As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference…[Continue Reading]
Creative, engaging work environments bring people together to generate ideas. Those interactions can produce disagreement, which can result in conflict. As a leader in your organization, you need to know how to manage conflicts, whether…[Continue Reading]
As marketers, are we more concerned with saving face or saving lives? In 2016, the Canadian Yukon government retracted their “We All Need the [vitamin] D” public service campaign due to an embarrassing, unintended reference…[Continue Reading]
MetroWest Communicators! This FLY Is for YOU! We’re excited to invite all our MetroWest chapter members and future members to our Ashland FLY lunch. IABC Boston member Doug Bonin is hosting our June networking lunch…[Continue Reading]
Join Northeastern University for a night of networking and communications industry conversation. Dr. Carl Zangerl is the Faculty Director of Graduate Communication and Human Resource Management programs at Northeastern University. In developing a management track…[Continue Reading]
Step into a “Modern Day Meeting House” for a Networking Lunch in Cambridge! IABC Boston member Linda Sanders is hosting our April FLY networking lunch in “the hub of innovation,” Kendall’s Glass House restaurant. Come…[Continue Reading]
Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis. By attending this webinar, you will learn how…[Continue Reading]
Confident Leadership is like walking a tightrope: too little, and you have no credibility; too much, and you are seen as a bully. Striking the right balance is a critical – and often elusive –…[Continue Reading]
Shake off winter at IABC’s Spring Mixer and Volunteer Reception! Now that spring is here, get out and mix and mingle with fellow communications professionals. Take this opportunity to expand your network and share tips…[Continue Reading]
Employees complain about information overload and important organizational messages do not reach them. Sound familiar? If so, this webinar is for you. In this session with Janet Swaysland, we will dig into: Why employees are…[Continue Reading]
For this member spotlight, we interviewed Peter Lucht, Senior Vice President -- Head of Media Relations and CEO Communications at Citizens Financial Group, Inc. You started your career as a newspaper reporter. How did you get to where you are today? My experience as a reporter was very … [Continue Reading...]
Members at the MetroWest FLY LUNCH in June.
