ALI’s Healthcare Marketing Comms Conference

Advanced Learning Institute’s 2nd Annual Healthcare Marketing and Communications Conference March 20 – 22, Boston Congratulations to IABC members Jennifer Wojcik and Josephine Finn, who won our two FREE conference passes (valued at $3,000!). IABC Boston is an official sponsor of ALI’s Healthcare Marketing & Communications Conference, happening in Boston March 20-22. Focused on the healthcare sector, this two-day conference will provide…
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Intranet Best Practices Conference: Boston, Dec. 4 – 6

See how experts from Tapestry, JetBlue, Goodwill and more built engaging, award-winning intranets. Save $250 through IABC Boston. Is your intranet a relic of a time before iPhones and social media? Before employees worked from home and had cat videos to distract them? The workforce has changed dramatically in recent years, yet few intranets have…
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What Is the Virtual Help Desk?

IABC Boston is offering a new service  — a monthly Virtual Help Desk. To learn more about what it is and how you can take advantage of it, we sat down with IABC Boston Co-Vice President of Programming Cindy Hutter. What is the Virtual Help Desk? The virtual help desk is a monthly opportunity to get help…
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IABC Heritage Region Conference: Pittsburgh, Nov. 5 – 7

The 2017 IABC Heritage Region Conference brings together three days of high energy keynotes, speakers and networking activities that that will enhance and invigorate your career. Join approximately 200 communication, public relations and marketing practitioners from all over the United States and Canada as you discover the possibilities for your career, now and in the…
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2018 IABC World Conference: Montreal, June 3 – 6

2018 IABC World Conference Palais des congrès de Montréal 3–6 June, Montréal  #IABC18: The Communication Crossroads Our theme this year focuses on “The Communication Crossroads.” Here’s why. The communication profession is uniquely positioned at the crossroads of business, culture, functions and audience. That’s a powerful place to be. This year’s conference will explore how to leverage…
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Member Spotlight

For this member spotlight, we interviewed Jo-Anne Baxter, Director of PR & Sponsorships at the Boston Children’s Museum. You have such vast experience in the communications and marketing fields. How did you get started with your career? When I was a junior at Framingham State, I telephoned WCVB-TV and asked if they had any part-time…
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12 Scientifically Proven Ways to Reinvent Yourself

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to…
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Is virtual reality the next big thing in corporate training?

Most people are familiar with the term “virtual reality” given the media coverage it’s received over the past couple of years. We keep being told how it’s “the future” and how it will change our lives, but many people struggle to actually see real-world applications for it. However, that could be about to change, as…
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AI May Soon Replace Even the Most Elite Consultants

Amazon’s Alexa just got a new job. In addition to her other 15,000 skills like playing music and telling knock-knock jokes, she can now also answer economic questions for clients of the Swiss global financial services company, UBS Group AG. According to the Wall Street Journal (WSJ), a new partnership between UBS Wealth Management and Amazon…
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Member Spotlight

For this member spotlight, we interviewed Peter Lucht, Senior Vice President — Head of Media Relations and CEO Communications at Citizens Financial Group, Inc. You started your career as a newspaper reporter. How did you get to where you are today? My experience as a reporter was very foundational for me, both in understanding how…
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