Personal Branding Workshop with Rob Levinson

When:
May 16, 2017 @ 6:00 pm – 8:30 pm
2017-05-16T18:00:00-04:00
2017-05-16T20:30:00-04:00
Where:
Cambridge Innovation Center
101 Main St
Cambridge, MA 02142
USA
Cost:
$25 for members; $40 for non-members (plus Eventbrite fee)
Contact:
IABC Boston

Branding an individual is not terribly different from branding a company!

Using the same tenets and tactics applied to branding global clients, this workshop is designed for job-seekers, career-changers, and perpetual self-improvers seeking guidance on how to refine the narrative s/he projects to the world.

This 90-minute workshop is highly interactive, educative, and fun. After attending you will know how to define and differentiate yourself by developing:

+ A unique value proposition
+ Key messages
+ Personal elevator speech
+ The perfect tweet
+ Your unique hashtag

Enjoy complimentary apps and drinks!

About The Presenter

Rob Levinson is the founder of Leverage Advisors, a brand consultancy based in Boston. His expertise is in helping brands – from financial services to consumer products – become their best self by using a methodology refined over 25 years that involves research, developing brand architecture, and building a strategic brand position. The former “Marketing Strategies” columnist for The Wall Street Journal, Rob is a guest lecturer at the Questrom School of Business at Boston University and a Member of the Global Advisory Council at World Brand Congress.

Transportation

Kendall Square T stop on the Red line is a five minute walk. Parking is available at 1 Broadway ($10 after 5 p.m.)

 

Not an IABC member yet? Find out about benefits here, or email BostonIABC@gmail.com.