The New Era of Organizational Values

The criteria for doing business with, investing in, and working for a company have changed. Innovation, price, quality, a good customer experience, rock-solid marketing, and a strong employer brand remain the price of admission for any company. Among all the organizations in your sector that embrace those qualities, customers, investors, and employees still have to…
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Your New Global Marketing Campaign: The next viral sensation or latest joke meme?

Global organizations face significant challenges in developing marketing and communication campaigns that are globally consistent and yet also able to resonate locally. Failing to consider diverse audiences in developing campaigns has resulted in some spectacular fails over the years. But further to the potential embarrassment of running an insensitive or inaccurate advertisement, are businesses missing out…
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How to Combat Fake News to Build Trust and Protect Your Reputation

“Post-truth” became the Oxford Dictionaries “Word of the Year” in 2016, thanks to the U.S. presidential election. Barely a day goes by now without one being greeted by the words “fake” and “news” in some combination while reading newspapers or information online. While misinformation is an age-old problem, the internet and digital technologies have turned…
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What Makes Change Communication Different?

Change communication is fast becoming one of the hottest areas of specialization in our industry. As change becomes the new normal, organizations require communication practitioners with the skill, know-how and savvy to advance transformation.  The place to start is to zoom in on understanding the essential difference between communication during a period of stability and change…
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Imprisoned by PowerPoint: A foolproof escape plan in 5 steps

It’s no secret that the richest man in modern history, Jeff Bezos, has outlawed PowerPoint for all meetings at Amazon. Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. At Amazon, meetings begin with a narrative-style memo (no bullet points)…
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Write for our blog!

Are you an IABC Boston member with something to say? Write for us! We encourage individual members to contribute their content to be published on the IABC Boston site. WHY SUBMIT? Articles published on the IABC Boston website are a great opportunity to share your expertise and promote your personal brand Your bio, photo, link…
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Build a communication team in a world that changes every day

Communication and marketing have changed drastically over the past few years. The language of print, radio and TV has been replaced with terms like “SEO,” “time on page” and “conversion rate.” If you’re still following the same methods you used five years ago, you’re way behind. Even people who graduated from prestigious marketing and communication…
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What Facebook’s latest API update means for employee advocacy

As part of its ongoing wave of API changes and shutdowns, as of 1 August, Facebook changed how users are able to share content to their networks. The company quietly nixed automated, API-based sharing to user profiles, requiring users to post with Facebook’s share dialogue, rather than custom-built dialogues that could include features like scheduling posts. In other words,…
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Break down communication boundaries

It was the year of the “polar vortex,” the year when a remarkably cold winter struck North America. Just my luck. I was new to Washington, D.C., wearing everything I owned and naively walking to work at minus 15 degrees Celsius, listening to the radio and focusing on keeping my limbs warm. Only three more…
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Internal and External Communication Are Merging: Are you prepared?

The workplace is changing, and with it, so is the communication profession. I vividly recall a time when there was a clear distinction between external and internal communication, and cases where the two then-separate disciplines didn’t even work together. For years, internal communication, if it existed at all in a company, was frequently perceived as…
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