Managing Career Transitions

Thinking about a career change? Or perhaps that decision has been made for you? It’s a robust labor market, but your next career move may not be immediately apparent when you want it or need it. Career transitions can take months. How can you make the most of this time? Based on my recent experience,…
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3 Social Media Trends that Will Define Marketing Strategy in 2020

Social media move fast, and the proven digital marketing strategies that were popular just a few years ago (from Instagram stories to Facebook ads) are now being disrupted by new platforms, emerging trends, and evolving user behaviors. By taking a deep dive into the online conversation and engagement trends that shaped social media and digital…
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REGISTER TODAY! Supercharge your communication strategy

An interactive workshop with Pinaki Kathiari, CEO of Local Wisdom   CLICK HERE TO REGISTER The art of getting messages to audiences and moving them to take action is daunting. Especially in this crazy world where the increase of disruption and information is staggering. As communicators and marketers we gamble our investment on strategies that…
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Strategic Internal Communications Conference, Boston, July 17 – 19

5th Annual Strategic Internal Communications | Boston Register using promo code “IABCBoston” and save $200. How to create a culture of engagement, align employee purpose with organizational goals, & create a motivated, high-performing workplace using new social tools & technologies July 17 – 19, 2018 | Omni Parker House, Boston Pre-Conference Workshop Day: Tuesday, July…
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ALI’s Healthcare Marketing Comms Conference

Advanced Learning Institute’s 2nd Annual Healthcare Marketing and Communications Conference March 20 – 22, Boston Congratulations to IABC members Jennifer Wojcik and Josephine Finn, who won our two FREE conference passes (valued at $3,000!). IABC Boston is an official sponsor of ALI’s Healthcare Marketing & Communications Conference, happening in Boston March 20-22. Focused on the healthcare sector, this two-day conference will provide…
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Intranet Best Practices Conference: Boston, Dec. 4 – 6

See how experts from Tapestry, JetBlue, Goodwill and more built engaging, award-winning intranets. Save $250 through IABC Boston. Is your intranet a relic of a time before iPhones and social media? Before employees worked from home and had cat videos to distract them? The workforce has changed dramatically in recent years, yet few intranets have…
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What Is the Virtual Help Desk?

IABC Boston is offering a new service  — a monthly Virtual Help Desk. To learn more about what it is and how you can take advantage of it, we sat down with IABC Boston Co-Vice President of Programming Cindy Hutter. What is the Virtual Help Desk? The virtual help desk is a monthly opportunity to get help…
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IABC Heritage Region Conference: Pittsburgh, Nov. 5 – 7

The 2017 IABC Heritage Region Conference brings together three days of high energy keynotes, speakers and networking activities that that will enhance and invigorate your career. Join approximately 200 communication, public relations and marketing practitioners from all over the United States and Canada as you discover the possibilities for your career, now and in the…
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2018 IABC World Conference: Montreal, June 3 – 6

2018 IABC World Conference Palais des congrès de Montréal 3–6 June, Montréal  #IABC18: The Communication Crossroads Our theme this year focuses on “The Communication Crossroads.” Here’s why. The communication profession is uniquely positioned at the crossroads of business, culture, functions and audience. That’s a powerful place to be. This year’s conference will explore how to leverage…
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Member Spotlight

For this member spotlight, we interviewed Jo-Anne Baxter, Director of PR & Sponsorships at the Boston Children’s Museum. You have such vast experience in the communications and marketing fields. How did you get started with your career? When I was a junior at Framingham State, I telephoned WCVB-TV and asked if they had any part-time…
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