4 ways to immediately change behaviors and enhance influence

A major driver of being influential is practice. If you have ever played a sport or musical instrument, or engaged in any similar pursuit that takes muscle memory, you know that improvement never occurs without practice. For example, let’s say you have been playing golf for more than 10 years and you’re tired of your…
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Is virtual reality the next big thing in corporate training?

Most people are familiar with the term “virtual reality” given the media coverage it’s received over the past couple of years. We keep being told how it’s “the future” and how it will change our lives, but many people struggle to actually see real-world applications for it. However, that could be about to change, as…
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AI May Soon Replace Even the Most Elite Consultants

Amazon’s Alexa just got a new job. In addition to her other 15,000 skills like playing music and telling knock-knock jokes, she can now also answer economic questions for clients of the Swiss global financial services company, UBS Group AG. According to the Wall Street Journal (WSJ), a new partnership between UBS Wealth Management and Amazon…
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To Become a Strategic Communication Adviser, Focus on Results

Much of the buzz at IABC’s recent World Conference centered on identifying ways for communication practitioners to add value and build respect among peers back home. Some went “ooh” and “aah” at the sight of the hottest new social media platforms that promised much employee “engagement,” but little in terms of results that matter to…
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The culture scandal at Uber: Did subjectivity play a role?

The scandal at Uber over ignored sexual harassment allegations has turned the spotlight on company culture. With all of the recent energy around that topic, there is not much being said about the roots of a company culture. But ignoring the roots of culture is dangerous. What is at the root of a culture? Simply put, a…
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Why is your crisis plan in a horse and buggy?

The only U.S. presidential digit we used to care about was the one that might some day enter the code to authorize a nuclear strike. In 2017, we really, really care about the U.S. president’s thumbs: The thumbs used to tap out 140-character bombshells that allow the president to talk directly to 33.7 million followers…
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Are the lines between communications and marketing blurred or disappearing?

Communicators are working more closely with marketing than ever, even sharing budgets. CMOs are looking to hire data scientists to help them turn data into insights. Like it or not, it’s a data-driven world out there – are communicators prepared to thrive in this environment?   PRWeek recently hosted the CMOs of Dropbox, Pinterest, Hilton,…
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Executive communication is literally a science—and it’s fascinating

Never start a conversation with these three words: social science research. The “why” is obvious. What’s not so obvious are the insights and implications uncovered by academic study in the field of communication. Findings like the ones below are precisely the kind of insights that can make for significant and lasting improvement in your executive…
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5 questions every woman entrepreneur should ask

Do you feel stalled in your career? Do you feel underpaid, overworked, and lacking flexibility and autonomy over your time? If the answers are yes, then it may be time for you to “lean out” instead of “leaning in,” as Sheryl Sandberg advises. Also, if you have a personal passion that you want to turn…
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5 tips for creating great internal video content

No matter the size of an organization, we all recognize the value of video content. Here are five tips that all companies can use immediately to leverage video for internal communication. Be strategic about the effort The biggest mistake that we see companies make with using video for internal communication is not defining a clear…
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