Strategic Creative Communications

When:
May 9, 2013 @ 12:30 pm – 5:15 pm
2013-05-09T12:30:00+00:00
2013-05-09T17:15:00+00:00
Where:
Novartis Institutes for BioMedical Research Headquarters
220 Massachusetts Avenue #132
Massachusetts Institute of Technology, Cambridge, MA 02139
USA
Cost:
$199 IABC member; $250 non-member
Contact:
Paula Kibbe
508-930-5434

Leading communication experts, Steve & Cindy Crescenzo, present a half-day workshop that teaches you how to link creative communications with the goals and strategies of your organization.  Strategic communication has never been more important.  New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top — all of these factors are driving a massive shift in how orgnanizations communicate to each and every audience.

At this half-day workshop you’ll learn how to:

  • Develop the right research
  • Build your communication plan
  • Design strong tactics
  • Key in on the best channels to optimize your message
  • Meausre your outcomes
  • Use social media and multi-media tools to energize your communications
  • Build a communication strategy that makes you shine.

Costs: $199 IABC member, $250 non-member

Cost includes lunch, which will be served 12:15 – 1:15 p.m.

Register here: http://sccboston.eventbrite.com/

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