Webinar: Developing Your Online Brand

When:
December 7, 2016 @ 12:30 pm – 1:30 pm
2016-12-07T12:30:00-05:00
2016-12-07T13:30:00-05:00
Where:
Online
Cost:
Free for members; $20 for non-members

Don’t get caught like the cobbler who had no shoes!

As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own.

In this webinar by content marketing and social media professional Norma Gaffin, we’ll be looking at honing in on your personal brand and learning how to use social media to let people know about it. You will learn how to:

  • Tighten up your online image
  • Hone in on your brand message
  • Curate effective content
  • Find your digital audience

About Norma Gaffin

normaNorma is a content marketing and social media professional with more than 15 years’ experience in the digital space. She managed content at Monster.com for 10 years and served as a company spokeswoman on a number of career-related topics. She has also worked on content and social media for Staples and Philips Health Systems. She is currently the Social Media and Content Marketing Manager for Philips Home Monitoring and resides in Waltham, Mass.

Instructions on how to access the webinar will be provided in the confirmation email after you register on Eventbrite. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email.