How to Combat Fake News to Build Trust and Protect Your Reputation

“Post-truth” became the Oxford Dictionaries “Word of the Year” in 2016, thanks to the U.S. presidential election. Barely a day goes by now without one being greeted by the words “fake” and “news” in some combination while reading newspapers or information online. While misinformation is an age-old problem, the internet and digital technologies have turned…
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What Makes Change Communication Different?

Change communication is fast becoming one of the hottest areas of specialization in our industry. As change becomes the new normal, organizations require communication practitioners with the skill, know-how and savvy to advance transformation.  The place to start is to zoom in on understanding the essential difference between communication during a period of stability and change…
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Imprisoned by PowerPoint: A foolproof escape plan in 5 steps

It’s no secret that the richest man in modern history, Jeff Bezos, has outlawed PowerPoint for all meetings at Amazon. Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. At Amazon, meetings begin with a narrative-style memo (no bullet points)…
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Build a communication team in a world that changes every day

Communication and marketing have changed drastically over the past few years. The language of print, radio and TV has been replaced with terms like “SEO,” “time on page” and “conversion rate.” If you’re still following the same methods you used five years ago, you’re way behind. Even people who graduated from prestigious marketing and communication…
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What Facebook’s latest API update means for employee advocacy

As part of its ongoing wave of API changes and shutdowns, as of 1 August, Facebook changed how users are able to share content to their networks. The company quietly nixed automated, API-based sharing to user profiles, requiring users to post with Facebook’s share dialogue, rather than custom-built dialogues that could include features like scheduling posts. In other words,…
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Break down communication boundaries

It was the year of the “polar vortex,” the year when a remarkably cold winter struck North America. Just my luck. I was new to Washington, D.C., wearing everything I owned and naively walking to work at minus 15 degrees Celsius, listening to the radio and focusing on keeping my limbs warm. Only three more…
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Internal and External Communication Are Merging: Are you prepared?

The workplace is changing, and with it, so is the communication profession. I vividly recall a time when there was a clear distinction between external and internal communication, and cases where the two then-separate disciplines didn’t even work together. For years, internal communication, if it existed at all in a company, was frequently perceived as…
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Blurred Lines Are an Opportunity to Focus

The lines between internal and external communication continue to blur. That doesn’t mean communication professionals are out of focus. It means the opposite. The first of five articles featured by the Centre for Strategic Communication deals with the future of the communication profession. “The Convergence of Marketing and Communication” notes that convergence is a dominant trend in marketing…
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15 Tips to Launch a Cross-Training Program in Your Company

More companies than ever are trying to implement cross-training within their departments. They might create a one-size-fits-all plan that stretches across every employee or leave it up to individual managers to decide how their team members learn. The problem is that both of these plans can be ineffective. A successful cross-training strategy requires set goals…
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Top 10 tips for applying for a job, from a communication recruiter

Over the past nearly 20 years of strategic communication consulting, clients have more and more often turned to me for help recruiting communicators. That work has now turned into a significant portion of my business. As a result, I’ve managed the search for dozens of communication professionals. And, I’ve seen the good, the bad, and…
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