heading your way. 1….
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Facebook Offers Its Harassment Policy as a Guide for Tech Firms

Facebook is making public its internal sexual harassment policy, including a strongly worded clause that protects employees who report misconduct. The social media company is offering its U.S. policy as a model for its Silicon Valley neighbors. It extends to work-related social events, off-sites and client events. It includes mandatory sexual harassment training for managers…
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6 tips to identify culture fit in your job search

After weeks of searching, you finally found the perfect job on one of the big job boards. But, just because the job description looks great doesn’t mean it’s the right one for you. The odds are much greater that you can be happy and successful in an organization that most closely aligns with your values…
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I have an awesome new video! Now what?

Building a creative marketing video that tells your story takes a lot of energy and effort. Once you have it, you want to put it to work. You know you should do the basics—post it on your website, send it in a marketing email, and share it on social media. But are the basics enough?…
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How to Make Measurement Count in 2018

Every year, organizations across the world spend more than US$14 billion dollars on their public relations efforts, and that figure is set to grow to US$19.3 billion by 2020. Yet, how much of this activity is delivering value and if asked, can we provide proof? Faced with tight economic conditions and potential budget cutbacks, communicators are…
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