Convergence Ahead: Combining marketing and communication functions

Weber Shandwick has been a keen observer in recent years of “hybridized” marketing and communication functions. We have investigated the trend in numerous research studies, dedicating an entire study in 2014 to the issue. In that study, 10 chief communication and marketing officers (CCMOs) from companies of varying sizes and industries shared deep insights into…
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How to Tackle the Blurring Lines Between Internal and External Communication

Internal communication is dead. Or, if it isn’t, it will be soon. That was the message from two Walmart directors at a social media conference in March this year. Chad Mitchell, senior director of digital communications, and Dan Kneeshaw, senior director of global associate communications, told their audience: “Great content is great content. There isn’t…
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How to Stay Focused When You’re Working From Home

No commute. No drive-by meetings. No dress code. Remote working can seem like a dream — until personal obligations get in the way. These distractions are easy to ignore in an office, but at home it can be difficult to draw the line between personal and professional time. Consider when you’re working on a project and…
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Change Management Is Becoming Increasingly Data-Driven

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in…
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The importance of emotional intelligence in business

According to Kim Morris Lee, director of organizational effectiveness at the University of Illinois, when the U.S. Air Force started considering emotional intelligence during their selection of recruits, their financial loss through recruiting people who weren’t suitable for the military branch went down by a huge 92 percent. With such a compelling result, you’d think…
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Why are women’s networking groups failing to produce more female leaders?

As the debate on how to create gender equity in leadership roles continues, it’s important to look at the role of networking in the inability to close the gap. Believe it or not, women simply do not have access to the same tools and resources offered in professional networks that male leaders do. This creates…
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How lack of equality contributes to declining employee engagement

Just mentioning the word “equality” gets people going. Some men roll their eyes and moan, “Here comes another feminist to tell me what I’m doing wrong.” Some women (especially millennial women) insist that inequality doesn’t affect their careers. Some baby boomer women remark that it’s only real if you let it be. This range of…
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The Best Senior Teams Thrive on Disagreement

Most team leaders try to build cohesion on their teams. Through team-building exercises and the careful establishment of norms and processes, leaders aim to create a culture of trust, psychological safety, and good feeling. But should enterprise leadership teams also pursue cohesion? To explore this question, over the course of six years, we surveyed senior-most…
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Controversial creative: It’s time to stop favoring reputation over results

It was January of 2016, and the Yukon Government of Canada’s communication team had just launched a new public awareness campaign intended to increase vitamin D consumption. The end result shed light on an alarming trend in communication practices: the harmful effects of creative conservatism. While vitamin D consumption may seem trivial to many, in…
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Disruption 2.0: Artificial intelligence versus human emotion

In the 1982 horror classic Poltergeist, sweet little Carol Anne Freeling places her hands on a glowing TV screen and speaks a simple truth—“They’re heeere!”—letting the world know that things are about to change big time in her home sweet home. Talk about disruption! Thirty-five years later, digital disruption is a horror movie playing out in…
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