Persuasive Writing Workshop

When:
June 19, 2017 – June 20, 2017 all-day
2017-06-19T00:00:00-04:00
2017-06-21T00:00:00-04:00
Where:
Boston Public Library
700 Boylston St
Boston, MA 02116
USA
Cost:
$895+ (IABC members get $100 off any ticket)
Contact:
Aditya Agrawal

If you want to Catch Your Readers, you need to think like a reader. Then you need to use the bait your reader likes, not the bait you like.

Problem is, many of the techniques we’ve institutionalized in business communication writing are not the bait the reader likes. In fact, some of the standards in the corporate communicator’s repertoire are more likely to hinder than help your chances at getting the word out.

In this persuasive writing workshop, we’ll debunk destructive writing myths. (You’re not still married to the inverted pyramid, are you?!) You’ll leave with scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.

Specifically, you’ll learn how to:

IABC Boston members save $100 on any ticket! Email us to receive the promo code to use at check-out.