How AI Will Build Smarter Communication

We come into contact with artificial intelligence (AI) and AI-powered technologies on a daily basis. Virtual assistants like Alexa and Siri can schedule appointments and make telephone calls simply through voice prompts. AI has made cities smarter with real-time traffic updates,  Google Translate has made translation for more than 100 languages available at the touch of a…
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Rethinking crisis communication

Organizations worldwide are experiencing an environment of elevated reputational risk, forcing them to rethink their approach to issues and crisis management. Today’s risk landscape does not allow for companies to start tackling a crisis when it breaks; rather, they need to proactively work on a three-dimensional resilience plan that covers the periods before, during and…
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Is it time to bid social media goodbye?

If you feel like Facebook, Twitter and the other social media platforms are nothing but a collection of lousy news, streaming violence, trolling and misinformation, you are in good company. It turns out that only 8 percent of global internet users believe that the bulk of information shared on social media is real. This is a big…
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3 surprising traits of top product managers

Every product manager wants to be the best in their field. Some tackle the technical aspect so fiercely that they become experts in the field. Other product managers want to become the best by knowing all of the psychological strategies that can engage the development team. However, few of those product managers know what traits…
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Q&A with Jennie Bledsoe, St. Jude’s Children’s Research Hospital

Join us in Boston this July at the 6th Annual Strategic Internal Communications conference. Among the illustrious speakers, you’ll hear from Jennie Bledsoe, Director of Internal and HR Communications at St. Jude Children’s Research Hospital. When it comes to trends in communication, Jennie says, “Right now, I’m fascinated with dimensional displays that employees can walk through…
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How to Navigate Consumer, Employee or Supply Chain Activism

In today’s complex business climate, it can be hard to foresee what the next threat to an organization’s brand or challenges to long-accepted ways of doing business might be. There are reputational challenges that can be planned for well in advance, and then there are the completely off-track issues that sneak up on a business….
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Q&A with the PGA’s Dave Cordero

Join IABC at the 6th Annual Strategic Internal Communications conference in Boston in July. Featured speaker Dave Cordero is Director of Internal Communications for the Professional Golf Association (PGA), where he oversees communications for the PGA TOUR. Asked to describe a challenge he faces as a communicator, Dave answered, “At PGA TOUR, the demographic of our employee base spans…
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Q&A with McDonald’s Jason Greenspan

IABC is a sponsor of the 6th Annual Strategic Internal Communications conference in Boston this summer. We’re looking forward to hearing from featured speaker Jason Greenspan, Senior Director of US Strategy and Internal Communications at McDonald’s USA. Jason’s advice for communicators? Immerse yourself in what leadership is measured by – and work backwards to set communications goals…
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Preparing for the brave new world of leadership

Technology is shifting today’s world dramatically and executive development programs need to keep up. Modern executive development must prepare leaders for leading in the new digital environment. Anyone with recent experience in talent development and human resources knows all too well that many executives today lack strong visionary leadership skills. Senior leaders need to be…
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Growing user experience trends you need to be aware of

User experience (UX) design is becoming more and more important as the need to stay connected to your audience grows. In the past, it was easy for companies to set themselves apart in uncompetitive fields with little in the way of design. Nowadays, however, every industry across the board has become competitive through the power…
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