What’s your secret weapon?

I have a secret weapon that I use to market my business. It’s so secret, in fact, that sometimes I forget I have it and don’t take full advantage of it. Is it my superior intellect? No, but thank you. Perhaps it’s the band of merry elves who live in my attic and attend to…
[Continue Reading]

The 7 Capabilities You Need on Your Path to the Top

Why was Chuck Robbins both a surprising successor and the obvious choice when he was named CEO of Cisco? How did a leadership opportunity in London put Edith Cooper on track to become senior director at Goldman Sachs? What motivated Yoky Matsuoka to return to Nest as CTO after a tenure away? Each made strategic…
[Continue Reading]

The New Era of Organizational Values

The criteria for doing business with, investing in, and working for a company have changed. Innovation, price, quality, a good customer experience, rock-solid marketing, and a strong employer brand remain the price of admission for any company. Among all the organizations in your sector that embrace those qualities, customers, investors, and employees still have to…
[Continue Reading]

Superstar branding: 7 secrets to let your nonprofit’s image shine

Like fans flock to a superstar on stage, donors can flock to you. Can you imagine not chasing after donors every day and instead having interested potential donors find you? It can be the reality. Here’s how. 1. Design your dream donor Superstars know their audiences. Pop stars market to younger audiences. Older stars appeal…
[Continue Reading]

5 Principles for Using Data to Communicate to Senior Leadership

Proving ROI lies at the heart of any communication budget. All communicators know this, but too many overlook how to communicate results based on clear data that leadership across the organization can understand. Using data to show—not just tell—executives how your communication strategy impacts the overall bottom line is increasingly important. As PR has evolved,…
[Continue Reading]

Your New Global Marketing Campaign: The next viral sensation or latest joke meme?

Global organizations face significant challenges in developing marketing and communication campaigns that are globally consistent and yet also able to resonate locally. Failing to consider diverse audiences in developing campaigns has resulted in some spectacular fails over the years. But further to the potential embarrassment of running an insensitive or inaccurate advertisement, are businesses missing out…
[Continue Reading]

The Risks and Rewards of CEO Activism

Over the past 18 months, the climate in the U.S. has changed dramatically as business and policy have intersected more deeply than ever before. When dozens of CEOs spoke up about the new U.S. administration’s decisions regarding issues like climate change and travel to the U.S. from select countries, for example, social media ignited, protests…
[Continue Reading]

What Makes Change Communication Different?

Change communication is fast becoming one of the hottest areas of specialization in our industry. As change becomes the new normal, organizations require communication practitioners with the skill, know-how and savvy to advance transformation.  The place to start is to zoom in on understanding the essential difference between communication during a period of stability and change…
[Continue Reading]

Write for IABC Boston

Are you an IABC Boston member with something to say? Write for us! We encourage individual members to contribute their content to be published on the IABC Boston site. WHY SUBMIT? Articles published on the IABC Boston website are a great opportunity to share your expertise and promote your personal brand Your bio, photo, link…
[Continue Reading]

What Facebook’s latest API update means for employee advocacy

As part of its ongoing wave of API changes and shutdowns, as of 1 August, Facebook changed how users are able to share content to their networks. The company quietly nixed automated, API-based sharing to user profiles, requiring users to post with Facebook’s share dialogue, rather than custom-built dialogues that could include features like scheduling posts. In other words,…
[Continue Reading]