How to Write Emails Your Employees Will Actually Read [On-Demand Webinar]

Recorded on 1 May 2019 While email remains an essential tool for business communication, email overload and employee engagement present real challenges. It is no surprise so many go unopened or unread. Being an effective communicator means knowing how to craft a corporate email that not only reaches the intended audience but is also read and…
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What healthy workplaces can teach us about politics

In recent years, politics have typically been contentious and divisive on both a party and a personal level. I do not believe that this serves any of our countries well—we can do better. As we seek to make political decisions that will help make our nations great places to live, we might want to apply…
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Are You Making These Mistakes in Your D&I Communications?

Diversity and inclusion are back in the spotlight. Issues like immigration, sexual harassment and racial justice are in the news almost daily. But it’s not just today’s hot topic—it’s serious business. In a 2017 study of 245 global companies by Deloitte, 78 percent of respondents believe it’s a competitive advantage for a company to have a culture…
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CEO Activism: How executives can take sides on social issues

When the state of Indiana in the U.S. passed its Religious Freedom Restoration Act (RFRA) in 2015, corporate leaders from Salesforce to Angie’s List to Apple were quick to speak out. The law allowed individuals and companies to cite infringement of their religious freedom as a legal defense. Opponents of the law argued that it…
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How AI Will Build Smarter Communication

We come into contact with artificial intelligence (AI) and AI-powered technologies on a daily basis. Virtual assistants like Alexa and Siri can schedule appointments and make telephone calls simply through voice prompts. AI has made cities smarter with real-time traffic updates,  Google Translate has made translation for more than 100 languages available at the touch of a…
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Rethinking crisis communication

Organizations worldwide are experiencing an environment of elevated reputational risk, forcing them to rethink their approach to issues and crisis management. Today’s risk landscape does not allow for companies to start tackling a crisis when it breaks; rather, they need to proactively work on a three-dimensional resilience plan that covers the periods before, during and…
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Is it time to bid social media goodbye?

If you feel like Facebook, Twitter and the other social media platforms are nothing but a collection of lousy news, streaming violence, trolling and misinformation, you are in good company. It turns out that only 8 percent of global internet users believe that the bulk of information shared on social media is real. This is a big…
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3 surprising traits of top product managers

Every product manager wants to be the best in their field. Some tackle the technical aspect so fiercely that they become experts in the field. Other product managers want to become the best by knowing all of the psychological strategies that can engage the development team. However, few of those product managers know what traits…
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Q&A with Jennie Bledsoe, St. Jude’s Children’s Research Hospital

Join us in Boston this July at the 6th Annual Strategic Internal Communications conference. Among the illustrious speakers, you’ll hear from Jennie Bledsoe, Director of Internal and HR Communications at St. Jude Children’s Research Hospital. When it comes to trends in communication, Jennie says, “Right now, I’m fascinated with dimensional displays that employees can walk through…
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How to Navigate Consumer, Employee or Supply Chain Activism

In today’s complex business climate, it can be hard to foresee what the next threat to an organization’s brand or challenges to long-accepted ways of doing business might be. There are reputational challenges that can be planned for well in advance, and then there are the completely off-track issues that sneak up on a business….
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