Webinar: Change Management for Communications Professionals

When:
June 20, 2018 @ 1:00 pm – 2:00 pm
2018-06-20T13:00:00-04:00
2018-06-20T14:00:00-04:00
Where:
online
Cost:
Free

 

About the webinar: Broad change management typically requires knowledge and skills that cross organizational boundaries. Executed well, change management is a systematic approach to transitioning people, teams and organizations from where they are now to where they need to be. It includes tools, techniques, processes and time-tested theories.

For example, a director of internal communication helped reduce damage in a distribution center by 65 percent while increasing productivity by 16 percent.

The traditional role of the communication practitioner has been to communicate about change. The new role is to communicate to change as well.

Communicating about change focuses on explaining why the organization needs to change, what’s been done to change, and what people need to do to make the effort a success. It’s a reactive approach to communication management.

Managing communication to change is proactive. It correctly assumes that communication breakdowns cause underperformance and eliminating those breakdowns improves performance.

Register today.