3 steps to laying the foundation for solid market research

If you’ve conducted market research for your business, whether through an online survey, a competitive analysis, or even a mailed customer survey, did you act on the results? Did you find the results helpful in moving your agenda forward? I can’t think of another aspect of marketing where the expression, ”you get out of it…
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Meaning: The only deliverable that counts

In all my years in corporate communication, the one inevitable—and generally unanswered—question I’ve heard has been: “What does the event/decision/strategy mean to me?” In workplace communication, that question is particularly important because such matters generally have an impact on people’s work lives, if not their lives as a whole. In a digital culture, it is…
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How a series of crises flipped Target’s internal comms strategy on it’s head

Between late 2013 and early 2015, Target dealt with a data breach, a CEO transition, job cuts, and significant challenges in Canada. Its employees also felt like they were out of the loop, learning more about their company from the media than they did at work, said Dustee Jenkins, SVP of communications at Target. “One…
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The 5 Elements of Storytelling for Presentations

Imagine this: you want to write a script for a movie based on your adventures traveling abroad. You start thinking of all the different experiences you had, all of the quirky people you met, and the many life lessons you gained during the course of the trip. Sounds fun, right? Now imagine this: you have…
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4 Reasons Your Internal Communications Efforts Aren’t Engaging Your Employees

There’s no question that “employee engagement” is one of the buzziest phrases in business today. And internal communications and HR teams have become responsible for earning their employees’ engagement. Are your internal communications efforts making an impact? Maybe—or maybe not. Even if your team has all the resources and budget necessary to get the job…
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How to make the best of the first 90 days in a new job

These were the statistics Angee Linsey shared at the IABC World Conference: – 33% of employees know whether they will stay at an organization long term after one week or less. – 63% know within the first month. – 44% of senior managers hired from outside the company fail within 18 months. I have to…
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10 Keys to a Winning Reputation

Your reputation is crucial to generating opportunities and achieving your targeted objectives. But to build a solid reputation, you need to undertake deliberate work, both within yourself and with others. Reputations are often created accidently, by rumor, gossip and unexpected publicity. They are influenced by exaggerations, misinformation and outright falsehoods. So you can’t form the…
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Innovate Like an Olympian at the Office

Now that the Olympics are over, the media are reflecting on the awe-inspiring performances by the world’s best athletes. The spotlight is also on the many coaches and teammates who, laboring tirelessly behind the cameras, helped these extraordinary individuals reach the pinnacle of their sport. But there is another story that should be getting as…
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A Communicator’s Case for “Working for Free”

I don’t tend to disagree that much with my father, these days at least. We hold similar political views, and my dad has even adopted my beloved English football (soccer) team, Tottenham Hotspur, as his own. But one long-time point of disagreement is about doing pro bono work in one’s chosen field. “Don’t work for…
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Leadership presence: What it is, what it isn’t, and how to increase it

Leadership presence, that elusive but “we know it when we see it” quality, is a blending of personal and interpersonal skills that, when combined, send all the right signals. It’s how we show up, how we make others feel, and how effectively we communicate both verbally and non-verbally. It’s the “wow” factor that sets you…
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