Podcast: Why success in digital marketing requires play

Why success in digital marketing requires play 2 November 2015 by Caroline Cornell Each year brings a new suite of digital channels for reaching your audience. With change constantly happening, how can you keep up? According to Stephenie Rodriguez, CEO of digital marketing firm Mighty Media Group, it’s quite simple: play. In a recent interview…
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7 Internal Communication Videos for Your Inspiration

When it comes to creating engaging internal videos, there are no set rules for what is the most effective way to immerse your employees. But there are examples of what has worked in the past. 1. THE WHITEBOARD VIDEO   Finding new and engaging ways to dramatize abstract ideas is one of the benefits of…
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Webinar Recap: Solving Common Email Problems

Reducing email, increasing content relevancy and improving engagement were just some of the topics discussed at a recent IABC webinar. On February 9, 2016, Eric Shealy, founder and president of Newsweaver, Inc., hosted the webinar “How Enterprises Are Solving Their Email Challenges: Case Studies From Concur, RBC and Others,” for IABC members and other registrants….
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Are Chief Happiness Officers Necessary?

Happiness in the workplace has become such a hot button conversation topic, some companies have created a job specifically dedicated to it. The remit of a chief happiness officer (CHO) is simple: to ensure workers are kept happy. But for a trend supposedly sweeping the workplace, the list of people who have assumed the position…
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Email — It’s Not Dead Yet

The eulogy for email has been in slow-clap mode for a while. With social app after app promising to make communication faster than it already is, it’s become a common theory that email is, if not dead, well on its way. Of course, not everyone agrees. (There’s even a whole website devoted to proving email…
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Strategic Internal Communications Conference; July 19-21 (Boston)

Discover practical tips for fostering a culture of engagement, deliver your organization’s story, and create a motivated, high-performing workplace by using new social tools and technologies. This learning environment has been designed to provide you with open, interactive discussions on key internal communication issues, challenges and opportunities. Discover how leading organizations are staying on top of…
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IABC World Conference; June 11-14 (Washington, D.C.)

The theme for the 2017 IABC World Conference is GLOBAL BUSINESS: Lead Communication, Make Real Impact. It represents our mission to elevate your career and to highlight the global rise of communication as a business-crucial part of any organization. About the World Conference The IABC World Conference is a long-standing, global professional development event designed for communication practitioners. The only major conference of…
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IABC Boston Mentorship Program Update

IABC Boston Mentorship Program Update by Dina Wolfman Baker Last fall, IABC Boston launched its Mentorship Pogram, matching chapter members as mentors to Bentley University communication and marketing students, and early-career professionals.  This yielded mentorship for a dozen students and four professionals. With the goal of building upon that foundation, we have issued a questionnaire…
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International PR Pioneer Bob Leaf Speaks to IABC Boston

Bob Leaf, a pioneer in international public relations, has chronicled his experiences in a memoir entitled The Art of Perception. On Wednesday April 10, Bob regaled members and guests at Public Consulting Group’s offices with colorful stories ranging from his undergraduate days at the University of Missouri through the creation of the international network of…
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2013 World Conference

Our new Director of Social Media, Ashley Bournival, was fortunate to be one of three members BAE sent to IABC’s World Conference this year. Along with colleagues Lisa Adams (Senior Communications Rep) and Marianne Murphy (Communications Manager), Ashley (Corporate Communications) enjoyed both the programming and the opportunity to mix it up with other communication professionals…
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