Crisis Planning for the Digital Age

When:
December 14, 2017 @ 12:00 pm – 1:00 pm
2017-12-14T12:00:00-05:00
2017-12-14T13:00:00-05:00
Where:
Online
Cost:
$0 - 20
Contact:
Cindy Hutter

It’s 9 p.m. – you just sat down when you get a call from your PR counsel. A video of an employee behaving badly is racking up views by the thousands, and quickly rising. What do you do now?

The breakdown of the traditional news industry and rise of social media has transformed the way Americans get their information. Public expectations during a crisis have changed along with it. While leaders of the pre-digital age had the luxury of time to gather all of the facts and formulate a plan, those of today do not. The popularity of Twitter, in particular, provides an instant, global platform for events to spread like wildfire.

Whether you learn about sexual harassment charges, a cyber-security breach, litigation or government investigation, the enemy remains the same – time. As the minutes and hours tick by, the fate of the company’s brand hangs in the balance. While the public can be forgiving, anger and disappointment in the hours and days following a crisis can have devastating and long-lasting effects – not only on a company’s reputation but ultimately, its bottom line.

Join us for a webinar with crisis communications expert Diana Pisciotta, who has counseled clients on hundreds of adverse events and recently wrote the ebook “In Case of Emergency: Best Practices in Crisis Communications.”

You will learn:

  • The right questions to ask when a crisis first breaks
  • How to craft the first response
  • When to bring out the CEO
  • What to do BEFORE a crisis hits

 

About the Presenter:

Diana Pisciotta is president of Denterlein and provides high-level communications guidance to corporate leadership. She has been instrumental in many of the events that have shaped the region. From managing Big Dig fall-out to the transformation of Fenway into a destination neighborhood, Pisciotta is a trusted advisor to the most recognized companies and nonprofits in New England. She has personally advised dozens of clients preparing for or responding to adverse events. Her expertise crosses nearly all industries and covers hundreds of crises. Fom cyber security breaches to regulatory investigations, Pisciotta helps senior leaders balance transparency and accountability to protect an organization’s reputation. A regular speaker and writer on crisis communications, Pisciotta leads workshops and spokesperson trainings for companies and non-profits of all sizes.

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Note: A webinar link is provided upon registration.

 

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