Engaging a Mobile Workforce

When:
August 24, 2016 @ 2:00 pm – 3:00 pm
2016-08-24T14:00:00-04:00
2016-08-24T15:00:00-04:00
Where:
Webinar
Cost:
Free for members; $100 for non-members

From boomers to millennials, an unprecedented four generations now work side-by-side at most U.S. companies. In just four years, more than 72 percent of these workers will be mobile, tethered to their employers by little more than a smartphone. Against this backdrop, it is clear that employee communication strategies must evolve to accommodate and service a diverse and scattered workforce.

This webinar will explore the role of mobile technology in the workplace, the impact of managers and leadership on employee engagement and the effect both of these have on communications. We’ll take a close look at how communicating and new methods of distributing information is needed to cater for the modern employee through case studies and an analysis of recent survey data.

Presenter bio / Kristy Amy, Vice President of Strategy, Convero

For more than 20 years Kristy has leveraged IT and marketing to develop efficient communications programs that deliver measurable results. As Vice President of Strategy, Kristy works with companies to develop ongoing conversations with their customers and employees to increase engagement and retention. Kristy’s experience spans from the Fortune 1,000 to high-growth middle market firms and includes work for brands such as Avery Dennison, Cleveland Clinic, PolyOne and Westfield Insurance.  Through the use of relevant messaging, Kristy and the Convero team implement programs across web, video, mobile, live and print.

Kristy previously was president of OnMark Solutions, an eMessaging Agency that focused on implementing online marketing programs. She also held digital communications positions at Lubrizol, AmericanGreetings.com, AT&T and NCR.

Presenter bio / Jeff Corbin, Founder and CEO, APPrise Mobile

As a public and investor relations consultant for nearly 20 years, Jeff Corbin is pioneering the use of technology in the communications industry as the founder of APPrise Mobile™, a family of app communications solutions that includes theEMPLOYEEapp®, for secure employee communications; theIRapp®, for public companies to push information to their investors; theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor, analyst and other conference and event communications.

Before founding APPrise Mobile, Jeff served as the CEO of KCSA Strategic Communications, where he consulted with hundreds of companies and organizations.  Through this experience, he understands how organizations communicate with their targeted audiences, how these audiences consume information as well as the importance of technology to facilitate the direct connection between a company and its audience.